He died Thursday night in a NYC hospice. He was 83. Anyone who grew up in New York in the mid-1960s surely had a special relationship with the comedian (born Milton Supman) and The Soupy Sales Show based at WNEW-TV and then syndicated around the country. He was one of my earliest and most beloved TV memories. His zany antics were as addictive as his primitive hand puppets. But it was his dangerousness that made people tune in. That laughter could turn into a pie in the face, or even to rage, at a moment’s notice. The mayhem even got him in trouble: when he asked kids to go through their parents’ pockets and send him greenbacks, the FCC squawked and Metromedia suspended him. The stunt eventually killed Soupy’s TV show. In interviews he said the media establishment never trusted him again. But as his fans grew up and into the emerging counter-culture, Soupy remained the epitome of cool for the rest of his life. (Yet an attempted reboot, The New Soupy Sales Show, in 1979 didn’t last long.) I do know my childhood was richer because of him. Thanks, Soupy.






Hey Nicki- Remember the song “the Soupy Shuffle”?
Do the Soupy Shuffle, it’ll pick you right up
Do the Soupy Shuffle, you’ll be spry as a fox
It’ll give you a lift
Whenever you’re feeling blue
Do the Soupy Shuffle, that’s the best thing to do
One of my best memories of growing up in L.A. is watching the “Soupy Sales Show” with all the neighborhood kids and this cool mom (must have been in her 30s) would get up and dance with Soupy on TV and teach us how to do the Soupy Shuffle. It was the first dance I ever learned.
What a great intro to show business. We’ll miss you, Soupy!
sOUPY WAS THE GREATEST
My brother and I watched Soupy on WXYZ winter of “59. He made an awful year in Detroit bearable. RIP Soupy, White Fang, Black Tooth and Jello.
I was watching that New Year’s Day show when Soupy came close to the screen and told all his listeners that since their parents were probably still sleeping from last night’s partying, he had a great idea. He asked them to take the little green pieces of paper in their daddy’s pants pockets, put them in an envelope, and mail them to him, Soupy Sales.
“And do you know what Uncle Soupy will send you? A postcard from Puerto Rico!”
I amazed me as a kid that he got into so much trouble for that. I certainly would never take it seriously. It still bothers me that the stunt cost him so much. He was great, and certainly not sublte.
Let’s all do “the Mouse” in his memory.
My pop worked with him a number of times, whenever I’d meet him, he was cool.
Rest in peace, Soupy.
One of the best clips out there – Soupy, Frank Sinatra, Sammy Davis Jr. Trini Lopez and William B. Williams [NYC disk jockey who gave Sinatra the "Chairman of the Board" nickname"] in an all-out pie fight! http://www.dailymotion.com/video/x33fj6_the-soupy-sales-show-frank-sinatra_fun
Thanks for that clip Dave! So great seeing Soupy again.
And to think he was serving Sammy Davis Jr. in a skit on national tv when hotels and restaurants in the South still wouldn’t. Go Soupy!
“Do the Mouse, Yeah!”
RIP, Soupy.
I guess God needed a pie in the face.
An underrated talent.
RIP, sir.
I was one of those thousands of kids, dressed in a black V neck sweater and white pants, who dragged his father into the city to see Soupy’s live show at the Paramount theatre way back when. And then I became a TV writer. Coincidence? I think not. Thanks Soup. you too Pookie, White Fang and Black Tooth
Had coffee with Soupy Sales at Sarge’s in NYC several years ago – he’d hang-out there often. Always dug Pookie….thanks, Soup
Not just New York Nikki. I grew up near Seattle, and we had Soupy as well. Funny, zany, and slightly mad. Sigh…
Soupy rocked!
You will be missed but not forgotten Soupy.
Thanks Nikke. A talented and perfectly harmless comedian who brought a smile made us smile and laugh freely in our youth. Compared to the majority of trash-talking no-talents that have found their way to television and film today, this man was a star. End of an era.
Soupy WE have always Loved you. God Speed Soup.
I Know you’re in Heaven
I also remember watching Soupy Sales as a kid in Detroit during the mid-60s. A lot of his riffs went over the heads of his pint-sized audiences, but they were funny all the same.
There can be only one suitable reaction to this particular Bell Tolling.
Pookie Annoyed He Can’t Hear The Harp: http://www.youtube.com/watch?v=uxSkzgxsIkg
Alas. We love you Soup!
Soupy was based in LA (he lived in BH) before New York — we used to watch him all the time in the early 60s in the afternoons on local LA TV — can’t remember if it was channel 5, 9, 11 or 13 but it was definitely local. Besides the regular insanity, he did these hilarious live ads — Leo’s Chipped Beef, a thing called a “Fizznik” (or something like that) and various other real products — where he would create a total disaster out of the presentation — everyone in the studio would be cracking up. Just as funny as the pies. Soupy was a genius.
Soupy Sales was the best at what he did. He was the beacon for those that followed him, such a Paul Reubens (PeeWee Herman). Call me a dork, but for a solid year in high school in the 60s, I dressed like Soupy every day. He was my idol in many ways because he was cutting edge in a time of “safe.”
Our thoughts and prayers go out to White Fang.
Nikki I was a 60′s Bronx kid who watched Soupy, Bozo,Officer Joe Bolton, showed 3 Stooges and taught up to be good kids
, I got tickets to a Bozo taping and met Soupy and Ofc. Joe, so patient with a bunch of kids jumping up and down etc., great memories and so darn human compared to the crap on now which teaches kids to be consumers and mean…
Soupy was a close personal friend of my Dad’s…We loved him and he always made me laugh…
I don’t think Soupy would mind me (Anonymous@8:39AM) also mentioning his brilliant collaborator Frank Nastasi: http://www.detroitkidshow.com/Frank_Nastasi.htm
Apart from the occasional on camera bit (he’s the long haired brat, I think, in the famous Frank & Sammy pie fight skit), he voiced (in NY) Pookie, White Fang, and whatever character might be screeching something at the door or on the phone etc.
He was absolutely essential if you ask me and passed away in 2004, according to Google.
When my parents were newlyweds (or almost) they were doing summer stock (look it up) and had to share accommodations with Frank, who would bound up the stairs early every morning singing “Hello Young Lovers wherever you are!”
A few years later my sister and I were being entertained by him every day but we didn’t know the connection until years later.
He and Soupy were really nonpareil (with the exception of Chuck McCann). So called children’s television would never scale those heights again.
Soupy giving White Fang a lesson on the alphabet using a chalkboard:
Soupy(writes the letter F on the board)- “Whitefang, what letter is this?”
Whitefang- (gruff voice of a crew member off camera) “K….K”
Soupy- ( pointing to letter F again) “Whitefang, come on, what letter is this?”
Whitefang-( same gruff voice) “K….K”
Soupy- “Whitefang, I don’t understand, everytime I see F, you (U)
see (C) K”
Rest in peace Soupy
Soupy Sales now joins his friends black tooth white fang.Lets all do the Soupy shuffle in his honor.
I always wondered if the comedian on Mad Men season 2 was based somewhat based on a combo of Soupy and Don Rickles.
RIP.
I’m glad you mentioned the greenbacks story. That’s one of the funniest things anyone has ever done on television in my opinion. Every time I think of Soupy Sales I think of that. May he rest in peace.