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2ND UPDATE, SUNDAY 11:15 AM: 20th Century Fox Home Entertainment today announced 
that James Cameron’s AVATAR 2D flew off shelves to become the fastest-selling Blu-ray of all time after just four days in U.S, and Canadian stores. Excluding rental sales, it sold 2.7 million Blu-ray units in North America, shredding Warner Bros’ The Dark Knight‘s Blu-ray sales record of 2.5 million units total. That means Avatar 2D in 4 days beat what Dark Knight did over 1 1/2 years. Retail sales of both AVATAR 2D’s Blu-ray and DVD discs have exceeded 6.7 million units since its launch last Thursday, on pace to be the best-elling title in recent history.
UPDATED SATURDAY 4:55 PM: 20th Century Fox is saying that its First Day total AVATAR 2D U.S. and Canada sales of DVD and Blu-ray units were 3.2 million on Thursday. That breaks down to DVD 2M and Blu-ray 1.2M without rental sales. This easily beats the previous record set by The Dark Knight of 2.7 million (breaking down to DVD 2.1M, Blu-ray 600K). True, Summit Entertainment’s Twilight sequel New Moon sold 4 million units, but that figure is for First 2-Day sales. Avatar 2D‘s 2nd day numbers for Friday were close to 2 million, or a First 2-Day number of 5.2 million units. 20th Century Fox Home Entertainment flack James Finn is claiming to me Avatar 2D is now the #1 launch on both formats in the United States, France, and Germany. (Avatar 2D doesn’t street in the UK until Monday. France had the biggest First Day sales on DVD and Blu-ray ever with 400,000 units sold. Nearly 1/3 were Blu-ray.)
“Grocery and drug stores sold more Avatar [2D] in one day than they sold of The Dark Knight during its entire life on shelves,” Finn emails. “This shows that the audience for the home entertainment release far out weighs the fan boy base. It’s a cultural phenomenon…again. Employees and customers alike are dressing up as Na’vis in stores around the country, and this is a home entertainment release like no other.”
Finn also claims, “My sources are telling me that Best Buy has sold twice as many Blu-ray players as they normally do since the biggest movie of all time landed in stores. Mass merchants are estimating that Avatar Blu-ray sales are north of 50%, a remarkable percentage for the format and for the home entertainment category. I’ll have more of a read tomorrow morning, but Avatar [2D] is on track to do for Blu-ray what it did for 3D in theaters.”
This Avatar 2D unit is no-frills. A ”special edition” Avatar 2D comes out later in 2010, and the 3D edition in 2011.
Editor-in-Chief Nikki Finke - tip her here.
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Customers are dressing up like Na’vi? To go to a store to buy a movie? Seriously people, get a fucking life.
A really hater… judgmental much?
Speaking of getting a life………….it would seem you need to get a life!!
Actually, she looks like she’s BEHIND the counter. Makes more sense.
oh yea and people dressing up as star wars or star trek characters is considered normal and dressing up as a nav’i isnt… hell when that box office bomb dragonball i saw someone enter the theatre dressed up as one of the characters as i was leaving with my brother
Wow, how much more cocky could that guy get…
Sounds a bit like the craft service guy talking about his Best Picture Oscar to me.
Just like when it came out in the theaters, it’s not the fact that it beats it’s competition that surprises… maybe that was expected all along after all (it is james cameron) but what is surprising is by how much it beats its competition. 2.7 billion and now this.. I would like to know when you add everything up, just how profitable this movie will end up being.
Not to mention the blu-ray and dvd versions that come out in the future with never before seen content and documentaries and behind the scenes etc.
at the hmv where i live everyone who went there seemd to buy a copy.. infact only 1 person went there that didnt buy a copy
In addition to the box office and DVD sales you would also include rentals and merchandise. I am guessing rentals were high, but I dont know how much merchandise was sold. I am guessing a lot.
No matter, The Dark Knight was the superior movie. So no big deal with Avaturd breaking these records
Why? Simply put, TDK was more human than the silly blue smurf
Sour grapes!
You must be a fan of Avaturd. No wonder….
While I agree 100% that The Dark Knight was a much MUCH better movie, I think Avatar was an ok film, even if it vastly overrated by most people. I won’t be buying it, just because I think it has no repeat viewing value, ala The Blind Side.
How can a BATMAN movie be any good without Robin and his toolbelt?
Hey! you leave smurfen alone, they exist way longer than na’vi and they are also way cooler!
I just don’t get why people think this movie is so good. Is it peer pressure? I mean, let’s just say ‘Avatar’ was the best film of 2009. Still, why is it THIS popular? I’ve never believed a person can sell his or her soul for success, but James Cameron has me wondering…
People think this is a good movie because its an original franchise concept paired with a totally new filmmaking style that brings you to a world you can sink your teeth into. The last time we had a movie that did that was probably the Matrix. And yes the movie is hokey, but its well conceived escapism pure and simple. It is definitely not the best scifi film of the year, that would go to Moon or District 9, but it is a lot more digestible than those stories. Also, its a totally new franchise. Its not from a comic or a TV show, its completely new and that generates a lot of consumer passion we haven’t seen in a while.
People fail to understand the power of The Myth. Avatar is classic Myth structure. Anyone who still doesn’t understand Avatar’s success has been blinded by their own prejudices. This is a classic story that will still be cherished 100 years from now.
Perhaps it’s time to stop complaining about all those “inflated 3D ticket sales prices” and acknowledge that Avatar has tapped into something people really want. Just because you don’t understand it, doesn’t make it crap.
Bob, I enjoyed Avatar and I too am surprised by its success, but to claim that Cameron sold his soul for success is crazy. It took 10+ years to develop the technology to make this movie possible. Avatar’s Oscar for cinematography was justified, because this movie is visually stunning. I think that possibly one of the selling points may be that he refused to compromise (if you believe the HW hype).
i highly doubt anyone dressed up as a navi to buy the dvd or blu ray at a retail store. would they then go home and watch the movie in their home still dressed up?
Maybe this will prove to the studios that it’s not the DVD market that’s dead. It’s just that most of the content they’ve been putting out was made with the trailer in mind, rather than the final product. Make a movie audiences actually want to see more than once and they’ll buy it on DVD.
The DVD market is sort of dead. Avatar was a spectacular visual experience. Hence people are rushing out to buy it on DVD and Blu-Ray. But most of the other movies are not so lucky. A few years back you could have counted on dvd sales to make up for a medium budget movie’s poor performance at the box office. Not anymore.
And Blu Ray is only a small shot in the arm. Again only big budget movies with spectacular visuals will benefit.
The movie won’t be that profitable. Because, as News Corp noted, they sold the theatrical revenue rights (all of the foreign, and I believe, some of the domestic IIRC) to those who co-financed the movie. Costing around $500 million, it was too expensive for Fox to produce with its own money.
Grocery and Drug Store sales. What does that tell you? That home entertainment is a commodity like frozen pizzas and shaving cream. I don’t see how Fox extracts a premium price like the theatrical 3-D selling Avatar in the grocery aisle.
I agree that getting beyond the fanboy base is critical to being a mass-market success, but lets get real. The other part is being a true mass market phenomena, relatively cheap to produce because the margins are thin. Recall they’re sold in supermarkets and drug stores. One frozen orange juice is as good as another.
Notice btw that two years on, we still see something like a 2-1 margin on DVD vs. Blu-Ray. Clearly the recession has blown a big hole into hoping that Blu-Ray would “fix” Hollywood’s margin problem.
After being so ridiculously wrong on every single point on a movie – and on the record for all to see – any sane, self-respecting person would be hiding in a closet or would have committed suicide by now. But you keep talking, making your delusional points and digging your hole. Why on earth do you think you have ANY credibility on this board? Why do you think you have anything interesting to say to anybody? Why don’t you just go away?
You are literally the dumbest person who comments on this site. I am stunned that Nikki continues to allow your inane drivel to be published. Fox did not sell off the international theatrical revenue. Do you even know what that means?
Because I know what I’m talking about.
From the article: “For News Corp, we estimate that Avatar will bring in $1.5 billion of box office net revenue, $500 million of DVD revenue and combined box office plus DVD profits of about $500 million.
$1.5 billion of Avatar Box Office Revenue for News Corp
We estimate that Avatar will take in about $2.5 billion in gross box office revenue by the time it stops running in movie theaters. The average film studio share of box office revenue is 60%, meaning that News Corp will earn close to $1.5 billion in net revenues from Avatar.
$416 million in Avatar Box Office Profits for News Corp
The total production and marketing costs for Avatar were about $460 million implying slightly more than $1 billion in profits for the film. However, a group of private equity investors helped finance the film for a 60% stake, which implies that News Corp is entitled to 40% of the profits (or about $416 million) from Avatar movie ticket sales.
$500 million in Revenue and $100 million in Profit from DVD sales
In addition to the box office, we expect that 20 million DVDs of Avatar will be sold worldwide, generating revenue of roughly $500 million. With a 50% margin on DVD sales and a 40% share of profits for News Corp, we estimate that the company could earn a profit of about $100 million from Avatar’s DVD sales.”
——————
News Corp is a heavily traded public company. Why hasn’t the stock risen like gangbusters if AVATAR is minting money?
Sure the film will make money. But when all is said and done, probably not as much as people think. News Corp is trending up, but nothing earth shattering. Financial investors (serious money people) find the movie profitable, but not a game-changer. AND the profit is expected on DVD sales which may or may not materialize.
DVD promotion is probably going to push the costs of the film to the $500 million mark. NO studio has the cash to finance a movie like that on its own. NONE. Which means revenue sharing which means significant decrease in profits.
In fact, you can see AVATAR’s relative profitability by the fact that no studio is rushing out a me-too copy. There’s no Blue-A-Tar, or what have you. No Dances with Smurfs. Fox has not even signed off an a sequel, with production, which could be done with a Cameron crony, if he did not want to do it.
AVATAR is not a game changer. It cost a ton, which meant lots of private equity co-financing. Which means big Wall Street funds haggling over every bit of revenue, no “screw the co-financer” like with a bunch of Dentists financing a smaller movie. It took years to make, and was very risky.
Moreover, AVATAR and other higher margin DVD/Blu-Ray face a huge risk: VAT Taxes. Suppose Obama gets his wish and we have a VAT Tax (around 25% average in the EU). On TOP of local sales taxes, and the like? AVATAR sells on Blu-Ray on Amazon for about $20. A VAT Tax plus local CA Sales Tax can push that up to around $26-27 or so, based on 25% VAT and around 8.5% CA sales tax.
That’s far less sales. Because the price went up quite a bit in a recession.
Versus, say, $1 Redbox rentals being around $1.34. Guess which consumers will do.
News Corp will probably net out of AVATAR when all is said and done around $500. By way of comparison, every year Fox News throws out about $1 billion in profits.
Why would you lie and claim this cost 500 million. Why even make that up? Everyone knows the production budget was 237 million. This was not even in the top 5 most expensive movies ever made, FAR from the most expensive…
Total production and marketing costs were close to 500M at least according to NY times
Actually, Fox reported that it costed $237 million, but come on, no way can a movie like that cost cheaper than Pirates 3 or Spider-Man 3. Wasn’t it leaked out that it did cost half a billion dollars by the studio anyway?
I’m still waiting for an explanation on the part where it’s still not profitable regardless of whether it cost $237M or $500M to make.
Either way it would still mean that it made anywhere between 5-10 times back what it cost the studio to make and/or market.
And that’s just from the theatrical release. The Blu-Ray and DVD sales units seem to well on their way to setting up their own money-minting joint for Fox so there’s still more dough coming to Fox.
I think once the movie moved past $2.5 Billion, the question of what it cost to make it, produce it and market it, become moot – especially seeing as it didn’t cost 1.2 Billion which is the minimum it would have had to be for it to be a failure at the box office.
… At least he’s admitting it’s profitable now.
Idiot.
Before I finished the first paragraph, I said to myself, “Whiskey!” Scrolled down and . . . ta da.
C’mon you won both director and picture Oscars, give it a rest.
Now you’re willing to admit that it is profitable. But, you claim “not very” because apparently you believe that it isn’t profitable is profit is shared by mutiple investors. News Corp is going to see at least 3 to 1 ROI and probably a lot more. Dune and the other financier are going to see at least the same. If you make a profit of four to six hundred million dollars on a product in the first couple years, and then get to enjoy a revenue stream for many years beyond, well I guess that the descriptions of “wildly” profitable and “Beyond any reasonable expectations” quoted in the very Bloomberg article which I believe you linked to put the lie to even that claim.
Maybe it’s time for you to admit that you’re completely wrong.
Beyond that, I have to ask what makes you think you have an informed opinion? Do you work on the business side of the business, or are you just a peanut gallery voyeur out in some distant land?
the more you write about this topic, the more convoluted your arguments get. probably because this movie continues to break records, which flies in the face of your initial claim that Avatar would be a bomb. Rather than admit you were wrong and move on, you continue to try and convince yourself and everyone else that Avatar is some type of failure. your biggest problem is you started from a rigid ideological place, and your little insulated world view can’t handle the fact that your average American didn’t see it as the liberal boogeyman you did– they just enjoyed being entertained.
Throw in the fact that Rupert Murdoch himself has made profits on this film, I’m sure it’s a little too much cognitive dissonance for you to handle. However no one here will ever take your box office “analysis” seriously because you are incapable of being objective.
People will disagree, but to me, AVATAR is the best movie I have ever seen. Until it came out, my all-time top three movies, in order, were– 2001: A Space Odyssey, Apocalypse Now and The Godfather.
Today I screened it (BluRay, 50″ plasma) for an actress friend who somehow managed to miss it in theaters. She was stunned speechless and was weeping at the end.
I caught it 15 times in theaters, 14 times in 3D. I’ve seen a lot of great films over the years, and at age 64, I’m no kid. Mr. Cameron has my thanks and respect. The Academy? LOL…they’re a bad joke.
Dude, have you done the math? you spent over 40 hours in the theater and over $200 dollars on this movie, let alone the time and money you spent on it at home. There’s more to do in LA than sit and watch Avatar over and over and over again, even at the age of 64. You probably dressed up as a Na’vi when you bought the dvd didn’t you?
The best movie you’ve ever seen? You’re entitled to your opinion but you have bad taste in movies my friend.
“Avatar [2D] is on track to do for Blu-ray what it did for 3D in theaters.”
You mean turn people off a few months later, when they realize it’s the same crap they’ve seen before in a different package?
steve: Probably. That’s the only way they can get turned on now.
College: Um, the DVD market is definitely dead. It’s actually been on a decline since last year. Viva La Netflix.
“Customers are dressing up like Na’vi? To go to a store to buy a movie? Seriously people, get a fucking life.”
They did the same thing for the first Star Wars movie. You may laugh but the movie did and is still doing thru DVD’s a whole lot better than some of Hollywood’s artsy fartsy movies.
The masses want to be entertained, escape from the real world when they go to into a theater. Much like when visitors go to Disneyland or Disney World…. Escapism
Sorry Avatards, but unless you’re a kid under ten years of age or going to something along the lines of a special screening at a theater or some sort of pre-release event at store before the disc goes on sale (or it’s Halloween), dressing up as a blue alien outfit to simply purchase a movie on disc at your local store IS pathetic.
And for the record, I loved the original Star Wars trilogy as well as most of Cameron’s work. Well, except this film. Lazy writing and directing from someone who should know better.
Doesn’t hurt that it’s selling for 12 bucks at Ralphs if you buy a coke, some popcorn, and gummy bears.
I have to admit, I really don’t get the appeal of this one. I can understand it having as much mass appeal as a Pirates of the Carribean or Transformers film, but not much beyond that.
Still, it’s always funny to see The Dark Knight lose a few more records. If only because fanboys get so upset when it happens.
It is very funny to see people freak over The Dark Knight not having it’s records anymore, who cares. While I much more of a fan of TDK than Avatar just because it’s a much better film, I actually kind of like it when the movies I love aren’t loved as much by the masses, mostly because I think the mindless masses are just total morons and wouldn’t know a good movie if it jumped up and bit them on the butt.
Hard to believe it was not profitable for Fox as it was reported that Murdock’s take from theatrical was $400 mill.
Yeah but Fox making $400 million on a movie that grossed $2.7 billion worldwide is minuscule. Assuming the average 50% cut studios make from the movie’s worldwide gross, it should have translated to $1.35 billion. But Fox must be kicking themselves for having included so many other investors who made up more than 60% of the movie’s cost. And who reaped a larger share of the profits.
The dress up line is just overzealous PR marketing garbage. If it happened in two places its a phenomenon…
As for people dismissing the movie as some sort of pandering commidity – LOL! There isn’t a soul in Hollywood that wouldn’t take their movie being so popular that even f’ing grocery stores can move it.
BluRay is a fantastic home format and this release is tailor made to demonstrate why. If the studios would stop thinking they can charge $30 for their latest high concept rom com consumers are more than ready to embrace high def since so many people have the sets now. Keep in mind that the Avatar Blu is heavily discounted at the moment. A $19.99 price that isn’t hard to find has a lot to do with it. Get the price point to a place that makes sense and Blu will be fine.
Yeah, Blu-Ray’s so great that they’re already forcing you to toss it for a 3-D player.
Uhm, yeah.
http://www.techspot.com/news/37373-bluray-3d-video-standard-finalized-product-launches-imminent.html
It’s been part of the Blu-Ray standard since December of 2009. The fact that 3D home theater is even happening this rapidly is being driven by the financial success of the recent crop of 3d films and by the fact that the Blu-Ray standard had a capacity roadmap significantly beyond HD-DVD.
For once, camera, fllm and consumer technology are pretty much in sync. Add to the proliferation of iPhone, iPad and lookalikes, it isn’t hard to imagine an insatiable appetite of the public for well crafted content, whether that means games, film, television or internet.
Who’s “forcing” you to buy a 3D player? You don’t have to watch in 3D if you don’t want to. Don’t be a troll.
3D in home is a nonstarter – and its lifespan in theatres is limited if the current trends continue apace. Pretending otherwise to prop up an argument against BD is silly.
honestly today, i bought a ps3 mainly for playing bluray. got it along with avatar.
After seeing “Avatar” in 3D (wearing the glasses that make everyone in the audience look like Swifty Lazar), I re-watched it on screener at an Academy member’s house. I had to pledge the soul of my firstborn and promise I’d kiss Glenn Beck if I broke the rules. Guess what: It works in 2D, folks. It’s a visit to a world that exists only on film, a savvy, well-wrought advancement of the motion picture medium. People are buying the disks to recapture the theatrical experience, and retail stores are using it as a loss leader to recapture the shopping experience. Why are people complaining? It isn’t like it stars Ashton Kutcher or anything.
Look, Avatar accomplished exactly what it set out to do. It got people out of their homes and into the theaters and I suspect a surprising percentage of them haven’t gone to the movies in years. What’s wrong with that?
Now Avatar will get people back in their homes with their new Blu-ray players, HDTV’s and future 3D players and TVs. What’s wrong with that?
I can’t knock success.
What new Blu-Ray players, what new HDTVs, and what new 3-D players and TVs?
Please tell me, where are ordinary people who work for a living going to get the money to pay for that? Where?
This seems like a sub-prime fantasy in 2005. That people with no credit or income will pay off $500K mortgages. I don’t see how income growth, job growth, and employment growth are going to cause a consumer splurge. Please show me where all the job growth and income growth are coming from (I’d seriously love that to happen).
Hollywood has been living a fantasy. That large-margin, high-budget films like AVATAR can support the entire, high-living lifestyle that lets even D-list celebrities have mansions. And supports a relatively high income job base for lower level writers, producers, crew, and so on. I’d LOVE that to be true. But it isn’t.
The 1990′s income bubble fueled monstrous DVD growth. Is that ever going to happen again? How? Look at AVATAR. When all is said and done, after the private equity folks get their cut, News gets around $500 or so, maybe less, maybe more, based on consumer spending on DVD/Blu-Ray and if they get screwed by overseas exhibitors and piracy.
How do you copy that? Lucas could not even (at the height of his talent and before people destroyed him by worshiping him as a god not a talented man) replicate Star Wars break-out success in later films.
If you have a Blu-Ray player, sure you’d be nuts not to buy AVATAR. It’s a great looking film. But it’s still only 2D. I don’t see this film making people rush out and buy all that expensive consumer electronics. Because they don’t have the money.
HATERS, FACE THE FACTS, AVATAR HAS KICKED EVERYONES ASS, END OF STORY!!!!!!!!!!!!!
Actually Gone with the Wind still kicks every other movie that has ever been or ever will be mades ass. Seriosuly, look it up, it’s insane the boxoffice that movie did
Why can’t you Avatar losers except the fact that Avatar is only the 14th biggest movies domestically. Behind such movies as Ben-Hur, The Empire Strikes Back, 101 Dalmatians, Snow White and the Seven Dwarfs, The Exorcist, Doctor Zhivago, Jaws, Titanic, The Ten Commandments, E.T., The Sound of Music, Star Wars, and Gone with the Wind. Yeah I can see how you missed those movies. Not!
And don’t give me that crap that adjusting for inflation is unfair because that is crap. That is the only fair way to compare movies from decades ago to movies of today. Also movies back then made more money from theaters than they do today, thus more profit than Avatar.
ZEALOTS, FACE THE FACTS, AVATAR ONLY KICKED EVERYONES ASS, CAUSE THEY CHARGED $20 TO SEE IT, END OF STORY!!!!!!!!!
If that’s the case, why is it doing so well on DVD?
Because those are the people who still think Avatar’s popular?
Wow not_impressed you just came up with the best foolproog financial strategy of all time. ALl one has to do to make a gazillion dollars is to raise the price of ones product. Since everyone will attend/Buy it anyways it is a sure thing. Genius!!!
nice one, Not Impressed!
i agree, it’s just a movie, it’s doing so well because people enjoyed it, everyone is different in case you guys didn’t realise, you don’t like it, you don’t like it but others will and it just so happens that millions of people world wide do aswell.
STOP complaining on Avatar forums or any news Avatar related, no one will give a shit
Avatar!!! The best
I got my copy!
I think a big part of Avatar’s success is that, unlike almost every other movie, there was nothing in it that would make you NOT see it. Every other movie has extreme violence or over-the-top scary special effects or sex or vulgarity or just an offensive concept. I have a 9 year old and 4 year old. I can’t conceive of taking my kids to the movies that other parents take them to, and I didn’t take them to Avatar either. But, I would have. I don’t think there’s anything in it they couldn’t see. The overall visual impact would probably be too scary for them, but not because any one scene is too scary. So, Hollywood, try making a movie that just doesn’t suck and isn’t offensive in some way and maybe you would have more success with more movies.
I HATE Dark Knight. The stupidest movie that I fell asleep on.
Avatar, shove it up Batman’s ass good. Thank god.
James Cameron can kick ass every one in HW. Shove it up to them.
You are the best ever. The DaVinci of cinema. Only second to Hitchcock, the master’s maters.
Batman has his rubbery cape shoved up his ass right now by the Na’vi’s tail.
Yeah.
So how do you feel about the fact that from every artistic standpoint, The Dark Knight is a much better movie than Avatar? Better/stronger, multi-dimensional characters, more plot twists than ANY movie in history. I mean plot twists that no one see coming.
- http://www.absolutefiction.com/2010/07/05/strong-characters-the-dark-knight/
- http://www.absolutefiction.com/2010/07/08/a-million-plot-twists-the-dark-knight/
No doubt about it – Blue Smurfs are big!
I am still just bewildered over the popularity of this movie. It was okay, but seriously I just do not understand the mania over it. I’m not a “hater”, like I said, it was okay but not the best movie I’ve ever watched – not of 2009 or of all-time.