UPDATE: Viacom’s Dauman Upbeat On DVDs and Upfronts
The owner of MTV Networks and Paramount Pictures said Q-1 profit rose 38% because of reduced operating expenses and improved cable TV ratings. Overall, Viacom revenues were down -4%, as growth in affiliate and advertising revenues was more than offset by lower feature film revenues primarily due to a 34% decline in home entertainment revenues. (This decrease principally reflected the fact that Q-1 2010 had no comparable title to DreamWorks Animation’s Madagascar: Escape 2 Africa DVD release this time last year.) Theatrical revenues declined 6%, primarily due to lower year-over-year revenues from films originally released in the 4th Quarter, which were partially offset by the strong performance of the 2010 release of Shutter Island. (The studio didn’t make enough movies in Q-1 — only 3 instead of last year’s 6. ”It was impacted by the studio division’s strategic move of fewer releases,” Dauman shorthanded it.) A 16% decrease in television license fees reflected the number and mix of available titles.
President/CEO Phillippe Dauman on the conference call said advertising moved into positive territory — finally — and is on the upswing. Domestic ad revenue was up 1% and worldwide ads up 3%. But the biggest announcement was that Viacom was working with its board over the next 3 months to return cash to shareholders — either instituting a shares buyback or initiating a dividend.
Viacom boss Sumner Redstone said, “Viacom is off to an excellent start this year, delivering a strong performance, including outstanding bottom-line results” and forsaw an even better long-term outlook. Dauman said Viacom’s “focus on reinvigorating MTV’s ratings” generated results this quarter with the network not only delivering its highest rated quarter in nearly 2 years, but also 5 of the top 15 original cable series in its target demographic. He said Nickelodeon and BET also continued to grow their audiences.
Editor-in-Chief Nikki Finke - tip her here.


The Back-Up Plan & Extraordinary Measures sure won’t help them this year
Color me unimpressed. A 3% increase world-wide and a 1% domestic increase in ad revenue is not a game changer. It’s margin of error time. Basically flat in a “recovery.”
MTV, Comedy Central, and the like are not huge revenue generators. Compare with Fox News, throwing off $1 billion in operating profit yearly. Viacom is heavily oriented in its cable lineup towards young people. And there just aren’t enough (White) young people to make that profitable (Latino young people prefer, duh, Spanish language stuff made in Mexico).
The WSJ reported (briefly in Marketplace) yesterday that Dreamworks Animation posted a 57.9 million revenue from “How to Tame Your Dragon” … ALMOST ALL OF IT FROM LICENSING AND MERCHANDISE.
Which is a huge problem. It’s not just Viacom (not making money on what SHOULD be a profitable cable lineup). It’s not just the lack of films this quarter (every studio will have a lull). A 16% decrease in TV licensing fees is not just related to fewer films — it’s related to duh, advertising revenue being flat.
Viacom is probably as well managed as any Media Giant. Its problem is structural — consumers don’t have a lot of money, hence flat ad markets and hence flat revenues on cable (or broadcast) operations. DVD sales are down, because its easier to rent from Redbox and constant discounting. You can get AVATAR at Ralph’s for $12.
This has led to crappy films that depend on characters that can be licensed and merchandized. Which further depress and lower audience reactions and enthusiasm and perceptions of quality by Hollywood. A crummy film from one studio tars every studio with the same brush.
IMHO, Hollywood has to admit a crisis in consumer spending, cut its cost structure, pay talent honestly (lower up-front fees, more backside revenue) without accounting games, and make broader appealing films and TV content.
IF MTV can’t make money off teens, no one can. So, teens are not enough anymore (because there are not enough of them). Merchandising and licensing is not more than a stop-gap that will fail like Greek rescue plans.