So says the latest PricewaterhouseCoopers Global Entertainment and Media Outlook report, due to be published next week. Total entertainment and media spending fell by 6.8% to $461 billion in North America in 2009, the second year of downturn. The US and Canada should claw back some of that lost ground this year with 1.2% growth. Europe, Middle East and Africa outstripped North America last year, spending $476 billion on entertainment and media. And Europe is set to continue pulling ahead of North America. PwC expects 4.6% compound annual growth from Europe between now and 2014, compared to 3.9% in Canada and the US.


There’s an app for that.
If Europe, the Middle East and Africa combined are $476 billion, and outstripped North America – how is Europe alone pulling ahead of North America ($461 billion)? I understand the compound annual growth comparison, but does the Middle East and Africa contribute less than $15 billion combined to that $476 billion total? I guess what i am really asking is what is the figure for Europe alone?
so…that’s why Killers didn’t work!
My teacher always said I was slow.
-RnsW
Probably most of that number is Europe. Africa is poor, much of the ME remains poor. Forecast ahead is going to be bad for Europe — they are in a belt-tightening anti-keynesian mood.
No, Africa is NOT poor, it’s governments are extremely wealthy, they are corruptly bleeding their countries dry, they have stockpiled the vast sums given as foreign aid to their countries, keeping their poor, poorer in the hopes of more of said foreign aid. Africa has many wealthy Africans, and I’m not talking about white Africans either. African countries have large, thriving middle class populations, they can afford to spend large sums on entertainment, and they can afford to pay more in taxes to support their own poor. Perhaps Hollywood should put out a few blockbusters exposing those facts.
So, Europe’s economy is collapsing, yet they can afford to spend more on entertainment than we in the US.. perhaps they’re only claiming economic collapse because Europe doesn’t want to pick up more of the tab for the policies they demand the US subsidize?
Look Hollywood, you’ve not been troubled by the economic displacement of US citizens from the jobs they desperately need. Hollywood ignores the tent cities that have sprung up in all the lower 48 states, massive tent cities, homeless children, families.
How can Americans afford to spend money on tickets to movies, when they’re struggling to keep food on the table and a roof over their families heads? When you turn a blind eye to policies, that drag down the wages and discriminate against US citizen workers you ensure that US citizens are less able to afford your over priced movie tickets.
You repeatedly tell US citizens that you disrespect them, their rights and freedoms. You show yourselves to be hypocrites, claiming to care about fairness, poverty, etc.. yet you reveal how shallow you are, by ignoring US citizen poverty, you embrace unfair and patently false policies and claims. Many of your films are lousy, the quality is garbage, never ending remakes and radical leftist plot lines, are also responsible for citizens being less interested in wasting their money to see them.
Why not put your money where your mouth is, cut stars and your studio executives salaries. Stop filming all over the world, and please, stop filming in Canada when making movies that purportedly are set in the US. They look so rinky dink and Canadian actors and extras are lousy. Take a leaf from the pages of Hollywood’s past, make good movies that resonate with US citizens and their concerns. To do that, you’ll need to dump the dead weight nepotistic hiring policies, fire all the sons and daughters of big wigs. Hire real Americans (not lefties) to write, direct and produce, and pump up the volume. Consider buying up movie theater chains and lower ticket prices to bring them in line with the reality of incomes. You need to stop playing to the rest of the world, because in all candor, if the US economy goes, the rest of the world that feeds on us (and they do) will go as well.
Of course, you can pander to China, India and Latin America, and of course you’ll ultimately suffer as a result.. they only seek to control you, and that will mean an outcome that will bit you in the behind, just as it will harm US corporations who have moved overseas. Because with no strong US economy, there will be no protection to back them up, and they will fall.. history shows that as it showed how what has happened to us since Clinton imposed outsourcing and displacement on our economy, would erode our strength and security.
Would also like to see what this report classifies as “media”. Though the picture here shows movie tickets and popcorn, I would think that web content, gaming and even cell phone apps should be classified as “media”. Do they consider the ad revenue generated from viewers of web content – ie ad revenue from Youtube? Maybe Walmart is not selling DVDs, but what about all those smartphone dataplans, or Iphone apps? And what about ancillaries derived from tv, films, games, etc. – ie Tranformers toys? Perhaps the media spend is just shifting from traditional markets to new ones. Now that banks run the movie business, this kind of report will just cause them to support foreign production focused on foreign audiences, perpetuating this trend. The fewer films made for American audiences, the lower the box office, dvd sales/rentals, on demand will be. Clearly the Viacom, Reliance, Abu Dhabi Media Fund have something to gain from this report. Analysts should look closely at the trend in currency exchange when considering whether the US market will have more value in 2010. The Euro is off by about 20% over the last 6 months. Let’s see how that effects the summer box office number for US vs. Europe.