Nellie Andreeva

UPDATES TOLDJA! Nancy Dubuc To Run Lifetime (And I Bet Retain History, Too)

NEW YORK, April 27, 2010 – Respected industry executive Nancy Dubuc has been NANCY DUBUC HEADSHOTappointed President and General Manager of Lifetime Networks. Dubuc will also continue her successful tenure as President and General Manager of History brands. The announcement was made today by Abbe Raven, President and CEO, AETN, to whom Dubuc will report. The appointment becomes effective May 1, 2010.

“Nancy is one of the most dynamic executives working in television. Her track record of success by focusing on a brand’s target audience and creating programming for them is extraordinary,” said Raven. “Nancy has great respect for the power of the Lifetime brand and I am confident she will lead the terrific team there to new heights.”

“I am incredibly honored to now lead the Lifetime team,” said Dubuc. “Lifetime and Lifetime Movie Network are two of the most powerful and evocative brands on the media landscape. I am excited for the challenge to explore the unlimited potential of programming for women.”

In her new role, Dubuc will be responsible for the Lifetime and History brands’ strategic planning, programming, consumer marketing, publicity and brand development.

TV Editor Nellie Andreeva - tip her here.

For all of Deadline's headlines, follow us @Deadline on Twitter.