Screen Gems has tapped creative advertising veteran Loren Schwartz to be executive vice president of marketing for Screen Gems. The appointment was made by Sony Pictures Worldwide Marketing and Distribution chief Jeff Blake. Schwartz is a 14-year vet of the Sony creative advertising team and he most recently served as senior veep of creative advertising. He replaces Jim Fredrick, who’s moving on after his contract ended.
Screen Gems Fills Head Of Marketing Job
By MIKE FLEMING | Tuesday June 22, 2010 @ 1:10pm EDTTags: Jeff Blake, Screen Gems, Sony Pictures
This article was printed from http://www.deadline.com/2010/06/screen-gems-taps-loren-schwartz-to-head-marketing-for-screen-gems/
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mistake. mistake. mistake
Okay… here goes: Talk about failing up! …. Someday he’ll run the studio, I’m sure of it! ….. Really? I mean REALLY?!?! …. Shows that anyone can run a marketing department. ….. Yes, sir, yes! Whatever you want! …. At least there’s a lady’s man in charge! Let’s bring back the drugs!….
Is that enough?
Loren!!!! You the man! We so proud!
Bwhahahahahahahahahahahahahahahaha!
Time to re-read THE PETER PRINCIPLE again.
LOL. Well said!!!!
Blake is a marketing genius. And, he’ll be watching Schwartz like a hawk.
Calling Blake a “marketing genius” is over-stating things. Blake is a Distribution guy – old school – and that is what he’s good at.
About Schwartz, all I can say is “wow”. This is an epic fail. But it seems they can’t find anyone to stay in the position anyway – so why not?
At least it wasn’t Loper. LOL
what a joke…
Loren Schwartz is unethical, untalented and totally lacking in smarts. Was no one else on the planet available for the job?
Those traits are the prerequisite for the job.
Come on everyone! Loren’s awesome…Just ask him! Failing upwards says it all. What a joke.
Loren works extremely hard and has a great talent for the work he does, and there’s no one more deserving. Congrats Loren!!!
Anyone know where Jim Fredrick is going?
maybe he was promoted to this position because he has a track record for opening movies and does a good job managing film maker relationships…just a thought.
riiiiiiiight.
just wondering…will he be able to shakedown vendors for free Vegas trips anymore?
spotlight is on ya now, Loren!
it’s time for you to shine!
The shakedowns for free stuff from vendors is sickening and I don’t know how these people sleep at night. Oh and the ass kissing.