Last month, I told you that Deadline|Hollywood, after just four years in existence, has a larger readership than Variety and The Hollywood Reporter print and online combined. Now I can tell you that, according to comScore, DH from January 1st-31st doubled its own November U.S. traffic, and also increased its lead over Hollywood trades and other media websites. And we’re doing it by staying lean and mean with original business news content that’s advertiser supported and doesn’t bottomfeed about celebrities just to inflate web traffic.

According to comScore (the web’s leading U.S. analytics and traffic source), Deadline|Hollywood in January recorded 2,299,000 uniques, 5,100,000 visits, and 8,000,000 page views for its U.S. traffic. That was nearly 3 times more uniques and page views than The Hollywood Reporter; 4 times more than Variety; 5.5 times more uniques and 8 times more page views than The Wrap; 21.2 times more uniques than Paid Content and 30.6 times more page views; 3 times more uniques and page views than MediaBistro; and 4 times more than Vanity Fair.

Look for Mike Fleming’s Deadline|New York to go live on March 2nd.

[UPDATE: Due to a computation error by a staff member, I was told that Deadline|Hollywood's Quantcast global uniques were bigger than Gawker's. That is not the case -- yet.]

Editor-in-Chief Nikki Finke - tip her here.

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