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You might not know that CAA partner Bryan Lourd sat on the board of Barry Diller’s parent company when it owned the Home Shopping Network. (HSN has since been spun off.) So it’s interesting that CAA’s arch rival WME has signed HSN following a long courtship. HSN will be repped by the team that works on Hasbro for its toy-tie in movie deals and HUB, the joint venture with Discovery that puts a new channel on the air this fall. Why does HSN need a Hollywood agency? The goal is to create multi-media expansion opportunities for the brand.
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Good move by HSN. Have you seen Hasbro’s stock lately? It seems like their entertainment presence has helped them.
Cris Patwa et. al. at WME must be doing great work!
picturesmith
she’s a force
Maybe WME will sell off their dwindling assets on Hsn. Bad move by Hsn. Can anybody say YouTubeGold?
Check your facts – YouTube Gold was Jim Wiatt’s disaster while Hasbro was under John Fogelman
Heard they’re doing some big tie in on all Sony pics. Good going WME!
Smart move. HSN used to be just shopping, but from what I’ve seen it’s focus has become that of a total lifestyle experience.
From my view – the bosses over at HSN get it.
Who’s in charge of up this client at WME?
Hasbro was with CAA and nothing happened for them until they moved to WME. HSN must have done their homework! Kudos to both companies.
An innovative industry venture that will be a game changing deal to reap big bucks!