DDA public relations has upped Dana Archer to SVP and head of its Los Angeles office. She'll also join the 6-person DDA executive board. Archer in her new role promoted Christelle Dupont to senior publicist, Clifford Ng to international publicist, and Manuela Ruggeri in the newly created role of new business coordinator. The flackery is under the new ownership of CEO Lawrence Atkinson and COO John Stannard. Archer left Weber Shandwick and joined DDA PR last March as VP of Corporate Entertainment. Current DDA corporate clients include Imagenation Abu Dhabi, Reliance BIG Entertainment, Dubai International Film Festival, Mpower Pictures, Lleju Productions, Samuel Hadida’s Davis Films. and BrightWide, among others.