
The Daytime Emmy Awards rebounded in their return to the Big 4 networks. Last night’s telecast on CBS (1.1 rating/3 share among adults 18-49 and 5.6 million viewers overall), which was done as a time buy, was up 83% from last year’s broadcast on the CW. It was down 8% from the 2008 edition, which aired on ABC. That was in line with the performance of the Tony Awards on CBS a couple of weeks ago. It averaged 1.2/3 in 18-49, also down 8% year-to-year.
It was a rough second week for ABC’s summer scripted series Scoundrels (1.0/3) and The Gates (1.0/3), down 23% and 33%, respectively, from their low premiere numbers last week. They also dropped from their lead-in, an Extreme Makeover: Home Edition repeat (1.3/4) at 8PM.
Fox’s animation domination block, all in repeats, did that, dominating the night and logging the four highest 18-49 ratings, led by Family Guy (2.2/6). The network also earned the lowest 18-49 rating of the night with an original Sons of Tucson at 7PM. It still won the night in the demo (1.4/5), while CBS was tops in total viewers (5.8 million).
Additionally, Comedy Central today released official numbers for the Thursday premiere of Futurama. The first original episode of the animated sci-fi comedy in almost 7 years drew 2.9 million total viewers and a 1.9 adults 18-49 rating to rank as the highest-rated and most-watched season premiere for an animated series on cable with the exception of South Park.
TV Editor Nellie Andreeva - tip her here.


McPherson,
It’s time to take a good hard look around your executive ranks… cause these kind of numbers simply don’t cut it.
Scoundrels never seemed like a sustainable concept. A family of ex-criminals trying to go straight? Either they fall back into a life of crime, changing the original premise, or they get further and further into their normal lives and the show gets more boring.
The Riches, The Sopranos…I think it’s more fun watching criminal families engaging in bad habits than going good.
Hurray for Futurama!
How times have changed when a 1.1 demo rating is considered okay. TV is dead.
TV is not dead. But by allowing networks to control the content the way they do destroys viewership. That is what is killing TV. The people who run it.
Mr. McPherson,
ABC studios is a disaster. Barry, Josh, Nicole and Cheryl are so short sighted, so bad at their jobs it is laughable. Producers, agents, creators, directors all can’t believe how inept they all are.
At the network level there is not a single thought between all your execs. I don’t know if they have stopped thinking because of how much they fear you — so they continually second guess you — which is an impossible task because you are so emotionally unpredictable or of there is something in the water over there. The entire company is too traumatized by your leadership to be effective in their jobs. All your shows feel so generic in the way they are produced. Like Lifetime movies. Only Modern Family has a voice. And the viewers have responded. Creators no longer create over there. Desperate Housewives, Grey’s and Modern Family are the only shows that carry any weight with audiences. And that is because they began with strong voices that hooked viewers.
Daytime emmy awards show cheezy tribute to Dick Clark was pathetic. Who decided to paint him orange? Chubby Checker has not been relevant since the 60s due to 1 dance craze song. Tony Orlando – never relevant. Fire these CBS types. Dick Clark does know how to put on an awards show – CBS guys sure don’t.
I’m with Dr. Zoidberg….
Bringing back Futurama was one of the best things I’ve ever seen Comedy Central do.
I wanted to like Scoundrels but I found it unwatchable. The tone shifts gave me whiplash.
“Why does a Robot need to drink anyway?”
“I don’t need to drink, I can quit anytime.”
I auditioned for a part on this show and glad I didn’t get it. The show is painful to watch.