Paramount of course marketed the first installment of the psychological thriller precisely on the basis that the original Paranormal Activity was frightening the bejesus out of college town moviegoers. Now it’s happening again. Although Paranormal Activity 2 won’t be released until October 16th, Paramount decided to play its trailer in front of the Twilight Saga: Eclipse blockbuster that opened today. (See trailer here.)
Well, after the 12:01 AM and 3 AM screenings of the vampire vs werewolves pic, Cinemark execs called Paramount today and said they have had multiple complaints in Texas that the Paranormal 2 trailer was “too scary” and they are pulling it from several of their theaters. Hey, I saw that trailer, and scary it’s not. There’s a dog. There’s a woman standing in the doorway. Jeez, I’m more scared by the prospect of Carrie Fisher playing me on Entourage. (She is. This season. Don’t ask.) But a studio exec insists, “I actually went to a couple theaters last night, and a ton of girls jumped out of their seats and screamed. All I can tell you is people complained and Cinemark pulled it down.” I say wusses, all.
Editor-in-Chief Nikki Finke - tip her here.


Be glad they didn’t cast Clint Howard in a wig.
Isn’t this just a classic PR gambit? Telling the press, “Our trailer is so scary, some theaters won’t even put it in front of their movie”? Seems like something William Castle would’ve done.
wow, even Toy Story 3 had a couple scenes that were scarier than that stupid trailer.
another stunt?
Instant hype for Paramount! Should make them a load of cash this Fall. Won’t be any of MY cash . . .
This sounds like more savvy marketing from these guys. I’m not buying that anyone complained. “Pulled for being too scary” generates buzz. Gets people to seek out the trailer.
I love you Nikki, but not even a cameo by Carrie Fisher playing you could get me to go back to watching the complete dreck that is Entourage.
Marketing lies and spin.
Word is it’s just a publicity stunt…
Sounds like a publicity stunt to me.
Ummm. Publicity stunt?
you are talking about what, 13-16 year old girls here who thinks the twilight flicks are “horror”. give them something even remotely “horror” and they’ll freak. i’m not surprised, and it makes perfect sense to me. though the trailer was ridiculous and silly, but maybe it’s just because i’ve seen a million horror movies.
Please explain it to me cause I don’t get it. Which part was scary? Was I suppose to have jumped or screamed when that annoying Katie appeared? Even my 11 year-old nephew said “WTH, that was so stupid”.
Of course it is nothing more than a publicity stunt.
Total publicity stunt. “See the film so scary, the TRAILER had to be pulled!!! Oooh!”
This town needs money. Whatever works. Stunts away!
Just watched it – wow – not scary at all. Definitely a publicity stunt.
And so the viral marketing starts…
So obviously planted by Paramount. Give me a break! Do they really think anyone gives a crap. And…who’s best friend is at Deadline Hollywood??? Seems like an awful lot of Paramount activity floating around here.
Lame o wasted 2 hrs on that movie. The wurst. Nothing happened no activity the paranormal part was that that the weird stuff should have happened in the same frames with the actors.
Of course they don’t quietly pull the trailer, it makes it to every conceivable media outlet.
Absolutely ridiculous. The first one was not scary in the least. This one will be even worse.
Yep. Publicity stunt. (Look who they’ve got talking about it…)
Carrie as Nikki? Let’s see: Bright, attractive (she was Princess Leia after all) laugh out loud funny, speaks her mind and does not take crap….I think it’s a perfect fit!
I thought the first trailer was very effective. the bedroom is the perfect setting for a “realistic” horror tale. That shot of the bedsheet being pulled back was just the sort of thing every person has thought about in bed at night.
this one didn’t do anything for me.