The final stats on the 2009-10 broadcast TV season, which ended last night, are in. No surprises at the top. Fox won in the key adults 18-49 demographic for a record sixth straight year; CBS was No.1 in total viewers for the 7th time in the past 8 years. All Big 4 networks except for ABC were boosted significantly by sports this season: CBS (Super Bowl/NFL Sunday overruns/Playoff Games/NCAA), NBC (Sunday Night Football/ Playoff Games/Winter Olympics) and Fox (NFL Sunday overruns/Playoffs Games/College Football Championships/MLB post-season). NBC was also hurt by the dismally rated Jay Leno Show and the fact that its last season totals were inflated by the Super Bowl. ABC and CBS were both negatively impacted by the erosion of some long-running series, including ABC’s Desperate Housewives (down 17% in the 18-49) and CBS’ CSI (down 25%). But CBS had sports as well as more over-performing series, including breakout reality hit Undercover Boss, new drama NCIS: LA and comedy Big Bang Theory, which was the biggest gainer vs. last season, up 39% in the demo. ABC’s strongest new addition was comedy Modern Family. And at Fox, hit new dramedy Glee helped offset the decline of American Idol and departing 24.
Adults 18-49: Rating/Change from last season
Adults 18-34: Rating/Change from last season
Total Viewers: Viewers In Millions/Change from last season
TV Editor Nellie Andreeva - tip her here.