Nellie Andreeva

Alloy Entertainment has beefed up its West Coast office, tapping NBC comedy  executive girolamo_ginaGina Girolamo as SVP television. Alloy’s long-time West Coast head Bob Levy  has been named EVP, film. Additional promotions and hires include Andrew Wang as VP television and Polly Auritt as director development, Film.  Wang will report to Girolamo out of the new Warner Bros lot office; Auritt will report to Levy and be based at Alloy’s Wilshire Blvd. office.

“As Alloy’s filmed entertainment grows exponentially every year, it’s a necessity for us to have two separate film and television development teams focused on their specific areas,” Alloy’s CEO Leslie Morgenstein said.

Alloy, which has a first look television deal at Warner Bros. Television, is behind such series as Gossip Girl, Vampire Diaries and the upcoming Pretty Little Liars and Huge. On the film side, the company is developing Au Pairs with Flower Films and Warner Bros.

Girolamo spent 10 years at NBC, most recently as VP comedy for the network and the studio. During her tenure there, she developed 30 Rock and My Name Is Earl.

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