This news that The Ellen DeGeneres Show has been renewed through 2014 comes just as ratings showed her debut as the newest American Idol judge improved a whopping 10% over last week’s show. And last night’s show was taped — not live. She helped give the series its biggest audience since the season premiere as well as win the 8 PM-10PM primetime night in eyeballs and 18-to-49, according to preliminary nationals from Nielsen:
BURBANK, Calif. (February 10, 2010) – Warner Bros. Domestic Television Distribution (WBDTD) has renewed Telepictures Productions’ Emmy® Award–winning talk program “The Ellen DeGeneres Show” for three additional seasons on the owned-and-operated television stations of the NBC Local Media Division. The joint announcement was made today by Ken Werner, President, Warner Bros. Domestic Television Distribution, and John Wallace, President, NBC Local Media Division.
“Ellen is one of those unique personalities that comes along once in a generation,” said Werner. “Her program has been embraced by viewers as their generation’s talk franchise, and we couldn’t be happier that the NBC stations will continue to have ‘Ellen’ as the cornerstone of their syndicated lineup for years to come.”
Ellen DeGeneres said, “I’m so excited to sign on for three more years at NBC. They were the ones that believed in my show from day one. So, I’m thrilled to know I’ll be here ’til at least 2014. Things will be a lot different by then. I won’t be dancing over my coffee table anymore. Through the magic of 3-D, I’ll be dancing over YOURS!”
Under terms of the multiyear deal, “Ellen” will continue to be broadcast on NBC’s 10 owned-and-operated stations – including WNBC-TV in New York, KNBC-TV in Los Angeles and WMAQ-TV in Chicago – through the end of the 2013–2014 television season. The agreement furthers a long-standing relationship between WBDTD and NBC on behalf of “Ellen,” which launched on the NBC-owned stations in September 2003 and had been previously renewed through 2010–2011. The three-year extension will take “Ellen” through its 11th season on the air.
“Ellen is a singular talent who has the rare ability to truly connect and engage with the audience,” said Wallace. “Her show has been the foundation of our programming schedule since its launch, and we’re thrilled that ‘Ellen’ will remain with our stations for many years to come.”
“We are excited to be extending our relationship with NBC, who have been great partners for ‘Ellen’ and Telepictures over the last seven years,” said Hilary Estey McLoughlin, President, Telepictures Productions. “Ellen is a true icon, a brilliant and beloved personality who has universally connected with the audience, and we look forward to her continued ratings growth.”
Currently in its seventh season, “Ellen” ranks as the #2 talk show (tied) in syndication among the key talk demographic of Women 25–54, behind only “The Oprah Winfrey Show.” Season to date, “Ellen” posts yearly gains among Households and all Women demos versus the same time frame from last year: 2.3 Household rating is up +5% from 2.2, Women 25–54 rating of 1.6 is up +14% from 1.4, Women 18–49 rating of 1.4 is up +17% from 1.2, and Women 18–34 rating of 1.2 is up +20% from 1.0. (Source: Live + SD AA Ratings, Premiere–02/01/09 vs. Premiere–01/31/10)
Editor-in-Chief Nikki Finke - tip her here.


I don’t really think the ratings rise had anything to do with Ellen. I think it has more to do with the fact that it was the start of “Hollywood Week”. I know a lot of people (myself included) do not watch Idol until the bad audition episodes are over and “Hollywood Week” begins.
This is the point on the show where they get their serious contenders for the Top 24. So that may be the case here.
VERY smart on NBC’s part. They are in a great position to take over that #1 spot (and keep it) once Oprah switches to her cable channel. And Ellen is a great & strong personality that really has no competition.
Rosie COULD have been in this position, had she kept her daytime show – and kept her NICE persona, instead of switching to the shove-my-beliefs-in-your-face angry one she adopted 3 years ago.
Bonnie never stood a chance. Not only was her daytime show’s personality as spicy as milk, but I’m convinced that she was sleeping for half of her show.
Does a 10% bump for the most publicized celebrity judge signing really qualify as “whopping”? It’ll settle back to where it was next week. Ellen is a phony.
Go Ellen, Go Ellen, Go Ellen
Ellen is REAL. Ellen keeps it all REAL. Simply the best!
BTW There is NO phony bone in her at all, period! Totally down to earth and just a wonderful human being!
Jealous people out there who WISH they could be in her shoes!
Geez, Hank. Lighten up. You probably don’t even know Ellen. Great girl, great addition to the show, and the talk show is wonderful. Relax. Thanks, Nikki.