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EXCLUSIVE: I’ve just learned that TV producer David Janollari is negotiating with MTV to become the head of West Coast development. The deal is far from done, and it’s described to me as not the same job held by Brian Graden, who was the overpaid president of entertainment of MTV Networks’ Music and Logo group until last June. But MTV clearly now is looking for an experienced exec — i.e. a grown-up — to straighten out its ratings-challenged entertainment mess. 
Janollari is a management vet who was The WB’s President of Entertainment and before that head of comedy development under then Warner Bros Television President Les Moonves. And before that, Janollari was the director of comedy development at the Fox Broadcasting Company. He also had great success with the indepependent TV production shingle The Greenblatt Janollari Studio which he co-founded with then producing partner Bob Greenblatt (now President of Entertainment of Showtime Networks). At one point the diversity-specialty duo had 4 primetime series on the air including HBO’s Six Feet Under, Eve and One On One for UPN, and the Latino drama American Family for PBS. Janollari also is credited with having been instrumental in bringing Friends creators Marta Kauffman and David Crane to WBTV as well as helping oversee The Drew Carey Show, Living Single, Suddenly Susan, and The Jamie Foxx Show. All I know is that given the current crap on MTV, Jannollari certainly couldn’t program worse.
David Janollari In Negotiations For MTV Job
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RIP Kenny Ober…host of arguably MTVs all time best non-scripted show, Remote Control. Sweetheart of a guy and a funny, funny fucker.
OR much better, apparently… but then again when did quality make a difference in ratings outside of the paid channels ( HBO, Showtime)?
MTV would lucky to get him.
Janollari is AMAZING. They’d be very lucky to have him.
Amen, MTV programming sucks. The American public can only handle so many variations of lousy reality shows, despite basic cable network heads’ beliefs. More music!!!
Wait a minute, are you telling me that MTV’s strategy of giving a reality show to every brain dead celebutard with no sense of privacy or good taste isn’t the great cultural achievement that we have been led to believe!?!
I am shocked and appalled!
David’s a decent guy and has a lot of money now so I’m sure it won’t matter one way or the other if he gets the job. But there are so many things to say about how wrong this idea is. David Jannollari’s sensibility is completely antithetical to the sleeping giant of a brand that is MTV and how its audience operates. If the perceived youthful nature of the WB demos are his bonafides for this job, then the programming he attempted to do at that network should disqualify him. David’s a nice guy I suppose, but in truth, what has he really done that defines him in the area of original programming? His business with Bob Greenblatt, now that we’ve seen what Bob has done at Showtime, proved that Bob was the centerpiece of that company. It’s also interesting to note that their business together was in between his WBTV Comedy gig and the WB Network gig and where Bob has soared, David crashed and burned despite Mr. Moonves taking care of family. This is sadly retread business for a brand that deserves something much more dynamic. Tony DeSanto and Liz Gately, perched as they are as the day-to-day execs running the channel from NY, are really the people to blame for the fiasco that is the pilfering away of this great brand. It’s a ratings challenged network because Tony and Liz have forgotten who their audience is and why they come to the channel. Ironically the answers lay in understanding the community of MTV as displayed with a shared purpose by the young people who post on their mymtv.com site. One needs to understand those young people in order to re-boot the channel. This kind of hire is stop gap in the worst sense of the word and emblematic of the fact that Tony and Liz realize there’s no one else to blame and their jobs are now finally on the line.
Probably the best move the network could make. MTV once stood as the voice of a generation and with Mr. Janollari’s pedigree, experience, and talent, there may be hope yet for them. Clean house, start anew (lose those crappy shows already in development), and bring some quality back to the network. Very smart MTV!
Hell yeah MTV – best idea I’ve heard in years…Janollari up!
Once again, the unbelievable story in all of this is how every person who is to blame for the mess that MTV is in still remains at the network. Start with Van Toffler at the top. He has overseen the complete disintegration of the brand and the programming yet Viacom refuses to fire him. Same goes for Tony DiSanto. Brian Graden gets dusted and they promote they promote his #2 who developed all the programming that has been tanking for the past few years. He is just as responsible for the programming mess as Brian. Judy’s posse continues to rule — shame on you Phillippe Dauman and Tom Dooley.
The stuff MTV has in development is truly awful. They picked up a show about a kid with a big penis and call it ‘high-concept programming.’ The executive producer is Jeffrey Katzenberg’s kid, whose resume consists of going clubbing with the Hiltons. The only thing in the pipeline of any quality is a remake of the British show SKINS, but that’s a dramatic, navel-gazing show that the west coast execs at MTV don’t get at all. Clean house. Find good execs that appreciate funny writers. Then hire those funny writers and let them play. That’s how you’ll get the next generation of Beavis and Butthead and The State.
looks like Liz is finaly trying to do what she has wanted to for a while…bring the creative bar up and move away from reality and moving awy from copying other nets. They’ll be lucky to have him. good move liz!
hear amazing things about david. great hire. MTV means business. i doubt the two execs AC names are involved in this hire since it is no secret they have a “big” plan soon to be announced….unless this is meant as succession so as not to burn bridges with corporate parent?
Whoever gets that job should bring back “120 Minutes,” which was MTV’s greatest show EVER.
MTV is gutter television now. Is it courageous enough to make necessary changes to rise from the muck? Doubt it…but I’m hopeful. One just wonders about the kids they’ve already polluted or damaged. Our future leaders. Yeesh.
God, how I used to love my MTV. Growing up MTV was rad – it was THE place to be! I still can’t figure out what the hell happened? Who tarnishes (or rather shits on) a golden idea and feels great about that? And does so for the next 20 years?!
Terrible idea. was with him at WB. He is an empty suit.
I agree with AC.
This is a sleeping giant of a brand. It was cool at one time. Now probably only cool with tweens.
Why can’t they bring in a young new innovative person. Look to the LEGO company. Google guys etc. By bringing in an exec./producer who has done it you will get more of the same. I was dealing with Janollari 15 years ago. No matter how great he may be as an exec. as a producer, this is not someone innovative to wake a sleeping giant. MTV needs to wipe out everything and start over. For real. Scripted, non scripted, talk shows it’s all the same shit! They used to be the voice of our culture. They need the young Jann Wenner’s out there. They need to become the place for breaking cultural journalism. Belive me. I’m not 20 but I’d love a different outlet. It’s all the same today. Rolling Stone Magazine, People, Fox News, Jon Stewart, CNN…they all try to one up the other all babbling and it’s a mish mash of boredom as far as I’m concerned.
If anyone who truly can do something about this reads this and wants to discuss further with me, please do. Leave me a message here and I will get back to you.
Thank you.
An Honest Answer
MTV is ASS.
Brand was killed, then raped.
Move on, people. It’s over.
Nice guy but a bad hire. He doesn’t know how to manage people and a network of that size has got a lot of people. He also is not a company guy…doesn’t know how to operate within a corporate structure and communicate properly. Again, nice guy but he doesn’t have the skillset for this level job. He just doesn’t.
He’s going to be a disaster; completely unqualified to program MTV and/or run an organization. Agree completely with those above who feel similarly. When he was at The WB, he called in every favor he ever had and despite that nothing worked. And take note that all the “successes” Nikki mentions are, uh, really old news. Plus he’s incompetent at leading a group of more than four people, inclduing his two assistants. Greenblatt was and is the much more talented of the pair. Give him the length of his contract, if that, and then bye-bye.
Completely ineffective exec – he has survived on personality rather than results – I do give David credit for having all of his friends post to the site though.
MTV needs an overhaul all right. Its aging reality shows, esp. HILLS and CITY, are against the zeitgeist. MTV PAYS NOTHING to people – make a two-tier system: Give Brian Robbins or somesuch a shot at shows at reasonable rates, and then have a “new voices” or somesuch cheap development slate of comedy & yes drama to come from unknowns that can be paired with eager showrunners. (Tell me the agencies don’t have people hanging around looking for their next job…)
Thank GOD I didn’t get the job as Liz’s asst a few months back. Making 2x as much now, and she’ll be gone soon.
MTV is just more lowest common denominator TV. This stuff works for only a very short time period and then people tune it out. Jerry Springer inspired reality shows will be the death of TV in the end as the creative talent and infrastructure is starved out by people wanting their 15 minutes of fame who will work for very little $$ while using their cellphones to record the video. Like everything else in entertainment it appears to be on a downward spiral.
Come on people. If he survived on personality and was ineffective as an exec. as Inside Exec. states then how come he is so successful. Ultimately people are in this business to make money. The more you make the more successful you are. It’s that simple. He is a talented exec. Part of ones talent is personality, perserverance, drive, ambition etc. That’s why there are a lot of accountants from great schools accounting. David’s personality shines through. What he lacks in smarts he makes up for in looks. No different than if it were the other way around. So let’s stop crying and for once admit –he won. Just like lonely Ben Silverman. Ben won folks. Talk, blah blah blah. He won. He made more money than all of you. Even the little sneaky execs. playing on this. Therefore he is talented.
Thank you.
way to go David, good post…