UK investors tell me that film distributors not paying sales agents money owed is putting the whole indieprod business at risk. The problem has gotten worse over the last couple of years as the movie market has tightened. All financiers can do is pursue debtors expensively through the courts, with no certainty they will get paid at the end. “It’s putting us in funding jeopardy,” one gap financier tells me.
The job of overseeing indie arbitration falls to the Independent Film and Television Alliance (IFTA), an organization which financiers I’ve spoken to accuse of being “toothless”. Investors say that IFTA’s arbitration process between indie sellers and buyers needs to be toughened up.
IFTA says it is well aware of financiers’ complaints. But there’s not a lot it or anybody else can do if somebody is determined not to pay up. Most arbitration cases, it stresses, are settled satisfactorily.
The problem is that distributors are increasingly putting down 20% of a distribution licence to hold a film. The sales agent or producer then finance the movie based on what distributors say they will pay on delivery. But distributors – especially those in smaller or more far-flung territories – are shrugging their shoulders and saying they’ll pay what they want. Often this means 50% of the previously agreed price. Sales agents, mindful of not upsetting future relationships with buyers, urge financiers to settle.
“And this after we’ve spent tens of thousands of dollars on supposedly watertight legal contracts,” one financier groans.
IFTA presides over 150 arbitration disputes a year. The process works exactly like any other commercial arbitration tribunal, such as the American Arbitration Association. Disputes that cannot be settled through Ifta’s mediation go to court, where the judge can order the miscreant to pay up or seize its assets. Yet it can cost between $10,000 and $20,000 to go through IFTA arbitration to pursue a $50,000 debt. It’s all time consuming and expensive. And enforcing a judgment against a company in, say, Russia or Taiwan is almost impossible. Good luck with that, as they say. One financier tells me he had a stand-up shouting match with South Korean buyers after they reneged on one deal.
One of IFTA’s own arbitrators tells me, “The problem is not so much that IFTA is powerless, it’s that the arbitration process itself is so flawed. IFTA’s record is pretty good when you consider the size of the association.”
All the film company still owed money can do is get the miscreant banned from the American Film Market. And that takes time. Sometimes it’s left too late to bar a company from that year’s AFM. Even then, there’s nothing to stop the miscreant from wandering in to the Loews and doing business from the lobby. Or just going back into business with a new name.
The trade association is asked to bar between 5 and 10 companies a year because of unsatisfied arbitrations. Offenders can only be banned from two consecutive markets. Ifta tells me it does not keep a list of companies barred from the AFM.
At a deeper level, distributors who wriggle out of paying what they owe are damaging the market. Financiers will just pack up and leave. If things carry on like this, there won’t be an independent film market left for them to buy films from, one says.
“Distributors are running dangerously close to destroying the indie film industry,” says this funder. “It’s this cavalier attitude from distributors paying 50¢ on the dollar that’s putting the entire indie film business at risk.”
So what could be done to give indie arbitration more teeth? IFTA says grumbles about arbitration always happen when there’s less money around. Jean Prewitt, president and CEO of IFTA, tells me she can’t see any way of giving the arbitration process more bite. Well, how about this? How about extending the market ban to not only AFM, but to Cannes and Berlin as well?
IFTA publishes the list of arbitration awards on its website. Most of the companies listed are pretty obscure. It strikes me that most distributors are in the business of staying in business. Yet it’s precisely these lesser-known companies in smaller territories that fill the cracks in any movie financing plan.
It may be that being named and shamed by IFTA has a far worse consequence though. Banks such as Comerica and others maintain their own blacklists. Ending up on a bank’s blacklist means you cannot get your distribution contracts discounted. Your paper becomes worthless.
“Being banned by IFTA is one thing, but you definitely don’t want to get on to the banks’ blacklist,” one film company tells me. “Then you really are screwed.”


What responsible financier lends against or provides for 100% payment from certain territories anyway? Have these people not heard of discounting? The financiers with whom we (a sales agent) work routinely lend only 50% against territories like CIS and South Korea. This is not new; it’s been customary to do this for years.
Great article. Thanks for shedding some light on this issue!
this article is accurate and well done, but misses one key point. th international indie business is basically a very small community of people who are all know to each other. and everyone knows who the deadbeats are. sales agents (the good ones) only sell to those deadbeats when the reliable customers have passed on a film they suspect is or will be, ahem, less than marketable.
As an indie filmmaker who has been through this on the distributoin side, I cannot tell you how painful and disheartening the experience is. We thought we had hired a good producer’s rep/lawyer (problem number one) who negotiated one of those “air tight contracts”, got us a deal with a foreign sales agent and a domestic DVD distributor. The results have been terrible and we have been through IFTA. The net result is that if you don’t have plenty of cash ($50,000 to $100,000 or more) to actually pursue these guys in court to start seizing assets, you will never see any money. What indie filmmaker has $100,000 for legal fees and a few years set aside for this? Distributors all know this and exploit it every day. Unfortunately there are fresh new naive filmmakers every year eager to get their film sold and unwilling to listen to advice of more seasoned flimmakers so the loop goes on and on. The IFTA needs far broader power and instead of suing company names (which can be changed overnight), shady executives should be pursued personally.
Thank you for writing this article. My hope is that if indie filmmakers hear this enough times in enough places they will start to listen and avoid distributors all together. Indie filmmakers don’t need these goons anymore. Get your film out yourself!
Why isn’t there an independently run blacklist for producers to check when working with fringe distributors?
Could be as simple as just a forum set up by the PGA.
Not a terrible idea in theory, but highly problematic – and the term ‘blacklist’ doesn’t exactly have the best connotations here in Hollywood. Might want to rethink the name.
There are, of course, many sides to this story. As seen above many filmmakers are desperate for distribution and willfully turn a blind eye on deals from sketchy distributors.Prod reps and sales agents are desperate for deals even when they know the chances of collecting 100% are nil, and the small distributors themselves -mostly- are barely surviving and just praying they’ll have the cash when it comes time to pay……
Agreed it would be great to beef up the remedies, but going after broke debtors is tough no matter what. I’m sure there are a handful of truly “bad guy” distributors, pocketing the bucks and screwing their suppliers….but my hunch is they only make up a small share of the problem and they are “outed” pretty well by the systems already in place-though extending the IFTA ban to Cannes and Berlin is probably a good idea. And how about during the markets a Billboard on Ocean Ave, the Croisette, Potsdamer Platz with the names of the bad guys….Bad publicity they don’t need……
Very good article.
Ironic the IFTA is branded “toothless” when it’s got ultimate survivors like Kaufman and Corman chairing it. They could get board member N. Chartier to send deadbeat distribs kooky emails.
We are currently in the middle of an arbitration. This article accurately captures the problems inherent to the arbitration process. In conducting our arbitration, it’s difficult to not feel that we’re just throwing good money after bad. In searching for a solution, IFTA might look to the guilds (such as SAG), which enforce their policies so vigorously.
As a Sales Agent I can tell you that IFTA Arbitration is a joke. The Arbitrators ignore due process and the law completely. After 5 years of including an IFTA Arbitration clause in my agreements both with producers and sub distributors I finally removed them in most cases. I would rather deal with a court of law that has to be held responsible for its decisions and does not allow a bunch of yahoo cowboy arbitrators to decide complex contractual decisions based on a lark. As a paying member of IFTA I can say that membership has its benefits, legal enforcement is not one of them. By the way,it is not cheaper by any means. Last IFTA arbitration both parties paid a total of 60K in Arbitation fees alone. Save yourself some trouble and go to court. If your sub distributors doesn’t pay terminate and move on to another distributor.