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SUNDAY AM: Sources have shared with me the following domestic Friday and Saturday numbers as well as estimated weekend and cume figures … Analysis coming … Numbers will be refined in the morning:
1. Shrek Forever After 3D (DWA/Par) NEW [4,359 Theaters]
Friday $20M, Saturday $29M, Weekend $72M
2. Iron Man 2 (Marvel/Paramount) Week 3 [4,177 Theaters]
Friday $7.8M, Saturday $11.4M, Weekend $26M, Cume $256M
3. Robin Hood (Universal) Week 2 [3,505 Theaters]
Friday $5.5M, Saturday $7.9M, Weekend $18.5M (-49%), Cume $66M
4. Letters To Juliet (Summit) Week 2 [2,975 Theaters]
Friday $3M, Saturday $3.7M, Weekend $9M (-34%), Cume $27.2M
5. Just Wright (Fox Searchlight/Fox) Week 2 [1,831 Theaters]
Friday $1.3M, Saturday $1.9M, Weekend $4.3M (-48%), Cume $14.7M
6. MacGruber (Rogue/Universal) NEW [2,551 Theaters]
Friday $1.6M, Saturday $1.5M, Weekend $4.1M
7. Date Night (Fox) Week 7 [1,869 Theaters]
Friday $1M, Estimated Weekend $3M, Estimated Cume $90M
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MacGruber “bombs.” While it may be a dud this weekend, the word of mouth on this movie will spread, if not in theaters, definitely on DVD. I fucking laughed til I cried tonight. Funniest movie since Anchorman. Kudos Will Forte!
You know what? Shut up. Just shut up right now. You should resign from whatever job you have in this industry, because you’re talking about word of mouth? Anyone at Broadway Video, Universal, the cast and crew, you should all never work again. If you’re going to peddle garbage, and you don’t make a profit, you are absolutely worthless.
Same. Funniest movie I’ve seen in a long time. Really happy to see this kind of edgy comedy.
Saw MacGruber Saturday night. Walked into the multiplex 5 minutes before show time. There were 2 people seated in the audience. “We must be in the wrong place.” Check the marquee. We were in the right theater.
Films starts with 4 (four) people watching. And the film is funny in places. MUCH BETTER than, say, Date Night. More entertaining than Shrek or Robin Hood. But the deal is, America is so fucking dumbed down, if it ain’t a sequel or have Steve Carell in it, America don’t want it.
OK, back to MacGruber. About halfway through, it dawns on me that, hey, this has some funny parts, but the humor is geared to young guys from maybe 13-25. Since it was a hard, deserved R rating, half that demo can’t even get in the theater. So who the hell would make a hard R geared to teenage dudes? (When all they had to do was take out gratuitous shit to get a PG-13) Then the credits rolled. I see EP Ben Silverman.
There you go. Another stupid move by Kavanaugh and Relativity and Universal and a known jackass. These are really insipid people.
“MUCH BETTER than, say, Date Night.”
Haha, incorrect.
A $4 million dollar Box Office won’t buy that much mouth spreading the word you describe.
My only question is if the 2 minute sketches on SNL were never funny then what hope was there for the film?
The real budget on MacGruber was $26 million and Universal spent $15 million on advertising.
The budget on Mac Gruber was only $8 mil!!! And it’s cume is slowly inching toward where it will make money in DVD and once it finally hits HBO, Showtime, etc. If it stays in the theater for a 6 – 8 week run it may get close to the $15 mil maybe even more. Movie is bad but still hilarious in points. Geared more or less to those who went to high school in the 80s. Agree they should have shot for the PG 13 rating and updated the era to make the film more relatable to the audience. All in all if they leave it in the theater for another 3 to 5 weeks, I think the film might just reach the $20 gross. Its bad but funny. Not a home run, but not a loser either.
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The weather was gorgeous this weekend in the Northeast. Maybe a lot of parents took their kids to parks instead of theaters.
my husband and I LOVED macgruber. Yes, it was gross but much more entertaining than Robin Hood
LOVED MacGruber. It was was hilarious. It cost 10 cents so it will turn a good profit. Why such a mean headline Nikki? Forte was really great. And I agree with LW — it was much more fun than Robin Hood.
What a shock! MacGruber bombs! SNL barely had enough material for 10 percent of the skits they’ve already done with that character. Whoever greenlit that script should be living in a van, down by the river!
Can Universal do anything right?
Ouch…Shrek 4 looks like a relative bomb, considering pre-estimates of $110-125m. I think audiences may be numbing to the 3D “gimmick”, and the sky-high ticket prices associated with it.
McGruber, even on the low end was predicted for a $12-15m opening. And Robin Hood’s 2nd weekend depreciation was on higher than expected too.
Brutal weekend at the box-office.
3D makes a lot more sense with movies targeted at teenagers with money to burn. For a kids movie like Shrek, it’s a lot more difficult for a parent to justify shelling out a few extra bucks, especially with how poorly received the third Shrek was.
MacGruber should’ve never been rated R. It’s audience was mainly teen boys, and there hasn’t really been a PG-13 comedy out in awhile. With a 10-mil budget, this may be able to break even on DVD and rentals (since the teen crowd will finally be able to see it, as well as SNL fans who couldn’t justify paying $10 for something they can see for free on their TVs), and should also sell a good amount of TV rights. That is, unless they went overboard with the marketing budget, though I find that hard to believe since most of the advertising I saw was during Lorne Michaels produced shows like 30 Rock and SNL.
Yikes, considering ticket hikes and 3D prices, it looks like Shrek 4 at 70 Million is only going to get about half as many people opening weekend as Shrek 3 did at 121 Million. I guess enough people thought the magic was lost in the third one, myself included.
And I never understood releasing MacGruber as a Summer movie, it look much better suited for a Feb to April release.
Well, MacGrubber is suffering the same way Kick-Ass did earlier this year… being rated R is hurting their potential.
It’s not the R-rating which hurt Macgruber or Kick-Ass. It’s the fact that they were one-joke movies.
Actually, Kick-Ass was quite good, had a story/plot, and, believe it or not, a bit of a Shakespearean tragedy/morality play.
The only way you can say Kick-Ass is a one-joke movie is if you never saw it.
And my faith in the moviegoing public is somewhat restored. Shrek 4 was a sequel nobody wanted. How laughable was it to see the marketing department do a switch and promote this as the “final chapter” whereas initial promotional stuff were subtitled “forever after.”
Why did MacGruber think they could take on Shrek? Especially since its the “last” Shrek.
Ummm…anyone who thought MACGRUBER was gonna make a single penny should be taken to a mental hospital and be evaluated.
DAMN what the hell happened there with MacGruber! I wasn’t interested in seeing it, but jeez, any crappy comedy can get $12-$15 OW these days. Numbers like that mean people are deliberately avoiding it…it barely beats Date night in its 7th weekend.
What the hell happened, you ask? Easy. No stars, it looks like a DTV Bourne parody with mullets, and the actress looks average, when she should be hot.
WOW! If those numbers hold up, Shrek looks like a bomb. Not surprisingly so does MacGruber. Maybe that will mean the end of Shrek as well as SNL skits being turned into horrible motion pics.
Iron Man2 is doing well still! I am taking my nieces to see Shrek today. My neighbor didn’t like it. Keeping my fingers crossed!
I saw Shrek 4 yesterday.My neices love it. The first part of the film kind of dragged for me. And then the laughs kept coming mainly because of puss n boots. Bad reviews or not I am going to see Mcgruber. Just after I have a moment of silence for Robin Hood!!
MacGruber opened like Night at the Roxburry? I am shocked. Shocked! How could the American public not turn out in droves to watch a painfully unfunny sketch get turned into an awful movie?
Exactly what I was gonna say. If they want people to see SNL spin-off movies, they’d better get some funny writers on SNL.
Goooo Universal! And the 60% decline in what’s supposed to be more of a hold picture in Robin Hood is real encouraging.
Please stop making SNL movies Lorne. None of these current people you have are as talented as Adam Sandler, Mike Myers, Eddie Murphy, Bill Murray, et al. Enough is enough.
Who honestly thought MacGruber was a good idea? Jeez.
Another example of Universal’s incompetence. First two summer releases? Bombs. They put an absurd $300+ million into Robin Hood which will be lucky to make it’s budget back (thanks to international) but will probably never turn an actual profit. Then, they put $20 million into Macgruber which will ultimately do like the other and be lucky to even make it’s total budget back. Thanks to DVD sales both won’t be losses but they won’t be profitable either.
Universal’s entire Summer schedule now relies on a raunchy comedy and a couple family flicks. I’ll say it again….and they wonder why they’re in a craphole! Oh but don’t worry. Next year they have board game adaptations coming out. That’ll save ‘em…………hahaha!!!
Scott Pilgrim vs. the World is a family film?
You know I didn’t think that Macgruber would open big, but i kept hearing all this buzz and that one reviewer comment that — it’s the best comedy since beverly hills cop — that’s saying a LOT.
So Nikki — when you say a movie is a bomb — this is what is called a bomb — not a movie that opens with 12 million for the weekend.
Well, any movie that doesn’t even make it’s print cost back (and at 1600 a screen opening weekend MacGruber won’t do it) then it’s a real bomb. Rogue and Relativity are trying to claim they already did okay with foreign sales but come on, it’s an American comedy. They can’t be happy losing a grand at every theater they opened in on 2500 screens and that’s how it’s probably going to come down.
I don’t care if MacGruber made 50, because that is a SNL sketch that has never been funny, it has been, like everything on that horrible show, downright embarrassing. I don’t know if it’s Seth Meyers who needs to be fired for years of incompetence, or the writing staff full of Harvard idiots or sons of nepotism (both, in Simon Rich’s case), but whenever I talk to an actor actor they that show, I hear two things. 1) I had so much fun, 2) It was embarrassing how terrible that show is.
They should have an open competition every week for h.s. kids across the country to write sketches, then, they pick them, rehearse them the following week or have the kids come in on their bloated budget, then perform them. The participation and excitement of having your sketch picked would light up Facebook and Twitter, and ratings would skyrocket. Great sketches would make kings and queens out of their teenage writers. Instead, you have this sort of garbage taking up almost 3,000 screens.
Why did anyone think a fourth Shrek would be successful, even with a 3D surcharge? Shrek the Third was a disaster and even the so-easy-to-please kiddies thought so: It made 38% of its total over OW. If Hollywood was capable of learning anything, a fourth Shrek would have never been produced, but the complacent grubs in charge must believe a franchise can be milked forever and they’ll always be in the black… wrong. The first Shrek had a greater OW attendance than this one, so clearly something went wrong. And if this one’s as bad as Shrek 3, it should cap out below $150 million, a fitting end for this tired series.
This movie has no fan base. Not sure why it was even made.
The Blues Brothers still live on at the House of Blues
I’m shocked, shocked I tell you, to hear that MacGruber is bombing. Let’s see a long version of an SNL skit about a mildly popular 80′s television show that has a hard time filling 3 minutes, nah no proble m there. And it isn’t like transfering one of these skits hadn’t ever shown limited appeal before. ( It’s Pat!, A Night at the Roxbury.)
After seeing the MacGruber trailer and the unfunny skits on SNL, I think we all knew how this story was going to end.
MacGruber will do just fine on video… it’s hard to bomb when you only cost $10 million to make.
You’re an idiot. If it made a great profit on 10 million, it’s still a bomb, because it’s the slot that Universal gave up that costs money. 3000 screens in May should bring back a ton of money even if you put a limited appeal indie in that slot.
The budget’s cheap, but those 2,500 theaters are probably not.
Yes, it is hard to bomb with a 10 mil budget. That’s what’s so amazing about MacGruber. It will lose tens of millions of dollars on such a small budget. Pretty neat trick.
10 to make and forty to market.
yeah, but what about the 20m in P&A?
Oh oh! Shrek is forever gone! Kind of shocking, only 20M for its opening day for such a strong franchise. If estimates hold for the Friday opening, its gross will be even lesser than the 1st Shrek’s first day opening (20,099)
Dreamworks should have just waited for another 5 yrs before rebooting this franchise. Wasted!