CBS Films announced just now it is again postponing the release of the Jennifer Lopez/Alex O’Loughlin romantic comedy The Back-up Plan to April 23rd, same weekend as Wall Street 2 and MacGruber. It had been scheduled for April 16th which then got too crowded. And before that January 22nd when it was to be the first CBS Film. But then Extraordinary Measures tested so well (in the 90s) that it jumped to the top. And then flopped. Complicating The Back-Up Plan‘s release as well as J-Lo’s new Sony album and exactly when she’d be available to do publicity for the film.
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