Record-Breaking Memorial Weekend 2013! ‘Fast & … 
SAG-AFTRA Sued For Witholding Foreign Residuals And … 
Zach Braff Ends $3+M Kickstarter Campaign 
Fox Unscripted TV Czar Mike Darnell To Exit 
NBC Sets Oklahoma Tornado Benefit Concert For May 29 
Cannes: Directors’ Fortnight Honors ‘Les … 
SHOCKER: Tom Cruise Exits ‘Man From … 
A+E Rebuild: BBC’s Jana Bennett To Run Bio And LMN … 
RATINGS RAT RACE: ‘Hannibal’ Hits Low, … 
‘Katie’ Shakeup: Rachel Miskowiec Replaces … 
Hammond On Cannes: French Hero Jerry Lewis On His Return To … 
Cannes: Another Jewelry Heist? $2.6M Necklace Missing After … 
Hammond On Cannes: Leo DiCaprio’s Moon Trip Tops … 
Specialty B.O. Preview: ‘Before Midnight’, … 
2012-2013 Season Network Rankings: CBS Sweeps In Final … 
Full 2012-2013 TV Season Series Rankings 
TOLDJA! Paramount Pocketing $190M From Disney For Marvel … 
‘Good Morning America’ Hits 19-Year Viewership … 
MGM Buys ‘Modern Family’ Producer Ben … 
‘Fashion Police’ Writers Chant On Picket Lines: … 
Universal Makes Seven-Figure Deal For ‘The School For … 
Warner Brothers with Legendary Films made official just now what everybody in Hollywood already knew: its upcoming slate will be filled with 3D titles. Its feature film Clash of the Titans will be released in 3D worldwide and simultaneously in 2D on Easter Weekend April 2nd. (Which prompted several studios to hastily move release dates so as not to compete.) Doing the visual effects work will be Prime Focus, which received an Oscar nod today for Avatar.
Additional titles in 2010 that will be released in 3D (in addition to 2D) include Cats & Dogs: The Revenge of Kitty Galore (July), Guardians of Ga’Hoole (September), and Harry Potter and Deathly Hallows, Part 1 (November) – and I’m told Part II as well at a later date
Said Dan Fellman, President, Domestic Distribution, Warner Bros Pictures, in the announcement, “We are experienced and have been successful in the conversion of 2D to 3D going back to such hits as The Polar Express, select scenes in Superman Returns and the last two Harry Potter films.” Fellman continued, “The results for Clash of the Titans will be presented onscreen with the highest-quality images available today.”
Jeff Robinov, President, Warner Bros Picture Group, said, “We’re excited about 3D and look forward to bringing a rich, involving visual experience to audiences around the world.”
Editor-in-Chief Nikki Finke - tip her here.
Loading ...
But isn’t there a different shooting process needed to make 3D “pop”?
Can you convert films shot “normally” and make them as effective in 3D?
Any techies out here know the answer?
Polar Express wasn’t a 2-D to 3-D post-process conversion.
It was a re-rendering of the second eye in the rendering software.
Which, depending on the CG content of Clash, can, of course, be done with those scenes.
But as for the live-action portion, it’s a different recipe. Look at the live-action scenes in G-Force for a model of what that looks like.
Can you imagine Jeff Robinov actually saying something like that? It may literally be the most shocking thing he ever said.
While I think that in the short term 3D will provide a financial bump to the releases that are in 3D, there will be an inevitable backlash. After all, not every area of the country shows both 2D AND 3D. Some theaters only show 3D. This means if you don’t like 3D, you’re only choice is to put out the extra cash or wait for the home video release.
With the inherent difficulties some people have with 3D, and with the 3D tax, the current 3D fad may not be long lived. In the meantime, those with real vision or money problems will find other forms of entertainment, and studios could wind up still looking for ways to compete with new technologies. Only time will tell.
I don’t know about others, but the thought of seeing a “Ga’Hoole” in 3D isn’t exactly tempting.
It should be interesting how well Avatar’s box office record holds up once every film is in 3D.
Well it seems every studio is trying to cash in on the advancements made by Jim Cameron’s tech. Problem is…the filmmakers are too lazy to film in native 3D, and are filming in regular digital film, then converting, which creates pop-out cardboard cutout 3D, not immersive 3D from the Pace/Cameron system. Not to mention, these movies will flood the market at the same time, and may not even be good movies. Avatar’s success was that it was simultaneously really fricken cool, but it was also a good movie, and the word of mouth spread like wildfire.
Nikki didn’t mention that the reshooting and 3D conversion has pushed back the release date of Clash one week to April 2, which is Easter Weekend. Two films have already fled that weekend after news broke of the change of date (though it has just now become official). Repo Men is still set for an Easter release, but I can’t help but think it will move also.
I’m already tired of 3D movies. I don’t wear glasses normally and I don’t enjoy putting them on for a movie. I just want to see good stories told well, I don’t care about 3D at all. I sure as hell don’t want to pay extra for something I don’t want, and since I have a stack of 3D glasses at home now, can I get in for the regular price? Didn’t think so.
I think you only get one chance to elect the first Black President, and one chance to see the first MAJOR IMAX 3-D movie. Spy Kids 3-D did not exactly burn up the box office.
AVATAR is a spectacle, but how much of that is repeatable? Murdoch said in his conference call that AVATAR will be released in 2-D on DVD. There’s also the point RB makes above, i.e. people can afford one movie with 3-D, but not every movie in 3-D.
I don’t exactly foresee a huge clamor to go see Clash of the Titans 3-D.
I think this 3D thingy is going to be abused and overused…
Harry Potter doesn’t need it to draw an audience. I guess folks think that if they build it, the audience will come and give them a zillion dollars just like Avatar…
Hollywood is so unoriginal…
LOL! WB is a bit behind in the game. It’s like the gold rush and JC/FOX and co. already got to the gold first and there’s not much left in the pot to dig. The next film I predict will be successful is TRON 2.0 which was shot using the next generation 3-D camera developed specifically for the film.
Just a facelift ain’t gonna cut it. Consumers aren’t that stupid.
I wouldn’t write off 3D just yet- if it’s done well, then it’s the only reason I have for going to the movies.
It won’t make up for a poor story, but I can see a well-told story (without special effects) at home (which is what I do to save money). You have to make it worth my time to trek out to the theater, and a good story told in 3D will do just that.
Now, if the story sucks, then all bets are off.
Its gonna get a lot worse before it gets better I’ll tell you that. 3D Premium surcharges are gonna go through the roof.
So will Harry Potter 7 actually be in 3-D, or just the first eight seconds like with HP6?
Surprised there was no mention of another Final Destination, another WB 3D success.
CotT is going to be awesome!
After seeing Avatar, once in 2D and then again as 3D I think that I have been ruined for life… I really only want to see 3D now…
I think the extra 3 bucks was definitely worth it!
Although I would like to get a discount if I “brought my own” 3D glasses.
i worked on a 3d conversion for a feature recently and the technology is actually pretty amazing. you can’t really tell the difference at all between converted and native 3d. if you think i’m wrong, watch avatar and tell me which shots are native and which are converted. almost the entire movie is native, but there were a few shots that ended up having to be made 3d in post.
as for the cardboard comment, that’s simply not true. converted 3d has hundreds of potential layers of depth (if done at the highest quality) and is done using “camera projection” techniques which add shape to the layers in order to avoid the “cardboard” look.
Is “DK” David Keighley?
Dudes, look at the schedule. PF and CoT is in it way deep.