Spending on movies and home entertainment in Asia Pacific will increase by 7.2% compounded annually to reach $29.3 billion by 2014. So says PricewaterhouseCoopers’ latest global entertainment and media outlook 2010-2014, published today. The pace of spending in Latin America will also outstrip the US, Canada and Europe. Latin American spending on film and TV will increase by 5.2% compound annually over the next 5 years, from $2.4 billion in 2009 to $3.1 billion in 2014, says the accounting giant.Europe, Middle East and Africa will be, however, the third fastest-growing territory. Filmed entertainment spending in Emea countries will increase by 4.2% annually from $24.3 billion to $29.8 billion by 2014. Western Europe will account for 90% of that spending. And the UK remains Western Europe’s largest market, being worth $7.2 billion by 2014 – a 5% growth rate.
North America will grow by 3.7% compounded annually to $45.3 billion in 2014 ($37.8 billion in 2009).
Worldwide global filmed entertainment spending will rise by 4.8% compounded annually, reaching $107.5 billion in 2014.
PwC produces its report each year for clients to buy. The full report covers advertising, internet, TV and music as well as filmed entertainment.
As for individual entertainment sectors, PwC says downloading movies to your TV or PC will be the fastest-growing. Digital downloads – including streaming and download-to-own — will grow by 37.3% between now and 2014, becoming a $2.1 billion global market. The North America digital download market will triple from $364 million in 2009 to $1.1 billion by 2014 – a 24.8% increase. And Emea’s digital movie market will rocket by nearly 59% over the same 5 years to be worth $611 million.
Theatrical box office will continue its rebirth. Global box office spending will increase from $30.7 billion in 2009 to $41.7 billion in 2014, a 6.3% compound annual increase. Box office in the US and Canada, driven by rising ticket prices and increased admissions, will average 5.8% annually to hit $15.3 billion. Emea will be slightly behind, growing by 5.2% to $12.9 billion over the same 5 years.
Worldwide home video spending will be a flattish 3.9%, lifting to $65.9 billion by 2014. PwC maintains Blu-ray will help reinvigorate the packaged media market. Global physical sales of DVDs and Blu-ray will increase by 3.1% over 5 years to reach $37.9 billion, say the report authors. This contradicts a recent Screen Digest report, which said non-US spending on DVDs and Blu-ray will shrink on average by 3.5% a year to 2014. PwC admits North America physical sell-through will drop in 2010, but it will then rebound again to hit $15.6 billion in 2014 – an overall 1.6% compound annual increase.
PwC says rental subscriptions will also grow by 11.1%, becoming a $6 billion worldwide market. Even in-store rental spending will increase by 2% between now and 2014 says PwC, reaching $19.8 billion. Not judging by the empty video stores around my neighbourhood it won’t.
For more estimates listed by title, see box office results here...


“Asia Pacific Is Fastest-Growing Market”
Also, this just in… Water is Wet!
In-store rental spending predicted to rise by 2% between now and 2014? If that doesn’t invalidate this entire report I don’t know what could.
I’ve seen that, wondering when DHD would post it.
Simply put, its garbage. From the same consultancy that urged Bank of America and Lehman to load up on subprime junk.
Its assumptions are monumentally stupid: growth in Asia and Latin America (really only Brazil) are due entirely to either infrastructure (China pouring cement on anything that’s not moving) or export growth (China’s cheap manufacturing, Brazil’s, etc.).
HOUSEHOLD INCOME IS STAGNANT in both regions. So how will entertainment spending grow? Honda’s plant in China will buy DVDs for its workers (currently on strike?)
Household income in Africa is regressing, in the ME as well, and Europe is expected in the current austerity regimes to experience dips in household income around the 10% range (optimistically, it may go lower). Higher taxes, less income, stagnant job markets, equal far less discretionary spending.
North America experiencing a 3.7% annual growth rate? The US growth rate is less than 3%! With not even Obama’s optimistic economic advisors (Reich, Summers, Romer, etc.) expecting anything more than that for ten years! We could in fact experience a double-dip recession with high taxes all over the place to fund the massive spending, and/or inflation as the global governments run the printing presses.
The theatrical assumptions are idiotic. Does anyone think that ticket admissions will suddenly increase, when they’ve been falling year on year, for the last three years? Or that ticket prices can constantly increase without any interruption of demand? Or that 3-D is anything other than the current fad, requiring clunky glasses and mostly cheesy “up-conversions” that most directors feel is junk (because it is)?
How does PWC justify their rebound in DVD sales and increase in Blu-Ray?
Entertainment spending is DISCRETIONARY. Given the large state of current household DVD libraries, and cheap players, and existing video games and consoles, any increase in discretionary entertainment spending has to come from an increase in discretionary income.
Either:
1. Food, housing, energy, taxes, debt service etc. gets massively cheaper while income stays the same.
2. Income goes up to provide discretionary spending in addition to higher savings rates as consumers pay down debt.
This report makes about as much sense as pushing subprime did (which PWC pushed hard and plenty in prior years).
China’s theatrical market is growing at a clip of 30-40% per year for awhile now. There is a huge movie theater building boom. As the number of middle class families rise there will be more of an emphasis on domestic consumption rather than just tucking away income in savings.
Sure, a lot of people are too poor to go out to the cinemas, but that just leaves only 300,000,000 people left…
“North America will grow by 3.7% compounded annually to $45.3 billion in 2014″ This is a four year projection I realize but based on early summer returns we appear to be in for a market “correction”.
Could the ticket buying public be sick of Built-in-Brands? Box office receipts are down $106 million compared to last year at this time according to NATO’s director of media research, Patrick Corcoran.
What’s it all mean? I’m sure I don’t know but for more details just click the name.
Asia is the place for film piracy!
What the PWC report should have said was, “Spending on pirated movies and home entertainment will grow by 7.2%.” That number is much more believable due to the fact that the pirated media is so much more reasonably priced for the middle class in Asia. The sad part is the studios will not see 1/10th of that revenue due to the fact of their need to overpay the top of the food chain and stick to ridiculous pricing structures.