
UPDATED: Probably boosted by the night’s big winner Twilight, the 2010 MTV Movie Awards did solid business in the ratings. The awards show hosted by Aziz Ansari, which stirred controversy with its extensive profanity use, was watched by 5.8 million viewers on MTV, MTV2 and VH1. That was down 2% from last year when 5.8 million tuned in to the telecast, carried on MTV and MTV2. On MTV, which attracted the lion share of the audience, 4.6 million, the drop from last year was larger, 13%. A whole lot of teens saw the show, which featured some 100+ curse words. Among female teens, the core Twilight fan base, the MTV Movie Awards averaged a 5.7 rating on MTV, +6% vs. last year and the award show’s best rating in this demo since 2004. The show’s 4.1 P12-34 rating on MTV was the second best since 2004.
MTV’s new original series The Hard Times of RJ Berger did so-so in its premiere following the Movie Awards. The comedy averaged a 2.6 P12-34 rating, holding onto 63% of its lead-in, and over 2.6 million viewers to rank as MTV’s highest rated series launch among P12-34 since 2008.
Also last night, the second season premiere of Lifetime’s comedic drama Drop Dead Diva drew 3.1 million viewers, up 11% from its series debut. In adults 25-54, last night’s episode marked the series’ second highest-rated episode ever.
Meanwhile, on TLC, the premiere of 6th Birthday Surprise, the first of two Kate Plus 8 specials, averaged 3.4 million viewers while Inside Kate’s Worlds drew 3 million. Both posted double-digit ratings gains over the November 2009 airings of Jon and Kate Plus 8.
TV Editor Nellie Andreeva - tip her here.


I know, coming from a guy this is weird. But after being forced to watch Drop Dead Diva last season (dear wife)I really liked the show! And the premiere was pretty good, not up to the standard of last season , but ok. And that Kate crap! Neither my wife nor I can tolerate that family, husband or wife.How does that garbage get ratings? Maybe these are the same people who slow down to gawk at auto accidents.
The May 25 2009 premiere of Jon and Kate + 8 brought in 9.8 million viewers. That means Kate + 8 2010 premiere was DOWN 6.4 million viewers. Sounds like a big drop in fans for Kate and TLC to me.
The Kate Plus 8 special rating seems to reflect the discontinued jon and kate show for routine episodes when they were first aired. The sudden spike of 9.8 million was the separation episode, which of course was highly anticipated. After that it petered off to 2 million when the show closed.
Maybe it’s curiosity or the kids that have pulled in the viewers.
i don’t understand how a 2.6 premiere is “so-so” if it’s the highest rated premiere in 2 years?? i would think that’s considered a success??