LOS ANGELES (February 25, 2010) – Following on the heels of last year’s sold out inaugural conference, the Producers Guild of America (PGA) announced today that the second annual Produced By Conference (PBC) will be held June 4-6, 2010 at 20th Century Fox Studios. Reaching across film, television and new media industries, PBC is a rare educational forum involving acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy® winners, as well as the next generation of creative entrepreneurs.

“The Produced By Conference has quickly established itself as a preeminent industry event, as well as an important initiative for the Guild, as it brings together our amazing producer community in one place, at one time, creating a host of learning opportunities for all of us,” said PGA President Marshall Herskovitz. “The PBC Committee has developed a remarkable program that will be invaluable to the novice and seasoned producer alike.”

“Only in its second year, the Produced By Conference has exceeded my wildest expectations, in its scope and service. The role of the producer is a critical one, and through our various programming elements we hope this importance and relevance resonates with our fellow producers, as well as the larger entertainment industry,” said Gale Anne Hurd, PBC event co-chair.

The 2010 Produced By Conference will feature over 30 conference sessions designed to provide all producers with valuable career tools and insights necessary in today’s competitive marketplace. The annual event features an extraordinary program of esteemed speakers, seminars, networking opportunities, social events and exhibitors.

The list of featured speakers for 2010 PBC includes some of the entertainment industry’s most renowned producers including: Darla Anderson and a producing team from Pixar, Mark Cuban (Chairman & President, HDNet, LLC), Tracey Edmonds (“New in Town,” “Soul Food”), Gary Goetzman (“Where the Wild Things Are,” “Mamma Mia!”), Jeff Gomez (Transmedia Producer, “Avatar,” “Pirates of the Caribbean”), Mark Gordon (“2012,” “Grey’s Anatomy”), Brian Grazer (“The Da Vinci Code,” “A Beautiful Mind”), Charlie Haykel (61st Primetime Emmy Awards), Marshall Herskovitz (“Blood Diamond,” “The Last Samurai”), Grant Heslov (“Good Night, and Good Luck,” “The Men Who Stare at Goats”), Charlotte Huggins (“Journey to the Center of the Earth”), Gale Anne Hurd (“The Incredible Hulk,” “Armageddon”), the producing team from “The Simpsons,” including James L. Brooks, Al Jean, and Matt Selman, Mark Johnson (“The Chronicles of Narnia”), Hawk Koch (“Primal Fear,” “Heaven Can Wait”), Gary Lucchesi (President, Lakeshore Entertainment; the “Underworld” franchise), Don Mischer (“We Are One: The Obama Inaugural Celebration at the Lincoln Memorial”), David V. Picker (“Lenny,” “The Jerk”), Charles Roven (“The Dark Knight,” “Get Smart”), Stephanie Sperber (President, Universal Partnerships and Licensing), Paula Wagner (“Mission: Impossible” series – I, II & III), Matthew Weiner (“Mad Men”), Richard Zanuck (“Jaws,” “Driving Miss Daisy, “Alice in Wonderland”) and John Ziffren (“Greek,” “Make It or Break It”).

Various keynotes, panel discussions and special mentoring roundtables are slated to take place throughout the weekend. Among the many topics to be discussed are financing, distribution, development, brand integration, green productions, scripted and reality television, live entertainment, 3D and transmedia storytelling, new media and videogame development, and much more. Last year’s sold out conference connected more than 1,200 producing professionals. Interested participants can register online at http://www.producedbyconference.com.

In connection with PBC, the PGA is also once again sponsoring the Producers Challenge contest. Participants are invited to submit their work in four separate categories – narrative short films, documentary short films, independent webisodes and studio and network-produced webisodes (a new category this year). A jury composed of award-winning producers will select the finalists and winners, each of whom will be invited to screen their work for attendees at the 2010 PBC event, as well as receive some great prizes including a mentoring lunch with an A-list producer, an all-session badge to PBC 2011, and more. The deadline for Producers Challenge submissions is April 30, 2010.

“The Producers Challenge is an exciting contest that offers burgeoning filmmakers the chance for unprecedented access to some of the industry’s leading producers, providing both education and opportunity for aspiring storytellers,” said Rachel Klein, PBC event co-chair.

PBC is an annual event sponsored, produced and managed by the PGA. All profits from PBC are reinvested into industry member services, including education, industry promotion, production standards development, market research and legislative advocacy.

For 2010 PBC program details and further information, visit http://www.producedbyconference.com.

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