Insiders are telling Deadline that the Bloomberg report claiming final broadcast network holdout CBS is joining Hulu as soon as this fall on a non-exclusive basis are “overblown”. Yes, there are talks going on between CBS with Hulu which already includes NBC, Fox, and Disney. And, yes, Big Media loves to collude. And, yes, trading in CBS options surged 4-times the norm on the news. But my insider say CBS “definitely won’t join a free Hulu. Only Hulu ‘plus’ if it’s a good deal.” Said another insider, “we’ve been talking to them and continue to talk to them but there is nothing immediate happening.” Hulu also is in talks with Viacom and Time Warner for a paid subscription service.
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