redboxI just got back in the office to find out yet another entity caved to Hollywood studio power and pressure. Frankly, I would have loved to see Redbox really stick it to the majors in its effort to make cheap DVDs available to consumers. Instead the company, like everybody else, buckled under to Big Media. So today Redbox has agreed to Universal and Fox demands for a 28-day window before making those studios’ DVDs and Blu-rays available for $1-a-day rentals at 20,000 kiosks in grocery stores and such. It’s a similar deal to the one reached recently with Warner Bros. So much for Redbox’s fighting spirit, evidenced when the company sued Universal Studios Home Entertainment and tangled with Twentieth Century Fox Home Entertainment as well. Maybe, one day, somebody won’t just bend over.

Editor-in-Chief Nikki Finke - tip her here.