EXCLUSIVE: Paramount has extended its business with Mattel, optioning the venerable Magic 8 Ball to use as the basis for a live action adventure film. The deal is being put in place by Paramount Motion Picture Group president Adam Goodman, and will be produced by Brad Weston through his overall deal on the Par lot. Jon Gunn and John Mann will write the script. They wrote the DreamWorks Animation pic Alcatraz Vs. The Evil Librarians. Paramount is already in business with Mattel on Max Steel, and has scored hits with the Hasbro toys GI Joe and Transformers. Mattel’s Tim Kilpin and Barry Waldo are exec producers. The toy has 20 pre-set answers to whatever questions one can ask about their past and present and their fortunes.
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This article was printed from http://www.deadline.com/2010/04/paramount-seeks-film-fortunes-from-mattels-magic-8-ball/
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