That was the message for budding screenwriters at today’s London Book Fair seminar on writing for Hollywood. Andy Briggs, a British screenwriter who’s worked for Paramount and is currently rebooting the Tarzan and King Kong franchises, said US agents he’d spoken to during his most recent trip to Los Angeles advised him to avoid drama. These days drama is seen as being the purview of television, which does it so much better than movies, he said.
Rob Kraitt, an agent at venerable London literary agency AP Watt, said that it’s become much harder for British agents to sell books as movies to the studios. AP Watt — whose clients include Jon Ronson (The Men Who Stared at Goats), Lyn Barber (An Education) and Giles Foden (The Last King of Scotland) — works with CAA and Rabineau Wachter Sanford Gillett in Los Angeles putting projects together.
The more you can do to help the sale, the better, added Briggs, who pointed out that screenwriters are converting unsold screenplays such as 30 Days of Night into graphic novels. You must do anything you can to help executives see the finished movie, he stressed.
Kraitt added, “What’s changed over the past few years is that studios are looking for sure-fire hits, properties which already have an audience built in.”
What this means is that nobody’s interested in anything that is not high concept. And it’s not just Hollywood that is being cautious. European financiers are only looking for high-concept movies too. “In Europe it may not be high budget, but it’s still high concept,” said Briggs, who recently worked on Forever Man with Stan Lee for The Robert Evans Company. Questioned as to what he meant by “high concept” – the term is not as familiar over here as it is in the States – Briggs grinned and said, “Whorishly commercial.”
Briggs, who is working with the estate of original King Kong director Merian C Cooper on prequel Kong: King of Skull Island, said it seems as if sometimes the industry is putting up its own barriers to success. Take sales agents’ insistence that they will only put money into your film providing a certain actor is attached, for example. Both panellists argued these lists of who’s bankable or not have become a fetish. “There are only two British male stars who are bankable,” said Kraitt. “And they are Clive Owen and Daniel Craig.”







If you write something great, people will want it, no matter what genre. It just needs to find the right home. High Concept means “big idea.” Yes, that might be whorishly commercial, but it could be an IRON MAN.
Totally agree…truly great screenplays are rare.
I think what he meant to say is that James Bond is bankable, and he’s the only reason anyone has even heard of Owen or Craig. On their own, they can’t draw flies.
Owen turned down the famous role in order to focus on making movies no one would ever see. Craig accepted the famous role and now uses it as an excuse to make movies no one will ever see. (The fact that he recently attached himself to a cgi-fest like Cowboys And Aliens suggests he was well aware the writing was on the wall for Bond 23.)
@ Kevin,
Just because they chose to make focus on more indie or “personal” projects instead of Hollywood-backed tentpoles doesn’t mean they weren’t decent or better movies — in fact, odds are many of them were at least a smidge more worth watching than what the mainstream was wanting them to sign on the dotted line for.
It has nothing to do with whether or not they were “better movies”- which is entirely subjective anyway. I was merely pointing out that they can’t open a film on their own, which would make them anything but “bankable”.
But since you mentioned it, it’s hardly all been personal projects. Craig couldn’t sell a tentpole fantasy flick (The Golden Compass) during the holidays. Not even when it reunited him with Vesper Lynd and was the only new release within a two week span in December.
Fresh off Casino Royale, he also couldn’t open a sci-fi flick (The Invasion) during the summer- a time when just about anything can enjoy at least a $15 million opening weekend.
Of course, Defiance was a far more personal project for him- so much so that he did an extensive promotional tour in support of it. Didn’t help.
Sorry, why would any American refer to any Englishman for business advice? The examples of AP Watt’s star clients tells you everything you need to know. The LBF is a waste of time because the English are so bloody horrible at the book business: way too many books-per-editor amounts to no editing, no development, no guidance, and a sea of crap books with ugly covers. I would argue that a trip to SXSW or Iowa to scout talent is 2x as valuable a use of ones time as a trip to London. When an agent calls you with a book out of England that has a ‘great’ idea, you can count on the fact that you will be horribly disappointed by the execution.
The “whorishly commercial” punchline is comedy for fools. The reality is that this IS a business, NOT an art experiment. The disdain for work that pleases its readers, generates enthusiasm and sales, while shaping culture… tells you everything you need to know about the UK publishing business.
[Spits three times, walks away]
I, for one, do not want to see any more reboots, remakes, franchises, or 3D films. I would like to see more great stories with great characters and excellent writing, directing and acting.
This piece makes “Hollywood agents” sound pretty stupid. I’m glad they think they know what people want. Most people I talk to are nothing but sick of the rubbish being churned out right now and that includes movies like Clash of the Titans, Transformers, Twilight etc. It might be making money now but I don’t think it will be long before there is a “meh… another remake/franchise? Pass” backlash.
Actually, Liam Neeson is far more bankable right now than Clive Owen – who, really, can’t get arrested. Craig still means a lot – and I personally think he’s worth it. Christian Bale gets it done. On a lower budget, so does Colin Farrell.
They said that ten years ago.
But look at what gets nominated for the Oscars and Golden Globes
Not Scary Movie v
Not Batman or Iron Man.
Not even a Star Trek.
Drama is alive in film from an Education to In Bruges etc
Agents lie.
I do have to agree with the “agents” on this one. If I want a good drama I’ll just turn on HBO/Showtime/USA/etc.
I, like most people today, go to the movies to be entertained. The days of high quality dramas in the movies have long since passed. We’re never going to get movies like “Chinatown,” or “The Godfather” ever again. Why? Because modern authors never had to struggle; they never had to go without. They have no angst to draw from. Life itself (in the Western world) has become safe and sanitary.
>>>“What’s changed over the past few years is that studios are looking for sure-fire hits, properties which already have an audience built in.”
Translation: “See, we people who hold the money are really brainless, talentless, parasitic fucks who lucked into these positions of power and we don’t want you fucking weirdos who actually *create* things causing troubling and fucking up our sinecures.”
Harry Cohn and Louis B. Mayer and Sam Goldwyn had guts. What do these pussies running things have? Only money.
Drama is not dead. Thinly disguised propaganda is dead. Dysfunctional family tales are dead. Aiming for ‘global’ is dead. Rehashes are dead. Depressing is dead.
Story – good, involving story with interesting characters, humor is in, hope is in.
so much bullshit
Clive Owen is not bankable
King Kong was declared public domain by a court in Nintendo V Universal Pictures
30 Days of Night was a comic book that ripped off an old Tales from the Crypt Episode
and on and on
You all are so bitchy. I love it!
comedy and drama are the same thing.
CLIVE OWEN NEEDS AN ENGLISH AGENT!
This thread started with the question of ‘what is high concept?’ It’s very simple..it means a story that can be encapsulated briefly in a sentence, or as we ‘insiders’ (not) call it, a logline. For example, “When her boyfriend dumps her, a seemingly shallow Beverly Hills ‘brat’ follows him to Harvard Law School, helps win a big case, and finds a new man.” Guess which movie? Or, “When his daughter is kidnapped while on vacation in Paris, an ex-CIA operative uses all of his skills to rescue her” It so happens that many times these easily described stories are commercially successful because audiences can quickly grasp what story is being told when they enter the theater. It doesn’t mean the filmmakers have sold out,somehow, which is what ‘whorishly commercial’ implies.As to the bigger issue–is drama dead–more accurately, it’s ORIGINAL drama that, if not dead, is on life support at the studios. There are exceptions..If it’s based on a book, esp a best-seller; crime dramas like Shutter Island have been successful. But for the most part, dramas are the purview of independent financiers, now. Studios are not in the business of making many purely original scripts in ANY genre,unless they’re–here we go–high concept.
Thank you, Ronnie B.
Hope non-industry people pay particular attention to Ronnie B’s comment – it’s on the money. (ha)
Obviously a subject of great interest, but the more I read, the more I’m convinced nobody has a firm grasp of the situation – including agents and studios. Me either.
Well done to the 30 Days writers, rebuffed by H’wood, they work hard to find a different way in. Budget $32 mil, gross less than 60 worldwide. I’m outside the system, but I sense that with added costs this means H’wood was right the first time around, not the second. The Reader was also budgeted at $32 mil, grossed nearly 90 worldwide. And that’s a proper intellectual drama – not an easy sell, even with Kate Winslet.
Drama isn’t dead, it’s just been lame lately. Navel-gazing indie stuff tainting the waters. (Rachel Getting Married – I’m a liberal, but that east coast ennui-fest was so far up it’s own ass I felt palpable relief when I cut my losses 40 minutes in.) Woody Allen’s incessant whining. Out of Africa might not fare as well these days, which is a bummer. But a lot of the pics receiving mainstream releases also sound boring – Amelia, Rendition, Lakeview Terrace, Fair Game (potentially), etc. Just because a star sees a meaty role, doesn’t mean you should give them $30 mil to try and bore the shit out of everybody. But if something inventive like Miller’s Crossing comes across your desk, jump on it. Find a good script, use it to attach talent, budget it reasonably and market it decently. Good drama is possible, it’s just as much a crap shoot as any other genre. Bet on quality and manage your risk.
As for the current trend towards built-in audiences, I hope more of them tank hard: Speed Racer, The Spirit, Whiteout, The Cat in the Hat, Aeon Flux, The Avengers, et al. My guess is the Tarzan project joins this list. But it’s easy to see why H’wood gambles on them: Iron Man and Pirates-level ticket sales and merchandizing. Bigger risks, bigger rewards. Win some lose some. If there happens to be some quality in the script, we should consider it value-added and say thank you.
It’s depressing that so much of what’s coming out is derivative instead of creative. And that the machine seems to want it that way for now.
(Dammit. Just imdb’d Miller’s Crossing, Wonder Boys, Beautiful Girls… Not really money-makers, it turns out. Hope H’wood-types continue to make decent movies like these once in a while – Maybe out of the goodness of their hearts?!)
These sort of headlines are a godsend for true drama writers. Encourage the trend-following hacks to only shoot for pre-existing, public domain properties, please.
That way a good drama will suddenly stand out as that “something different” that Hollywood never knows it wants until it lands on an A-list actor’s desk.
Agree 100%! No more spec dramas, please! They’re dead, dead, dead. And I’m not talking undead, but really dead. Just ask this guy in London with mad frequent flier miles.
OK, I have worked in film sales for a long time, and the one rule we have always had is never to say drama. There is always another genre to use, but even to say dramatic thriller, the buyers know. They won’t buy it. They will pick over it. From a marketing point of view drama is not a genre.
That being said, the distributors (and we) will be surprised by the unpredictable success of a good drama, which will have its own legs. And so good film making will win out. ok, probably not, and that is the problem for film.
But it is nothing new. Drama has never been marketable, so this article is only articulating the historical disconnect between audience and investment.
The only solution is distribution, to reinvigorate the arthouse scene that does not rely on wide releases. The commerciality of those screens has waned due to property prices and the prevalence of taste towards the mainstream norm. This will continue as the opinion setting media becomes more and more concentrated. Now, drama (or should I say art house or independent) has no way to find it’s audience, which means financing has nothing on which to depend.
International territories only want cheap talent. Domestic wants the same. Only blue chip arthouse directors get financed, and I think their prospects are numbered, as screens world wide are dominated by marketing products.
the solution: move to the norm. Don’t write drama. Or at least, hide it in an inane thriller. At least you will eat.
Intersting stories about interesting characters played by interesting actors, with great execution, will ALWAYS find a mass audience, drama or otherwise. If studios won’t bankroll drama then it’s already dead.
@ Neil Brimelow: on your assertion that we’ll never have another “Godfather”…just remember that Mario Puzo was once a Marvel comicbooks writer. ‘Nuff said, and Exceslsior!
A major drawback towards financing a drama is that Hollywood has only one strategy of finance: stick an expensive star in it and it’ll do fine. Which was a guarantee with Robert Downey Jr. in The Soloist oh wait no it wasn’t. Tinseltown generally has no idea of how to cater the marketing of an individual film and cannot accept the concept (let alone the execution) of playing the field rather than going as big as possible. Even a star studded drama, pre-Oscar buzz, has a marketing budget equalling half-to-all its production cost. Hollywood should realize that when someone sees a TV spot once or a thousand times, if that viewer chooses nay the first time then the other 999 times won’t change a thing. And don’t get me started about wasted TV spots airing in Podunkville, advertising a movie that only plays in limited (urban) theaters.
Studios had a tier system when it came to financing, but using today’s economy as an excuse, it has by-and-large excised the $20-80M budgeted scheme. Nowadays, it’s either indie or tentpole, and if you’re not a presold “little movie that could” festival darling, then your indie will suffer. A real shame, considering that Universal’s best recoups were in that mid-range scheme, yet is considered the minor of the majors. It’s as if Hollywood decided to do everything wrong just for kicks and still marginally succeeds despite itself… like a redundant crotchshot that serves no lesson.
Lastly, where is this abundance of great screenwriters devoted to dramatic fare? Do they even know how to write that way without the slavish devotion to Syd Field? The true beacons are few and far between and can only write so much, thus strengthening the cliche of Sturgeon’s Overrated Law.
I don’t get it, folks. The best TV in the least 10+ years overall has been hit drama shows. Ah, ER? Shows like the Sheild which helped give FX its identity and brand, AMC’s Breaking Bad and Madman. Six Feet Under, Big Love, True Blood, JJ’s Abrams mutliple franchises. Even HEROES which might have slipped over the years is still one of the hottest shows in Europe and Asia and has a strong cast that has exploded careers of many of its cast members. Glee (call it a comedy, but it’s a one-hour format). Dare I remind people of The iconic SOPRANOS we bleed passionately for every Sunday night and cried when it ended in a family dinner in Jersey forever without anyone getting whacked. Grey’s, Desperate Housewives, Dexter, maybe some of have smartly morphed into the one-hour dramedies more than straight up drama, but Dick Wolf and his never ending L&O franchie$$$$ — come one people… And just when people thought Jerry Bruckheimer had more money than God as a producer; along comes his little franchise (thanks to creator AZ), CSI: MULITIPLE CITIES… Am I missing something? Comedy packages are worth more to agencies than dramas, and if they hit the jackpot like TWO AND A HALF MEN or HOW I MET YOUR MOTHER, 30 ROCK or FAMILY GUY or the looming new smash MODERN FAMILY the armored trucks of cash roll up to the studios with fees of green cash banging itself back into the agencies. So, yes, comedies are great, but if you look at the best shows CREATIVELY and where talent roars and writing sings most, it’s drama folks.
what i find amusing about this thread is that all of the “normal” commenters are saying that a well-written story w/ engaging characters will always find an audience, irrespective of genre; the “insiders,” on the other hand, are all saying “fuck drama, give me explosionz and toy tie-ins.”
and “the insiders” wonder why they’re considered out of touch.
Some of the blame lies on writers; no one seems to really deeply care about the material or the message or the real stuff no matter what that might mean, but writers mostly care how to sell stuff the talentless asked to be created.
In the same vain writers study “How to…” books from the people that have never written a single great script.
As a movie-bug since the 60s,I rarely go to the movies anymore nor do I hardly buy DVDs either. NO.1 to expensive(like my popcorn)NO.2 T&A with explosions,Its borring now even with the younger viewers.Im craving movies(my prefrance) thats got history to it without it being Hollywood up! Things that truly can happen(in true life)are far more interesting & exciting & scary than what I see on the silver screen today.I go to the movies to escape & be intertained by watching lives to show me”Wow,I dont have it so bad!” Clint escaping from Alcatraz, what a trip or Burt in Deliverance,exciting & scary! If the industry could bring them back with todays technology without over doing it,I would gladly stand in a ticket line with anticapation every Friday or Saturday night with my wife and friends. P.S. Leave out the Politics,I dont care if your liberal or not!
What about colin firth?
If it came out of Hollywood the “Kings Speech” would never have
been made!Two men talking?
As a yank I have always :gone British,for drama ever since as a teenager I saw Rita Tushingham in “A taste of honey” and thought
“wow they put someone that looks like this in a movie? and “Georgy
Girl”came out then also.No one respects drama like the U.K.
Just look at the 2 stars of Thelma and Louise,If Hollywood remade
the” Hunchback” george clooney would probably star