Mike Fleming

402_a411727f91e63a65aeef3caa839dfdefEXCLUSIVE: Who says blogging is a dead-end existence?

Columbia Pictures has made a deal to develop The Pioneer Woman, a romantic comedy that’s being shaped as a potential star vehicle for Reese Witherspoon. The studio has acquired rights to thepioneerwoman.com, a blog by Ree Drummond that details how a detour on a trip from L.A. to Chicago led her to Oklahoma. There, she met the cowboy of her dreams and transformed from spoiled city girl to domestic ranch wife.

Laura Ziskin and Pam Williams will produce. Drummond wrote a bestselling cookbook, and has turned her homespun tales into Black Heels to Tractor Wheels, a book that will be published by William Morrow next Valentine’s Day. That’s part of the rights package.

Drummond has a large following for a blog she writes from the cattle ranch that covers everything from cooking to tips on home schooling. The film will explore the fantasy of trading big city living for a wholesome simpler life. Rights to the book are part of the deal brokered by UTA and LJK Literary Management.