SATURDAY PM UPDATE: Guess my sarcasm is lost on some readers…

FRIDAY PM: Film producers will do anything to publicize their pics. So David Permut passes Ronald regularly at the corner of San Vicente and Wilshire in Brentwood. Today Permut gave him $100 and this poster to hold up. “It’s been very good for us and for him,” Permut tells me. “So I started thinking: why don’t the movie studios go to all the homeless people and pay them to hold up one-sheets?”

permut marketing

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