3D seems to be the hottest thing in features right now, with most tentpole movies being turned into 3D releases. The trend is also hitting Emmy mailers this year, with many of them going 3D. In addition to the cool Big Bang Theory promo, a notebook that transforms into a 3D-moldel of the show’s primary sets, another CBS comedy series, How I Met Your Mother, also went for a pop-up book effect with its mailer, featuring Neil Patrick Harris leaping out in a Singing In The Rain send-up. Harris, of course, is the leading acting Emmy contender on the show, which last year earned its first best series Emmy nomination (in addition to nomination No. 3 for Harris).
Two other notable Emmy mailers I’ve gotten over the past week: Playing off its ripped-from-the-headlines premise of a wife reeling from her politician husband’s sex scandal, the mailer for CBS’ The Good Wife is a newspaper front page mockup with some of the glowing reviews for the show subbing for news stories. The Good Wife has a good chance for a best drama series nomination, while star Julianna Margulies is a virtual lock for a best lead drama series actress nomination after winning at the Golden Globes and the SAG Awards. She also has the edge to win the Emmy and had history on her side, too. Margulies, who netted six Emmy nominations for her six-year stint on ER, won for the freshman season of the long-running medical drama.
Meanwhile, Fox’s Glee went with the slogan “When Was The Last Time A TV Show Made You Sing?” Most of the cast seem to have gotten the memo and are goofing around, pretending to sing. Which makes the right section of the photo collage featuring glamorous headshots of four of the cast members really out of place. If Glee is making us sing, why aren’t they singing? Not that it really matters because the show is getting nominated for best comedy series regardless.
TV Editor Nellie Andreeva - tip her here.