
ESPN’s Wednesday morning World Cup match between the U.S. and Algeria set records as the highest-rated and most-watched soccer telecast in the history of the ESPN networks, while ESPN3.com drew the largest U.S. audience for a sports event on the Web with 1.1 million unique viewers watching the match for an average of 43 minutes.
Meanwhile, the second episode of the TV Land original sitcom Hot In Cleveland averaged 3.4 million viewers, down 29% from the record-setting heights of the show’s premiere last week. The number is still pretty solid for TV Land.Through 40 games on ABC, ESPN and ESPN2, the 2010 World Cup is averaging a 1.8 U.S. rating, up 40% from 2006. In total viewers, numbers are up 49% to 2.7 million. The U.S. vs. Algeria World Cup match, in which the Americans scored a dramatic goal in stoppage time to earn a spot in the round of 16, delivered a record 4.0 household rating and 6.2 million viewers. Like with the previous U.S. match with Slovenia, San Diego was the top market for yesterday’s game, delivering an 8.9 rating for the event, which started at 7AM local time. How dramatic was Landon Donovan’s stoppage-time goal? Here’s how popular Spanish-language soccer announcer Andres Cantor called it on his radio broadcast:
TV Editor Nellie Andreeva - tip her here.


Cantor is the best. ESPN should get rid of their contigency of English announcer and put him as the lead guy.
Martin Tyler and Ian Darke have been great for ESPN. The american soccer announcers have always been subpar as a whole, which is even more evident when John Harkes is teamed with one of the British announcers.
Andres Cantor would have been a fantastic pickup for Univision’s WC coverage though.
So a TV Land Sitcom pulled more viewers than ESPN Soccer games.
What a flop. The Superbowl, pulls in 100 million viewers or so, year after year. The NFL gets $6 billion in TV revenue every year, while FIFA gets $4 billion every four years. And no one cares about the NFL outside America.
Conclusion: “globalization of culture” aka a blender chopping up random bits of various cultures into a smoothie of soccer, one-world utopianism, and other stuff is a fantasy. Europeans, Latin Americans, and the rest love soccer (Americans, Indians, Chinese, Japanese, and Aussies not so much). Meanwhile unique sports don’t translate well. Americans are not keen on Indian League cricket, and Indians don’t care about Baseball or football.
ESPN’s stupid gamble is likely to prove the maxim: PC makes you stupid.
How is 3.4 million more viewers than 6.2 million? Also, the England v. USA game got 17 million viewers on ABC/univision. In the same ballpark as the primetime Lakers/Celtics (except for game 7). How was this a stupid move by ESPN? These are daytime games and the ratings have been relatively huge…