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Warner Bros. Television is putting some of the boatload of cash from the 
recent off-network sale of The Big Bang Theory to good use: to promote its hit CBS comedy series to Emmy voters. The studio just sent out those cute Emmy mailers for the show that look like a notebook. When you open it, it’s a 3D book featuring the four main sets from the show with 
cutouts of the cast on each of them. Last year, the snub of Big Bang in the best comedy 
series category was among the biggest upsets when Emmy nominations were announced. But star Jim Parsons was nominated for best actor. (A note to mailer users: The set-up is supposed to be held together by an electromagnetic force but you may want to help the force a bit with a clip.)
TV Editor Nellie Andreeva - tip her here.
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Oooh I want one!! (It would look great on my Office desk
) Even though I thought last year was the best year (so far) Im really hoping it makes bank at this year’s Emmy. Good luck Big Bang!
Nellie- you are so right- it was a snub. Big Bang Theory is the best comedy on television and has been getting better year after year- it should win the Emmy- got my vote
I don’t think any actor has deserved an Emmy as much as Jim Parson has!
Chuck Lorre has made so much money for WB and was so despondent about the lack of a nomination for show last year he went crazy. The guy was practically suicidal calling all the powers that be at WB/CBS and wailing.
WB with all the money they are making off Lorre want him to know they really care about his pain by making clever and adorable designs to submit his work to Emmy voters. AMC does it for Mad Men. Barry and his exec buddies at WB are normally too cheap to do this but Lorre is making them rich so they signed off on the budget for an actual Emmy campaign for his shows with some style and wit. If he isn’t nominated this time Lorre can’t blame his studio.
Just got this and it’s real cute — magnet works fine. But I wonder why they decided not to include a DVD???
Got mine yesterday and finding the DVD was a bit of a hunt, but it’s there in one of the main panels — which by the way are double sided to give a big cartoon balloon/snowflake on the other side of the set.
I wonder how many of these were made and what the cost per unit was — the issue is not just the print but the die-cut on the walls and doors and stuff. It’s both impressive as an object d’art, and depressing as object d’Emmy campaign. I mean seriously, what’s the point, really? An Oscar can raise your quotes. The series already got a very nice syndication fee… what’s an Emmy really worth (particularly since someone’s trying to buy one — and paying a hefty price to do so) or is this studio relations with showrunner budget?
I love getting all the bells and whistles (and the nearby old folks home enjoys them come July or so), but I can’t figure out what the deal is.
How can I buy one of these?