EXCLUSIVE: The sales agent has closed a multi-million dollar facility it wants to use for bigger films. Protagonist can use the money for either minimum guarantees or development funding. It’s already eyeing one ambitious yet-to-be-announced Film4 project. Protagonist was set up in January 2008 to sell films backed by Film4, Vertigo Films and financier Ingenious.
Broadly speaking, Protagonist handles two or three films a year from Film4. At the moment it is selling Submarine, currently in post-production, and Tyrannosaur, the directorial debut of actor Paddy Considine.
Its slate includes Bel Ami, starring Robert Pattinson, which came through its relationship with Ingenious and executive producer American Idol creator Simon Fuller. Bel Ami has sold everywhere apart from North America, Spain and Japan. Ingenious, co-financier of Avatar, is financing fewer independent films these days. Partly this is because the way UK tax rules work means that investors have to spend a minimum 10 hours a week producing projects. Roberts says Protagonist can still take films to Ingenious to cash-flow pre-sales though.
And it has just taken on Snowtown, the grisly true story of a serial killing family, which starts filming in Australia this summer. This is a co-production between Warp X Australia – the Oz offshoot of the UK label — and Screen Australia.
Roberts says: “There are too many sales agents chasing too few projects. The hardest thing about establishing a new company such as Protagonist is establishing your reputation with banks.”
On the Vertigo side, it is starting pre-sales on its Streetdance 3D sequel. The first Streetdance 3D film has been a hit across Europe, but still hasn’t closed that US deal. I suspect that its edgy UK grime and drum & bass soundtrack – plus Hollywood being rather good at making its own dance movies – makes Streetdance a tough sell.
But the most intriguing title sounds like Vertigo’s micro-budget Monsters, which Magnet Releasing picked up US distribution rights for hours after a SXSW midnight screening. Every other major territory has sold. Vertigo is releasing Monsters here in September, although an exact date still has to be fixed. Monsters follows two backpackers trying to make their way across an alien-infested Mexico. Protagonist is pitching it as “Lost In Translation meets Cloverfield.” The mind boggles. Anyway, here’s a clip:
rtmp://streaming.deadline.com/ondemand/video/Monsters_2mins_QT2_sd_25fps_short.flv


So that’s where Megatron has been hiding!
The head guys want returns now. Several of the majors have gambled and lost on big budget films. The indies that are seen are put out mainly to garner awards and in hopes that they may do well on DVD. I’ve been reading and hearing a lot about Monsters. It sounds like it will probably be Protagonist’s biggest coup.
Bel Ami will probably sell in Spain, but I don’t think it will in the U.S. Robert Pattinson is largely unknown and not a draw outside of the Twilight movies. Uma Thurman’s last big press was headlining the biggest flop of all time, although that movie was in a few theaters she still got the brunt of the bad press. Kristen Scott Thomas is not know outside of art house theaters in the United States. Christina Ricci is also in this film and we would have to go back to Sleepy Hollow to find her last decent box office showing. High brow French art fare just doesn’t do well in a country like the U.S. I think Protagonist would do best with selling this to the straight to DVD market. That way they may be able to recoup their costs. The only reason they may want to release it theatrically in America is for Kristen Scott Thomas to launch another Oscar campaign.
Snowtown is another one that I see going to the straight to DVD market. It sounds like it may be too grisly for the general movie going audience. Sadly, the thinking man’s horror movie is dead. Americans just want mindless blood thrillers with good looking young actors.
I predict that we will see very few independent films in the next few years. The economic crisis has hit everyone. A lot of governments are going to have to raise taxes. The independent films we do see will have to have some kind of draw if they are ever to be seen in a theater. I do commend Protagonist for taking chances.