FIRST LOOK! ‘Avatar’ Interactive Trailer

COMMENTS (16)

• Sweet mother of Technological Jesus that is one helluva good package. It installed instantly and worked perfectly the first time on my PC and Mac, delivering half-an-hour’s worth of footage, interviews, plans all at a very high resolution. Kudos to Cameron. This is how all Hollywood blockbusters should be hyped.

  Comment by anotherwgamember — Tuesday November 24, 2009 @ 1:42pm PST  Reply to this post

  • It’s not really a world first for interactive trailers – UIP did this back in 2006 for the theatrical the release of Mission Impossible III

    Comment by Just north of Dean — Wednesday November 25, 2009 @ 3:29am PST  Reply to this post

• Now why the heck didn’t Fox launch with this trailer. I can see what Cameron meant when he said the studio dropped the ball with the marketing. The video is hi-definition, the sound is great, and the interactivity is something genuinely new. The story may still seem antiquated, but the window dressing is fantastic.

  Comment by Fan — Tuesday November 24, 2009 @ 2:30pm PST  Reply to this post

• Wow. This is going to suck. 400 Million? Ech.

  Comment by Chris — Tuesday November 24, 2009 @ 5:48pm PST  Reply to this post

• Avatar = Smurfs 2.0 !!!

  Comment by bobby the saint — Tuesday November 24, 2009 @ 5:52pm PST  Reply to this post

• I have to download an AIR application to watch an interactive trailer? That’s not fun, that’s obnoxious. Nice try, though, marketing department.

  Comment by Charles J — Tuesday November 24, 2009 @ 8:03pm PST  Reply to this post

• This movie looks better as it gets closer to release, however “gimme a break” with a “first of its kind” interactive trailer – this is just a widget with rss. Don’t believe the hype!

  Comment by Dean Wermser — Tuesday November 24, 2009 @ 9:46pm PST  Reply to this post

• To me, the AIR interactivity seemes like a (well executed) gimmick with this trailer. The individual segments were all interesting, but they didn’t exactly switch back and forth in anthing resembling an elegant manner. However, the AIR interactivity might REALLY take off when they use it for product placement point and clicks. Whenever a movie character enters a shot, the viewer could click on the screen to connect to info about their wardrobe and where to immediately purchase it. If this interactivity gets popular, I wouldn’t be surprised if online Hollywood movies don’t end up selling ZILLIONs of shoes.

  Comment by Erick L. — Wednesday November 25, 2009 @ 12:30am PST  Reply to this post

  • I don’t know. People are lazy. When you watch a trailer, you want to sit back and watch it, not sit on the edge of your seat timing a click on someone’s wardrobe.

    You also never want to download random programs that you’ve never heard of, which is why I doubt this interactive trailer will make much of an impact. It’s a gimmick, just like live-action 3D.

    Comment by Michael — Wednesday November 25, 2009 @ 10:35am PST  Reply to this post

  • judging by the dialogue alone, this movie seems like a massive dud. then again, we live in america.

    Comment by cb3 — Wednesday November 25, 2009 @ 6:42pm PST  Reply to this post

• Hey! Not to be rude to the airheads who’ve made comments here above me, but this thing is the bomb out here in the real world!

  Obviously, the quality of the particular package (film) will indeed matter greatly, but ultimately a good picture packaged properly with sort of technology will increase the driving strength of a “preview” clip about a thousand fold.

  And it’s on Deadline Hollywood, of course, which I just love. As per usual great items on Nikki’s site!

  Comment by john hewrbert — Wednesday November 25, 2009 @ 10:00am PST  Reply to this post

• interactive trailers probably sounded awesome in theory. in reality, not so much. it’s more annoying than anything, and it does absolutely nothing to inspire my enthusiasm. like 3-D, it’s nothing but a gimmick.

  Comment by oy! — Wednesday November 25, 2009 @ 11:10am PST  Reply to this post

• Meesa no likee dat trailer. Squaw!

  Comment by Jar Jar — Wednesday November 25, 2009 @ 11:14am PST  Reply to this post

• Well…you just saved me 12 bucks Nikki. Thanks.

  Comment by Hollyweird — Wednesday November 25, 2009 @ 12:01pm PST  Reply to this post

• Impressive, but preaching to the choir a bit, I fear (will casual, undecided viewers bother with the download and install?). Meanwhile, I’m still waiting to see a final (non-teaser) one-sheet for this movie, which opens in three and a half weeks…

  Comment by Andrew Tonkin — Wednesday November 25, 2009 @ 12:54pm PST  Reply to this post

• I think that the one great thing to come out of this movie will be the method in which it was shot as well as the usage of a camera that had to be reinvented for this purpose. The story itself seems like a cooked over Pocahontas with an amazing detail to things that the audience will never notice. maybe in time it will be considered “groundbreaking” but for now it will be just another Sci-Fi movie with lots of zeros allotted for its budget.

  Comment by rodh — Friday November 27, 2009 @ 8:09am PST  Reply to this post