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SUNDAY UPDATE: Paramount said this morning that Paranormal Activity is set for an expanded release into over 40 markets at all hours on October 9th after selling out all its midnight screenings across the country Thursday through Saturday in 33 cities, earning a per screen of $16K for a total estimated gross of $535K. ”The fans have spoken, and we are listening,” Paramount’s Rob Moore was quoted as hyping.
SATURDAY 11 AM: This doesn’t happen that often, so I don’t blame Paramount for crowing about its freakishly good numbers for Paranormal Activity, which will do $500K this weekend on 33 screens playing ONLY after midnight. That’s a $15K screen average for midnight business. Yikes! It did $150K Thursday and took in another $200K on Friday after selling out every theater. The pic was originally acquired by Paramount bigwig Adam Goodman back when he was at DreamWorks to remake it. (The hype is that Steven Spielberg was so freaked out when he first saw it that he returned it to DreamWorks in a garbage bag…) Then Paramount had a preview, and the movie played well, so the studio was looking for an approach to release it. What began as a heavy screening plan and college outreach to get fans to make it their own morphed last week into a release in 12 college towns doing only midnight shows. Some $80K business later, Paramount added 21 midnight screens this week, including LA’s ArcLight (which sold out its 15 midnight shows for Thursday, Friday, and Saturday combined). “It’s a little movie that’s scaring peoples brains out,” a studio exec emailed me. Plus, it’s got 93% positive reviews on Rotten Tomatoes. I gotta say, that TV ad campaign is effective, too. Next week, Paranormal Activity will expand to somewhere around 100 screens playing full day schedules. It will be interesting to see how big the overall fan base is after the college Facebook Twitter folks have really embraced this film and made it their own.
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I saw this movie with friends and I will say it is genuinely creepy and scary. Blair Witch was a piece of junk compared to this movie. I don’t know how the director did it but they must have used some amazing tricks to make this seem so extremely real. I urge you guys to see it in the theater because it gives it a great effect. And it’s true, it’s really hard to sleep that night after seeing the movie. You will understand that part after you see it!!
I used to LOVE the feeling of being scared as a kid but the last movie to scare me was the Excorcist when i was a child of course! Only because it was based on true events, This film really fucked with me its 2:00 am and im siting here trying to warn all of you!!…….i almost wished i would have never seen it! It replays in your head and you cant help but to think that any little noise in the house is out of the ordinary…….good luck getting some sleep after this one!!!!
I have always made it a point to check out any descent looking scary movie. At best, I might have had a small jump when something I didn’t expect popped on the screen. But, without any doubt, this movie is the most terrifing movie I have ever seen. I about crushed my wifes hand during my many freak outs! This movie comes across like you are watching your own camcorder play back to you. I still (almost a week later) get chills up and down my body when I think about what happened in this movie. You won’t believe what this movie will you do to your mind! It’s unbelievable!
Do not plan on sleeping after this one…. I promise you, it will not happen!
I saw this move yesterday, and evethough I only watched 80% of the movie, because I was to busy shielding my eyes, I was still scared out of my mind. For the peole trying to act hard core and say it wasnt scary, stop lying to yourself. Yeah there isnt much action but it’s the subject matter that creeps you out, and the fact that its based on true events. So quit frunting cause you know your butt clenched during the creep azz moments.
The movie was pretty scary and it was very interesting. It really gets you hooked. And not only was it creepy, but it was HILARIOUS. Micah had me dying!
I saw this movie on Saturday night, and it really scared the everloving shit out of me. Not only that but it surprised me, seeing as how I expected yet another film riding a wave of hype. Not the case. I was drawn in by the plot, and the quickness of the progression of aggravation is astounding. What really was the only downer was the ending. While it was scary and disturbing, it does not fit in with the rest of the film. I wish i could’ve seen the alternate endings I’ve heard about. Despite that I slept soundly on Saturday, but that might be due to the fact that my girlfriend and I got so drunk we passed out cold watching TV.
This is not a scary movie. At all. Love non-gore scary movies. Love
“Rosemary’s Baby,” “Poltergeist,” type stuff. This movie is boring, bad, nonsense. Great, great marketing with paid shills flooding the message boards.
I agree. I just literally walked in from seeing the movie. I thought it would be a good one to see on Halloween. My sister-in-law warned me but I just had to see it. It’s boring, dry, and not at all scary.
hello people,whats up….These film it’s a very scary,please send me information about these film,when will come to Serbia???
I agree with the doctor on this…the movie was not that great, and really not scary. I thought it would have been scary HAD it been based on true events but when i did some research I read that it was not real but just made to LOOK real. Boring.