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SATURDAY PM UPDATE: Guess my sarcasm is lost on some readers…
FRIDAY PM: Film producers will do anything to publicize their pics. So David Permut passes Ronald regularly at the corner of San Vicente and Wilshire in Brentwood. Today Permut gave him $100 and this poster to hold up. “It’s been very good for us and for him,” Permut tells me. “So I started thinking: why don’t the movie studios go to all the homeless people and pay them to hold up one-sheets?”
Editor-in-Chief Nikki Finke - tip her here.
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so yeah this could seriously back fire….
Very good, hope this kind of thing/”deed” catches on…there is hope for “human kind”….
i know writers who’d do it for less… oh wait that’s the guy rewriting me at WB!
Hey,
Why didn’t David just offer the man LONG TERM EMPLOYMENT (i.e. a J.O.B.) instead of c-note (for a day) for holding up that poster??!!
Douchebag
So when I used to work for Revolution Studios back in 2000, I used to give the homeless guy 100.00 and the movie poster, plus all the hats and jackets from the crew gifts…
This guy stood at the corner of Olympic and Bundy…
Great press until Sony told me to STOP…
Then again, it was Sony and that same movie, who lied about people raving about there movies!
He’s a genius because he got Nikki to call him a genius and to publicize this.
Self promoter/genius… you say tomato…
He originally offered Ronald a piece of the net, but even Ronald knew that it was the equivalent of offering him a piece of the Loch Ness monster.
A whole hundred bucks, huh? Wow. How generous. Are you kidding me? Maybe it would be nice to do it quietly, but to actually publicize the act is ridiculously expoloitative, demeaning and generally repugnant. But that’s why tough times and hungry homeless people are great for rich people, right. Too bad we’re overpopulated though.
This is all good and well…until he asks David to read his latest spec.
In all seriousness, best of luck to you sir.
he originally offered him $50, but Ronald wasn’t sure whether Michael Cera had over-worked the the whole “hipster-nerd” thing.
So a black guy who served his country not only has to live on the streets and not know where his next meal is coming from, but is now being conscripted to help promote the multi-billion dollar film industry by holding up a picture of a rich white actor? What’s wrong with this picture? How about giving him a job and a place to live?
You do know there are plenty of white veterans roaming the streets without knowing where their next meal will come from, who would also hold up that sign of that rich white actor for a hundred bucks, right?
You might want to put that race card back in your pocket for a more appropriate time.
Agree. Next he can project the trailers through the open spaces of children’s mouths with cleft palates.
Amen, and the truth shall set you free.
How about you give him a job and a place to live? With the money you make selling your computer and canceling your internet service you could really give it a go.
What’s he’s doing is allowing the man to EARN some money instead of it being handed to him. Dignity intact.
“How about giving him a job and a place to live?”
I don’t hear you saying you’re driving over there to pick the guy up and bring him in to your home, and giving him a job. Until YOU are prepared to do that – shut up.
That’s a great idea! And since you know where to find him, I’m sure you’ll get right on it!
We’ll all check in with Ronald next week to see if “WTF??” is actually willing to walk the walk instead of just talking the talk…
What job are you going to give him, WTF?? And do you have room in your mom’s basement for him too?
Wow, Mr. Burns. So I guess you would prefer that WTF not bring up the glaring disgrace that is reflected in that photo? I suppose you think that this industry and this country are working just fine. Well, aside from the race issue, the age issue, let’s even set aside the issue of whether Mr. Permut is exploiting or actually helping this individual, and just recognize the depth of the problem that we are facing as a nation. The tone of your comment, as well as it’s content, is no longer acceptable as far as I’m concerned.
HELLO?….. and hell IS LOW by the way. A little HIGHER consciousness wouldn’t hurt, to being our brother’s keeper and RAISING the vibration of our so-called giving. What if we put ourselves in his shoes (if he was indeed wearing any), and asked what he needed or how we could be of assistance? Would that’ve been too much conversation with someone who’s risked his whole life (and the lives of his loved ones), that you’d have yours to promote……a movie? Gratitude involves really being thankful for that which holds/supports us, even though we don’t see it….like water–why wait til the well…..?
oh yeah WTF, SOMEbody thought the person that created SLAVERY was a marketing genius too, no doubt. Look how long it’s taking for us to get it, 20 f’in 10. Fair exchange, no robbery.
Exactly, WTF. I totally agree. At least give him $100 PLUS somewhere to stay for a few weeks/months until he gets on his feet, or an entry level job somewhere in the studio. It’s a good idea, but morally questionable.
Bright guy and all around good guy. Ask him to tell you the story of how Miranda Freiberg became a co-producer on the film.
Isn’t this the same marketing genius that put one sheets in the mens bathroom stalls at Park City for Charlie Bartlett???
This is absolutely disgusting. Maybe in a few years we’ll have homeless people ‘Transformers 7′ ads tattooed to their bodies.
I’m alarmed that everyone commenting isn’t appalled at this, or perhaps it goes without saying.
‘He agreed to do it’ – the problem with this argument is this: how about if I pay two homeless men to fight each other and then sell it in ‘bum fights’ videos; well, men and women in those videos give consent, does that make it acceptable?
The right thing to do is focus on the circumstances which made this man agree to this degradation, not to focus on the secondary fact that he agreed to it.
So now we’re putting advertisements on homeless people. Great.
Yeah it’s genius to exploit the suffering of someone to sell tickets to a damn movie and then even more genius to find a way to aggrandize yourself for doing it.
Geez, like your brain really works. Don’t forget about the food network.
This is one of the most nauseating articles I’ve ever read.
Thoroughly disgusting, especially coming from the self-appointed scold of Hollywood’s shitty morality.
It is because of smarmy, ‘isn’t this great?’ shit like this that people hate Hollywood ‘values’. This is repulsive.
Don’t get me started on the revolting key art, either.
disgusting snob
“So I started thinking: why don’t the movie studios go to all the homeless people and pay them to hold up one-sheets?”
Hmm…maybe because it’s completely degrading to mentally ill people who have to live in horrible conditions.
Disgusting. Help the guy get off the street, not help you make millions of dollars. Giving him 100 bucks makes this ok? Give him 100 bucks without having to hold up your stupid poster. Nikki, you should be ashamed of yourself for calling him a “Genius”. If you don’t see how wrong this is, well, then… wow. Very disappointed in you, Nikki.
Brilliant, Ray, and not just because I had the same thought
Let’s hope he claimed him on his taxes!!
But this is only the tip of the iceberg of the fun ways in which we can USE the homeless to promote our entertainments! Let’s see what other quirky, fun things we can pay Ronald to do! Maybe, for two hundred bucks, he’ll let us dress him up as a American Airlines Flight Attendant to promote “Up in the Air”! Yeah, and then we could give him, say, another hundred to put on a fat suit, grow a beard, and pretend to be Zach Galifianakas in any number of the fifteen movies he’s got coming out in the next three months. Or, better yet, let’s give Ronald five large to dress up like a clown just so we show the world that you can publicly humiliate someone if they’re desperate enough for money.
Maybe James Cameron could put Ronald in a full-body chromakey unitard, throw him in front of a green screen, and put him in his own “virtual” living room? Wouldn’t that be ingenious???
Homelessness is a serious issue; I object to the “isn’t it funny that…” tone of the post.
This is repulsive.