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News reports say DirecTV will announce today that Michael White, CEO of PepsiCo International and vice chairman of PepsiCo, will be the new No. 1 at DirecTV. White replaces Chase Carey, who left to become the No. 2 at News Corp. White will start in January and join DirecTV’s board of directors. DirecTV is in the process of splitting off from John Malone’s Liberty Media into a stand-alone publicly traded entity. I don’t get how soda sales experience = subscription sales experience.
Editor-in-Chief Nikki Finke - tip her here.
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Mangement experience.
You write “I don’t get how soda sales experience = subscription sales experience.” It doesn’t. At that level it is irrelevant. His job is not selling subscriptions but managing people. The best CEOs are the ones who manage people the best, who inspire, who lead, who facilitate and enable the people under them to do their best. I learned that from a soda company chemist who rose to become Chairman of the Board of Coca Cola.
This brings back memories of when Apple Computer fired Steve Jobs and put former Pepsi CEO John Sculley in charge. He ran Apple into the ground and almost caused the company to go under. Bottled sugar water isn’t quite the same as technology or media.