UPDATES EXCLUSIVE: Rave To Acquire 35 National Amusements Complexes
I had this scoop back on December 7th. (Shame on the Los Angeles Times for trying to grab credit.) Today there’s an official announcement:
Dallas, TX – December 21, 2009 – Rave Cinemas, LLC (“Rave”), a newly formed company, announced that earlier this month it reached a definitive agreement with National Amusements, Inc. (“NAI”) to purchase the business operations and selected real estate assets of up to 35 NAI theaters and that it closed on the acquisition of an initial group of 29 of those theaters. Concurrently, the company acquired the business operations of four theaters from Boston Ventures-owned Rave Reviews Cinemas, L.L.C. (“RRC”), together with RRC’s corporate infrastructure and the Rave Motion Pictures brand. RRC will retain 21 of its existing theaters, which will be managed by Rave under a management services agreement. The day-to-day business and operations of Rave will be managed by RRC’s former management team, which partnered with equity sponsor TowerBrook Capital Partners L.P. (“TowerBrook”) and co-investors Lambert Media Group (“Lambert Media”) and Charles B. Moss, Jr. to found Rave and pursue the NAI and RRC acquisitions.
Following the close of the acquisitions, Rave, which will operate under the Rave Motion Pictures brand name, anticipates it will own or manage 65 theaters and approximately 1,000 screens located in 20 states across the country and will have a presence in seven of the top ten Designated Market Areas (DMAs) in the country. Rave is expected to become the fifth largest domestic circuit by box office gross and number of screens.
Since its inception in 1999, Rave Motion Pictures has been dedicated to enriching the movie-goingexperience for audiences across the country. Rave Motion Pictures has set the industry standard for customer experience and comfort by featuring stadium seating, unobstructed viewing utilizing 18-inchrisers, and a remarkable 48 inches between rows for maximum legroom and ease of motion. Rave Motion Pictures was also a pioneer in the adoption of current 3-D technology and is a leader in alternative content programming from live sports to concerts to opera.
The transaction is entirely equity-funded by an investment consortium led by TowerBrook. Co-investors include Lambert Media and Charles B. Moss, Jr. Michael Lambert, Founding Partner of Lambert Media, who has extensive experience in the entertainment industry, partnered with TowerBrook earlier this year to identify and pursue investment opportunities in the media and entertainment sectors. Lambert introduced TowerBrook to Thomas W. Stephenson, Jr., Chief Executive Officer of Rave, and hecollaborated closely with TowerBrook on the execution of the joint NAI/RRC theater acquisitions. Mr. Moss, a seasoned investor and operator in the real estate and entertainment sectors, will serve as Chairman of Rave, and Mr. Lambert will serve as Vice Chairman. AGM Partners provided acquisition advice to the buyer group on the transaction.
Mr. Stephenson remarked, “It has been a great pleasure to work with our founding partner, BostonVentures, to build the Rave Motion Pictures brand into what it is today. We look forward to starting thenext chapter in our company’s history with our new partners at TowerBrook along with Michael Lambert and Charley Moss, while continuing to manage the Boston Ventures-owned theaters on their behalf.”
Editor-in-Chief Nikki Finke - tip her here.
Dallas, TX – December 21, 2009 – Rave Cinemas, LLC (“Rave”), a newly formed company, announced that earlier this month it reached a definitive agreement with National Amusements, Inc. (“NAI”) to purchase the business operations and selected real estate assets of up to 35 NAI theaters and that it closed on the acquisition of an initial group of 29 of those theaters. Concurrently, the company acquired the business operations of four theaters from Boston Ventures-owned Rave Reviews Cinemas, L.L.C. (“RRC”), together with RRC’s corporate infrastructure and the Rave Motion Pictures brand. RRC will retain 21 of its existing theaters, which will be managed by Rave under a management services agreement. The day-to-day business and operations of Rave will be managed by RRC’s former management team, which partnered with equity sponsor TowerBrook Capital Partners L.P. (“TowerBrook”) and co-investors Lambert Media Group (“Lambert Media”) and Charles B. Moss, Jr. to found Rave and pursue the NAI and RRC acquisitions.

This is a major concession for obscure reasons. Unlike most other exhibitors who owned only the buildings, Sumner Redstone was always savvy enough to own the land his theatres sat upon. Reading this press release carefully, one sees that Boston Ventures — bean counters by any other name — has acquired substantial real estate holdings along with the screens, meaning that, if the movie theatres don’t work out, they can always raze them and erect something else. Film historians will remember that Boston used to be a major source of capital, not only from Serge Semenenko’s Bank of Boston but also privateers like Joseph P. Kennedy. Additionally, Boston used to headquarter chains General Cinema, Loew’s, Hoyt’s America, and, for now, Showcase (National Amusements). Now Rave Cinemas comes from nowhere to emerge as a player. At a time when movie grosses are up but actual admissions are down, and fewer movies are being made by fewer people, what do they know that nobody else does?
When O when will exhibitors learn the bitter lesson:Content is King, not ‘quality’? Mostly suits, exhibitors keep juggling bean-counter numbers of imagined ticket-buyers who never come. Why not? Obviously, the Net is a good clue: if “The Ugly George Hour Of Truth,Sex & Violence” was the most-watched cable P.A. show ever & now has 93,000,000 links on yahoo/google/youtube-does that translate to ticket sales? Some years ago, UG was invited to pitch this (video) show as a ‘movie’ to large chains in the NY metro area. The sneers went up: “First of all, we show 35mm films here, not poor-quality video”. One of them, the richest multiplex in NJ, closed with millions in losses; we counted some 33 multiplex screens closed in a 12-mile stretch on the NJ turnpike. Hmm, do 93 million links somehow translate to tickets sold? The world will soon know.
Uhm… movie admissions are up nearly 50m tickets from last year, Santayana.
And the only people who think Rave came out of nowhere are people who think anything not in New York City or Los Angeles isn’t worth thinking about.
Do a little research, John Q.
According to industry data-watcher Nash Information Services, the total number of admissions for U.S. cinemas in 2007 was 1,402,138,825 with an average ticket price of $6.88. In 2008 it was 1,372,079,015 and so far in 2009 it’s 1,301, 229, 081 with an average ticket price both years of $7.18. That’s DOWN 100 million over two years (although one certainly hopes that this month’s openings will bring up the totals).
Since I referenced Boston and not New York or Los Angeles, I’m sure that your attempted insult was aimed at someone else.
Of course, I would prefer your numbers to be correct because that would mean good news for all. What’s your source?
LOL! @John Q. You are right, Rave did not come out of nowhere. When I am in a city (Baton Rouge last time)and I see a Rave theater, I go for that option. They do give a superior movie going experience, only matched by Archlight in my opinion.
Who is taking over the lease option for Redstone’s proposed Ridge Hill, Yonkers, NY site that they withdrew from ????
Thanks Much and Happy New Year to all.