BENTONVILLE, Ark., Feb. 22, 2010 — Walmart announced today a definitive agreement to acquire VUDU, Inc., a leading provider of digital technologies and services that enable the delivery of entertainment content directly to broadband high-definition TVs and Blu-ray players. The deal is expected to close within the next few weeks.
VUDU is a revolutionary service, built into a growing number of broadband-ready TVs and Blu-ray players, that delivers instant access to thousands of movies and TV shows directly through the television. Customers with broadband Internet access and an Internet-ready TV or Blu-ray player can rent or purchase movies, typically in high-definition, without needing a connected computer or cable/satellite service. New movies and features will be added continually, enabling customers to enjoy a product that continues to become more robust long after they have left the store.
“The real winner here is the customer,” said Eduardo Castro-Wright, vice chairman for Walmart. “Combining VUDU’s unique digital technology and service with Walmart’s retail expertise and scale will provide customers with unprecedented access to home entertainment options as they migrate to a digital environment.”
VUDU has licensing agreements with almost every major movie studio and dozens of independent and international distributors to offer approximately 16,000 movies, including the largest 1080p library of video on-demand movies available anywhere. Via their broadband Internet connection, users have the ability to rent or buy titles and begin viewing them instantly.
VUDU will continue developing entertainment and information delivery solutions such as VUDU Apps, a platform that delivers hundreds of streaming Internet applications and services to TVs and Blu-ray players with built-in Internet connectivity. VUDU has partnered with some of the leading names in Internet and media entertainment to offer applications on its platform including Facebook, Flickr, Twitter, The New York Times and The Associated Press.
“We are excited about the opportunity to take our company’s vision to the next level,” said Edward Lichty, VUDU executive vice president. “VUDU’s services and Apps platform will give Walmart a powerful new vehicle to offer customers the content they want in a way that expands the frontier of quality, value and convenience.”
VUDU, based in Santa Clara, Calif., will become a wholly-owned subsidiary of Walmart. The company is not disclosing financial terms of the agreement as the acquisition is not material to its first quarter earnings for fiscal year 2011.
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Did Vudu ever take off? I remember hearing about it when it came out, but the price never thrilled me. After netflix started streaming, I never heard anything else about it.
Obviously Netflix is scared, and the price of the stock has dropped accordingly. This could be the end of netflix or it could fizzle out like Divx.
I personally doubt Americans will ever like the idea of a HD for movies, if they are not pirated… that is.
The only advantage with VUDU is they offer 1080p, something most cable companies do not for their “on demand” service.
Hi,
Vudu re-trenched to swap their primary business model; in the mean-time they’ve been signing deals with most of the worlds Consumer Electronics companies to be pre-baked/integrated into their products as standard (most tv’s at this years CES had it).
Also, you’re wrong about Divx, that’s still going as well, but under the hood much like how Dolby Sound is, rather than needing any specific hardware/software.
As I wrote somewhere else:
Would this be a counter-move on Walmart’s part to Best Buy’s ownership of Napster………..
Has it seen the decline of DVD so precipitously that it knows it has to move its retail media business completely online immediately?
Wal-Mart has International operations, yet afaik, Vudu was focused just on the North America market, so what of those rights, risks (lost legacy revenue) and opportunities?
Vudu never managed to get traction with the direct hardware in the time they gave it, but we know that Wal-mart has direct volume hardware manufacturing capabilities in the cheapest advanced parts of the world, if it could make/contract a $99 Blu-Ray player with built-in Vudu ( and with pre-bundled movies, both of which it could), bye bye Netflix, et al.
BlockBuster now has its digital assets in place, Amazon, Wal-mart, Best Buy, Apple and even Time-Warner/HBO are getting their ducks in a row, so where does that leave Netflix where the margins are relatively small and it lacks proprietary content or distribution?………..
Yours kindly,
Shakir Razak
The biggest issue, is if everyone is moving to streaming video, how can you charge DVD prices?
Consumers won’t pay that much for streaming video, probably only above the convenience time to search out pirated movies. And there’s nothing that Hollywood is making that is “must have” nor are consumers exactly floating in cash.
This means margins are going to shrink for EVERYONE. DVD sales kept Hollywood’s broken business model (too much cost, too little revenue from movies produced as opposed to libraries) for years, pushing back the reckoning. Well, now its here.
Vudu may fail. Flop big time. But streaming video is the wave of the future. And it’s not going to command the premium that Hollywood bet Blu-Ray would, or even DVD revenue.
I hope this is not the beginning of the end for the actual “disc” – the cost of packaging & shipping for the seller will be a thing of the past. They’ve been trying to do this for a while, but now that “Big Wally’s” in the mix – it’s game over. Remember when Wally decided to sell only “BlueRay” disc, and drop the “HD” disc – the next week, HD raised the white flag. I actually like having a a DVD Box with Cover Art on it – hope this doesn’t drive the price up for an actual disc.
bye bye DVDs
This means margins are going to shrink for EVERYONE. DVD sales kept Hollywood’s broken business model (too much cost, too little revenue from movies produced as opposed to libraries) for years, pushing back the reckoning. Well, now its here.
I purchased the “IRON MAN 3″ and the insert inside doesn’t give the correct info to register and redeem the offer. I need to know how does one register and redeem what’s offered?