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Photos: James Gandolfini, 1961-2013
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Here is Ben Silverman’s recent keynote speech at the MIPTV market in Cannes. I’ve watched this video 3 times now and still have no idea what he’s talking about: “Hyper-globalisation is a comment on every moment but clearly adapted in localisation”? “Full circle is where culture really can manifest”? “How do you scale bespoke”?
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Look! The Emperor isn’t wearing any clothes.
The speech might actually have been written for another Silverman: Sarah.
And it adds fuel to the theory that Ryan’s turn as an executive in New York in the 4th season of The Office was based on Silverman, who had been involved with the show before getting his job at NBC. Devin Banks from 30 Rock is actually a certified (by Tina Fey) Silverman doppelgänger
“Amazingly, executives filing out of the hall were hailing Silverman as a visionary.” – Yeah executives, it says it all. Ben’s speech is a 8 minute account of hot air. Then again, he is up there, and I’m done here. Some smart guys (Barry Diller) gave Electus a cool 125 Million Dollars for the, er hot air stuff, Ben’s talking about. AMAZING world we live in, the hot air guys always show up from somewhere….
my girlfriend thinks I sound like this in the moments before I fall asleep on ambien.
In a Pakistani/Indian way, he’s trying to say he sells advertising.
How do you not understand? Duh! He’s clearly getting to the end of his amphetamine high, right as the phenobarbital is kicking in.
This definitely sounds like someone who doesn’t have a clue what his company’s business model is.
My 3 year old loves watching Yo Gabba Gabba on my phone. Which I buy on DVDs and then rip. I don’t really see the advertising model there. I’m sorry, I see a heterogeneous trans-device media environment where leveraging IP across delivery platforms allows maximum cross-media exposure.
Does that mean “soon we can watch all of our stuff on all of our devices?” (I think the rest of America wouldn’t think we ‘media types’ are quite as full if shit as they presently believe us to be if they thought we care about clarifying our ideas for them (and one another) instead of confusing them (and one another) with needlessly hypotactic discourse. (I do it, too…)
Ostensibly that’s the forward promise of the cloud. You’ll buy a thing, where thing is a license to view something, or a subscription to a service, and the cloud will serve you the thing’s content to any device which has your credentials. It’s a long way out but you can see Apple pushing to get there first.
This is exactly why the term “WTF” was created!
This guy deserves a 2010 Douchus Maximum award. What a windbag with nothing to say.
i never thought tom friedman would sound so normal!
Wow, Jeff Zucker hired this guy. Another great move by Jeff Zucker. General Electric must be so proud of Jeff’s ability to pick a winner.
Sorry, I didn’t see this I was too busy applying my Electus model onto my linear paradigm. Or was I doing blow with Ryan in Napa. I get confused.
I feel disintermediated from his comments.
On the contrary, you people OBVIOUSLY lack the vast and incalculably superior intellect that Mr. Silverboy has demonstrated in this stunning display of industry understanding. He is truly in a league of his own. We should all be so lucky to have the privilege of hearing him speak. It’s too bad so many of you have missed that.
Signed,
F.L. Abbergasted
This doesn’t surprise anyone here at NBC. We’re surprised he showed up on time… or did he?
P.S. His eyebrows scare me.
‘How many Frenchmen can’t be wrong?’ – Groucho Marx
See, if you interpret Ben’s speech as a comedy skit, it makes perfect sense.
This is what networks called a Genius for all those years? What a jack ass. This is what a low IQ with a prep school education looks like. I also love…” Ipad is ultimate smart phone”… just without a phone!
Love reference to Steve Ross’s music model… which is now outdated and extinct!
Is there a stock I can short on this company?
“How do you scale bespoke”?
= How to create a custom-made product where one size fits all?
Well, duh, you can’t. It’s been the wet dick dream of marketing consultants since the invention of marketing consultants.
Mr. Silvermann must be rather well acquainted with what we at university called the MS Word Pretentious Button (you can find it under Extras -> Settings -> Eloquent Retard Speak).
Let me translate the speech for you.
“Okay… here’s what. Shit’s in motion, dudes. Got no idea where the shit’s moving towards, but it’s clearly in motion, and we are talking to folks about how to weasel our way into that shit, and I mean, everywhere. You seen the iPad, dudes? I totally fucked one between my satin sheets last night, and it was like that Billy Idol song, it cried, more more more… and that’s totally what we are gonna do here. Like, know what my company does? We buy ideas from poor people/poor markets, you ever noticed how fucking cheap shit from South America is? Like, I ain’t talking about the shit we all put in our noses, no, I’m talking about shit like Ugly Betty. You all know that, right? That’s right, dudes, we gonna go around the world, snap up concepts, put them through our development, and by that, I mean we are gonna get some good looking people to star in our shit, we gonna Michael Bay it, bitches, then we gonna pre-sell it to morons like you, tell you to put some of your money upfront, get it out there, like, all the iPad all the time, you see little episodes, big episodes, you see product placement, and then you see that I have all your money, and you have nothing, because nobody wtches that shit, but that’s okay. Because I’m gonna go skiing, and by that, I mean right now, here, in Cannes, thanks and goodnight.”
He’s the Sarah Palin of television.
With great respect, Tim, I think you missed it on this one, as did those who piled-on in this comment section. Ben’s speech was interesting and spot-on as to the challenges facing those who provide home entertainment, whether that be movies or television programming. The competition for attention span at home (brought on by new media) is the key reason for the decline of home video viewing of movies, and it has undermined scripted TV programming and advertising on broadcast TV. Ben’s vision of combining creative output with new means of advertising and reaching the consumer in the Digital Age is worthy of note. The guy’s no dummy, as his credits and bank account attest. Pioneers have arrows in their backs, and yet, Ben is still standing. I won’t bet against him. The speech is worth a good listen, even if he doesn’t speak as well as Obama.
Blahhhh blahhhh blahhhh blahhhh blah blahhhh blahhhh blah blahhhh. Thanks for the 15,000 word version of “We make content for the net with integrated advertising”.
If understand him correctly, he said “make good shows”. What a genius that kid is!
Wow, I am speechless. I have no idea what he is talking about. It’s like an SNL skit or something. He literally is saying words on top of words in a complete spiral of nothingness. This guy is such a tool it is laughable. Thanks for posting Nikki, I really needed a lift!
Does he know what “bespoke” means…? And with $125 million from Diller, couldn’t he hire a speech writer or else get some media training. Egad!
Seriously, ANYONE who is thinking of hiring Ben or investing a dime in his company MUST watch this video first. It is your duty to watch this before getting in business with this douchebag. If you have a choice to watch this video and choose not and then decide to go in business with him, well then, you are FUCKED!