Atlantic Magazine has published its first annual “Brave Thinkers” issue naming 27 “most provocative thinkers” who “had the courage to step outside the consoling persuading flow of tradition and ask fundamental questions about why things are the way they are, and how they might be instead”. There’s Steve Jobs and John Lasseter, Co-founder and Chief Creative Officer of Pixar Animation Studios, as well as Trey Parker and Matt Stone, creators of South Park. But also Jeff Zucker. That’s right — Jeff Zucker. As the magazine says, “Some of them may prove to be wrong, and others wrong-headed. But all of them embody the kind of courage that stirs the spirit and inspires us to think for ourselves.” Here’s why the magazine says the NBC Universal topper was chosen:
Editor-in-Chief Nikki Finke - tip her here.







Zucker’s decisions have a historical precedent: the guy who rearranged the deck chairs on the Titanic.
“Zucker isn’t there to meet your esthetic standards or make marginally profitable shows (that you all will bitch about anyway; you do already).”
Well, he’s certainly succeeding in not doing that…:)
“He’s there to make money for the shareholders, period, full stop.”
That…not hardly. Unless you think years of programming dud-to-bomb shows, helping tank GE’s share price, and peeving off affiliates with the Leno disaster means making major cash flow. dee
What’s astonishing to me is how many media types bought into the pronouncement “So long as Leno scores over a 1.5 demo it’s a success.” That is, and always was, complete bullshit. NBC was hoping for MUCH BETTER numbers from Leno, and this is a huge disappointment to them.
Funny thing is, IMO a decent comedy-variety show at 10 might work. But this show is devoid of humor.
I wonder how many of the demo statisticians are counting those of us with DVRs who simply record Leno at 10 and play him back at 11:35 so we will have other options? Recording Leno for 11:35 p.m. viewing sure as hell beats watching Conan “I Suck” O’Brien or David “I Love My Female Staff” Letterman.
So, I did a search for Trey Parker and this came up. Been a while, but it’s pretty funny they called him innovative for moving Jay Leno to prime time. Idea bombed and he ultimately ended up losing his job.