News reports say DirecTV will announce today that Michael White, CEO of PepsiCo International and vice chairman of PepsiCo, will be the new No. 1 at DirecTV. White replaces Chase Carey, who left to become the No. 2 at News Corp. White will start in January and join DirecTV’s board of directors. DirecTV is in the process of splitting off from John Malone’s Liberty Media into a stand-alone publicly traded entity. I don’t get how soda sales experience = subscription sales experience.
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