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UPDATE: This is a failing grade for the 20th Century Fox film starring Tom Cruise and Cameron Diaz on the first day of what will be its 5-day opening weekend. According to rival studios, a figure of $5+M would have been hopeful. But Fox announced just now that Knight and Day did only a nervous $3.8M. (Rival studios had it at $3.6M this morning “apparently not knowing that there was a data feed problem with one of the big circuits”, Fox tells me.) ”It’s normally 5-times Wednesday for 5 days, but that’s a number below even the most evil estimates,” one rival studio exec emails me.
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Surely plans for MI-4 will now be canned. Tom Cruise is nearly equalling as many flops as ex- Nicole Kidman.
@Rav Singh:
The difference is that Nicole Kidman is actually a great, always interesting actress (I’m very much looking forward to see her in John Cameron Mitchell’s ‘Rabbit Hole’ this year).
Cruise is only good at grinning, running and looking ‘intense’.
You know nothing. Tom has not flops… Where are they?
Valkyrie: $200,276,784
Tropic Thunder: $188,072,649
Lions for Lambs: $63,215,872
Mission Impossible 3: $397,850,012
War of the Worlds: $591,745,528
Collateral: $217,764,291
The Last Samurai: $456,758,981
Also Kidman has really only had 3 flops. Nine, The Invasion, and Bewitched. Australia actually made money world wide and so did The Golden Compass. So what are you talking about again?
Nine: $53,848,897
First of all, Tropic Thunder was NOT a Tom Cruise movie. It was Ben Stiller and Robert Downey, Jr.’s movie. Tom’s little cameo didn’t make or break the box office for that film.
Secondly, from MI:3 down, those were pre-couch-jumping/Matt Lauer implosion. The two films Cruise has had out since 2005 – Silence for Lambs was an outright failure. Valkyrie was middling “hit” at best.
Face it, America is tired of Tom Cruise. It took much longer than I thought it would, but between the couch jumping and the Scientology craziness he’s pretty much worn out his welcome.
Lions For Lambs was never supposed to be a massive blockbuster. To judge its box office against tentpoles is misrepresentative.
LIONS cost $35 and made $15 domestically. Even by art house standards, that’s a big turkey. And art house films don’t cost $35 mil to begin with.
CAN WE PLEASE ONLY DO DOMESTIC NUMBERS?! Who cares about worldwide box office. Cruise is not a relevant star in the US. Plain and simple. Will Smith is a star, Tom Cruise is NOT A BANKABLE MOVIE STAR! Get over it!
What a dumb statement. Money is money and that is the bottom line.
Now that international box office constitutes a majority of total box office revenues, why would you do that? To me logic would seem to dictate that a global perspective be taken when judging who is bankable.
This is the most stupid comment in this conversation. The real money maker is in the worldwide release. Avatar will not make 2.7 bil if only released in the US. Let’s hope Knight & Day will do better world wide. But you’re right about Will Smith, tho.
actually MI3 was long after the couch incident. In fact even his biggest hit ever, War of the Worlds, was in the Summer of 2005 AFTER his couch jumping in May the same year.
Newsflash Stacy: Just bc you want him to fail doesn’t mean you should change around FACTS to support your weak case (up until Knight that is)
Stepford Wives? Margot at the Wedding?
You forgot Stepford Wives(worldwide #s look good, until you consider it had a $90 million production budget). And Birth. I won’t count Fur, since it was never going to be a mainstream hit and I don’t know what the budget was anyway. If they paid her a lot for that one it’s their own fault…
I’m not trying to pick on Kidman, just pointing out that there’s a reason people say she had a string of flops. I don’t get the dogpile on Cruise over this one, though. It seems to me that people got over the “Tom Cruise scares me!” meme awhile back, and that was probably overblown in the first place, at least in terms of box office success or failure. The real problem might be that this particular movie didn’t look all that fresh or interesting.
Nice work, but put those numbers up against production cost + P&A and it would appear that Mr. Crusise has had his share of flops. AND you’ve got to figure in his salary & profit participation (hefty, that) and as much as one would hate to add, the cost of his entourage, security & perks.
Then what you have is NSG…
Australia almost made it’s money back, but was a TERRIBLE movie. And so was Moulin Rouge.
Australia did make its money back. Its budget is $130 million but it got big tax rebates from Australia (the country) and in the end, it only cost the studio $78 million. It made $212 million worldwide. And I don’t think it’s a terrible movie at all.
I can’t believe some people think that movies like Birth, Fur, Margot at the Wedding or even Moulin Rouge should have been huge blockbusters. What about Dogville? It’s a shame it didn’t make $100 million in the US, isn’t it? Kidman really is Box-Office poison…
I’m not sure why Cruise suddenly became hot again after Valkerie came out – it was hardly a big hit. After the couch incident, no one wanted to touch him. Then suddenly, he was being offered all the big projects in town. Didn’t the studios realize that his audience had cooled on him?
As for his box office, he’s had plenty of flops, even if they seemed to make a lot of money. When you consider expectations and his paycheck, $100 million box office doesn’t mean it’s a hit.
Lions for Lambs was a FLOP – it made around $15 mil domestically. For a film with Cruise/Streep/Redford, that has to be considered a disappointment.
Even though Minority Report, Vanilla Sky and Collateral made $100 mil plus, considering the budgets and Toms fees, they weren’t money makers.
Magnolia didn’t make money (cost 37 and made 22)
And Kidman has only had 3 flops? Are you nuts?
Birth, Dogville, Stepford Wives, Eyes Wide Shut, My Life, Invasion, Bewitched, Far and Away, The Golden Compass, Margot at the Wedding, Fur, The Human Stain, Birthday Girl, The Peacemaker, Malice, Portrait of a Lady.
There’s a reason she’s been called the most over-paid actress. She’s actually only had a couple of hits that you could actually give her credit for – Moulin Rouge and The Others.
Maybe that’s why she’s making an Adam Sandler movie – to get some viewers
@Hank
Are you nuts? Birth, Dogville, Eyes Wide Shut, Margot at the Wedding, Fur, The Human Stain, Portrait of a Lady were never meant to be blockbusters! There are either small or difficult/complex films. I know it’s cool to bash Nicole Kidman these days but it’s getting ridiculous. People should really stop believing what the media say and start using their brain.
Oh and the last two movies where she had top-billing made $385 million (The Golden Compass) and $212 million (Australia) worldwide. And she was only paid $800 000 for Australia so I really REALLY don’t understand the whole ‘most overpaid’, ‘Box-Office poison’ thing.
Those numbers are from what year? I think Tom Cruise has lost his charm. I imagine if this movie was starred by other actors (say, Bradley Cooper), it might do better.
Wanna know why Tom has had flops? Because he’s an asshole who went on national television and told the whole world that psychiatry isn’t real. This was before The Last Samurai, after that, he’s an unbankable lead man who will stay that way for the rest of his career. Nobody likes somebody who insults the mentally ill – apparently only fellow Scientologists and bored movie goers are the only ones crazy enough to not hate him.
I think you misunderstood, There are “specifically talking about how much the movie made during opening week not overall.
WTF are you talking about? This will pretty much be his first flop. Lions for Lambs was a frickin play that couldn’t have cost a dollar more than the salaries. I agree he’s no longer a bankable movie star and that MI4 should be axed or have a smaller budget. But next time think before you say such ridiculous things.
This movie looks fun and I’m glad that Cruise is back…Let us all remember the performance he gave in Jerry McGuire and A few Good Men…he is one of our finest actors period…AS for Cameron Diaz she needs to team up with great actors to make her look good, period. People will go see this movie, what else is there…okay besides Toy Story…the movies being made these days are of poor quality..meaning actors and good story/plot…the crap, yes CRAP that gets greenlit in this town is ridiculous. Perhaps all of this is a joke so more and more people will go see Knight & Day..the quantity of quality people in this biz seems to have vanished.
Tom Cruise is a star and always will be. He doesn’t need anyone else by his side to make a movie successful. He was brilliant in Rainman. If you don’t like him, don’t go see him, but for those of us that do, we’re entitled to our opinion. For all of the men who have commented negatively, I would suggest that you’re jealous.
Plans for MI4 will not be canned, and don’t call me Sherly!
MI3 cost $150 mil and made $135 mil domestically. And did anyone really like any of those three MI films? They all sucked. Unless Cruise will make no money on MI4, how can they afford to make it?
MI3 made almost 400 mil when you include international, but when you take into account marketing costs and Cruise’s and Paula Wag-face’s fees, the studio took a bath.
Maybe instead of blaming the actors somebody should blame the studios for the terrible scripts they put into production and the horrible editing by forum that goes on. It is not Tom Cruise’s fault and the movie isn’t half bad. Tom Cruise is still a star of merit who has proven himself again and again. Take a look at Paul Newmans and Robert Redfords track record and then talk about Tom Cruise. And for everyone that doesn’t think the overseas boxoffice means anything get a clue.
Knight and Day isn’t going to be the huge flop everyone is hoping it to be. It looks fun and it’ll do decently.
There’s just something about Tom Cruise that no amount of couch-jumping can completely take away. He truly is a star, in the very meaning of the world.
I saw it last night and it’s a fun ride!! I really liked it!
Wednesday was a bad day to open this film on. I don’t get the marketing plan here? I had completely forgot that the film had even opened-up yesterday. I will see it this weekend though, perhaps tonight even, but they should have opened it on a Friday so they could collect the maximum audience rush, in regarding to ticket sales. Unless you are opening a film…where the holiday falls midweek, a Wednesday opening is highly risky, and just plan stupid!!!
I think Wednesday openings are smart but only if the film and marketplace calls for it. Opening on a wednesday in the summer gives you two extra days of summer box office and unleashes pent-up demand for the weekend so it is not sold-out as much when you go and lets excitement build with multiple chances to see the film. Also, it is a way to break-up the competition, giving a film more breathing room if it is weaker than the others. However, this film neither really HAD competition for the same audience nor pent-up demand so it was reallya pointless move. I think it will, hopefully, bounce up on Friday though. The sneaks were a good idea because all that I heard for those were positive word of mouth.
When my sister told me she was going to see this with her friends yesterday, my first reaction was: “It isn’t even out yet!”. And I’m someone who has been eagerly awaiting Knight and Day’s release. These mid-week releases work well with big tent-poles, but who even knew this was released yesterday. Maybe I’m in denial, but I think this will pick up a bit on the weekend, like Tropic Thunder, and pull in decent numbers (although nowhere near my original prediction).
Agreed. I read the review in the paper (a good one by the way) and didn’t even realize the film was released yesterday. Word of mouth should help get the thing rolling.
Fox moved it to Wednesday because it’s pretty much DOA when Eclipse comes out next week.
Studios open pictures on Wednesday when they think there will be good word-of-mouth…building the gross for the weekend.
Maybe people are waiting for the ridiculously over promoted Grown Ups movie, geez the entire cast have been everywhere since the superbowl promoting that movie
Im not disappointed. They have both reached their time limit IMO.
Ouch, that’s gotta hurt!
I know it’s tracking badly, but I thought the trailers were fun. I know… they can make anything look good in a trailer, but does it really suck that badly? Or are people just Cruised out?
I got a chance to see it and it’s actually better than the trailers. It’s very fun and exceptionally directed. I hope more people go see it!
I liked the trailers too. And based on the trailers, it met my expectations. Pretty funny, well-directed, above-average summer movie.
So I guess, either people are Cruised-out, as you said, or nobody knew it was opening on Wednesday. We’ll find out by the end of the weekend.
aaaaaaaand that’s a wrap! (on Tom Cruise’s career)
There are some pretty clear winners and losers in this scenario, but what’s really clear is that the demise of the star vehicle really benefits the studios and the IP holders (Marvel, Hasbro, Pixar) and hurts the agencies and rather grotesque and pointless entourages that have been built up around people like Tom for years.
Looking at the Knight and Day international press tour they just did you’d think it was 1997 all over again–there was absolutely nothing “21st century” about how that film was sold and presented to the public. It’s interesting that we have similarly funereal projects from Tom Hanks and Julia Roberts on the horizon where their star status can be similarly put to rest.
There are only four movie stars right now: Pitt, Jolie, Depp and Downey and three of them are pushing 50. Sorry, Tom. It’s over.
Will Smith is actually one of the only sure things out there. he deserves what he makes. Tom Hanks is also a true great and also can still do it. It’s all a matter of salary though.
Will Smith is ok , but he’s not as good an actor as Depp or Downey.
But we are talking the star (opening) power here and Smith is bigger than others because he is more consistent when it comes to opening different genres. Downey is yet to open a non-franchise, Depp is a hit and miss (AIW and POTC exceeded expectations but Public Enemy disappointed) and Pitt and Jolie are reasonably big but legging behind these 3 and other stars when they were in their prime (Arnie, Bruce, Sly, Ford, Cruise).
As for Knight and Day, I don`t think that star power could open this one because it didn`t look too remarkable. I get the excitement over Inception,for example, but Knight and Day stike me as a big budget Killers which I file under “maybe a rental someday when I`m too desperate to watch anything.” I honestly don`t see why would anyone be excited about this movie, even with Cruise comeback? Get some good director on the phone pronto,buddy. And some good cast too. Marion Cotillard instead of washed up Cameron Diaz, just a suggestion.
Are you kidding? Robert Downey Jr. MADE the Iron Man and Sherlock franchises!
Irrelevent, we’re talking about movie stars — people who can open films based on their name being above the table. Will Smith is by far the biggest one. Jolie and Depp are solid. Pitt and Downey, depends on the movie. (Assassination of Jesse James didn’t exactly break out.) I would also add to the list Adam Sandler — he’s been slipping in recent years but he’s had a long, reliable run.
Will Smith.
What do you mean pushign 50? Jolie is in her 30s?
Pitt, Jolie, Depp all have flops. If anything Will Smith is bigger than these three. As for Downy, I actually agree on that one. Depp has Alice, but that was also a disney film. Probably would’ve make as much with somebody else.
Nowaday NO STAR is a sure thing.
Will Smith isn’t a movie star?
Will Who? Oh, Jaden`s dad.
WILL SMITH
Will Smith is still a movie star. And all of his upcoming films are guaranteed to make money.
Jolie is nowhere near 50. And while people like to dislike her on blogs and messageboards, she is still viable. She’s had flops. But she is still a good actress. And her pouty sexy routine gets asses in seats for an action movie. Wanted was marketed around her and opened big and made money. Don’t underestimate her.
Also Tom Hanks is still a star.
so the Movie Star propeller era is coming to an end? I hope so
you forgot Will Smith
I dont think Tom Cruise is finished, but the old Tom Cruise formula is. He’s a good actor, people got tired of him. He needs to play against type
He did a fine job of playing against type in Collateral. No?
Yes, this is ridiculous. Shia LeBeauf is more a sure thing than Angelina Jolie, even if I can’t spell his name correctly.
You’re miscalculating LaBeouf’s appeal. People were going to go to Indy 4 and Transformers regardless of his presence. Whereas Jolie specifically was the reason people went to see Wanted.
Actually you’re the one miscalculating Michael. While you’re of course right about Transformers/Indy 4, Shia is THE reason why Disturbia and Eagle Eye did surprising business. Jolie is hit n miss. Shia has yet to have a flop since he broke out
Aside from Will Smith which everyone mentioned, you also forgot Leonardo DiCaprio.
plus Leo appears in smarter movies than these stars…he’s the only one doing reliably excellent material…can’t wait to see Inception
Also, Robert Downy Jr.? Are you high? What makes you think he’s bankable playing anyone other than Iron Man?
Sherlock Holmes
People probably think Downey is bankable after the shoddily made Sherlock Holmes made a fortune domestic and foreign. Because that’s what real stars do, they take a poorly crafted, badly developed movie and make it a hit. If it wasn’t for Downey, Guy Ritchie would have gone back to being the former Mr. Material Girl.
Um, Leo?
To be honest, ever since Tom Cruise came out in staunch favour of Scientology, his films have always had less publicity.
and it’s not just that he is a staunch supporter– he went beyond even that, talking about it at completely irrelevant times when he was supposed to be promoting his films– I think this would be a turn off to fans regardless of what religion it happens to be. he’s taken a step back from that approach, but I do think the damage is done, no matter how much his insulated hollywood supporters wants to push him on us with the overrated les grossman character.
Someday, producers will realize Cameron Diaz hasn’t been even moderately charming or enjoyable to watch since her debut in “The Mask”. And no, she was NOT amazing in “Being John Malkovich”. It was just the first time she wasn’t front-lit and dancing around in her underwear. So people thought she was transformative. Any other actress would have been called out on that ultra-weak performance… she was lauded because people didn’t know she was homely until she put on a mousy wig. “Knight and Day” should have paired Cruise with Amy Adams or Paula Patton… just someone who isn’t already convinced she’s the hottest girl in the world and therefore doesn’t have to bother with a decent performance… like Diaz seems to do in every role. So goddam boring. But, like every similar situation, it’s not the bad actor’s fault for sucking… they don’t know any better… it’s the studios who can’t wrap their minds around quality over familiarity. If one more friend tells me that their Indie will be green-lit if they allow Jason Biggs to star in it I’m going to throw up. C’mon…
Amy Adams can’t act and she looks like a gym teacher. The only reason you think she can act is because she is rather unfortunate looking.
You think teens care about Tom Cruise anymore—they don’t. You think the middle class/working class can go blow $45 bucks for two people to go to the movies (with soda and popcorn)every week—they can’t. What you are seeing is the results when people will only go to a movie in mass that they know is a sure thing. Has the above title actors seen a major hit in salary? Funny, the rest of the world has.
That’s what happens when you have no creativity and let the talent dictate how the movie is marketed. If you paid attention you could see the campaign flailing ang grasping for various tricks to make it look exciting or just interesting. Ooh look, it’s a matador! Now i want to see two stars past their prime!
The performance of Knight and Day will have nothing to do with how well Mission Impossible 4 will fare at the box office. This isn’t a matter of Tom Cruise’s audience appeal, it’s the film itself.
MI4 comes from an established franchise whereas Knight and Day is an original action comedy with a similar premise and tone of Killers (and that was awful).
If any studio execs decide to kill the fourth installment of a billion dollar franchise then what little faith I have left in the film industry will be hanging by a very small thread.
Finally! Someone with reason
What will kill it is probably the declining BO of the said “franchise” as well as the fact that the second and third installments lost money. Granted that was partly because Cruise got 20% of the gross back then and he’s foregoing his points this time. (If you can call Paramount saying no f-ing way foregoing.)
The thing is the only thing they really have to sell MI:4 is the fact that Brad Bird is directing it. But seriously, how many Brad Bird fans are there in the world when his name isn’t attached to a Pixar film. He’s talented but I’ll bet most people who saw The Incredibles don’t even know who Brad is.
This is also a pretty huge blow to Mangold’s career, especially since a lot of reviews have pointed to his erratic, “random” filmography. With Knight and Day he could really enter that penalty box where Brett Ratner and F Gary Gray are where nobody wants to hire him because he’s priced himself out of the market (and there are a half dozen much cheaper guys who can do the exact same job).
Why did Mangold have a hard-on to work with Cruise for so long anyway? He’s been trying to get a movie going with him since like 2003.
INterested Obsvr -
Regarding your post about movie stars: You forgot Smith (Will) and Washington (Denzel)….or are they beyond ‘movie stars’???
INterested Observer, I don’t even think those four (Pitt, Jolie, Depp and Downey)are movie stars in the sense of being draw enough on their own anymore. Look at their track records where the movie doesn’t have some other draw (i.e. Tarrantino, comic book/video game franchise, Disney, remake or retelling of beloved subhect matter), and you will see that even these four aren’t draws on their own. All their big hits had other built-in audiences. I honestly don’t think there is anyone (aside from maybe Will Smith) who can command a large opening/audience on just their name alone anymore where nothing else is the major draw (i.e. director, co-star, comic/story/video subject matter).
Media Messiah is dead-on. It’s suicide to open on Wednesday unless you’re dealing with a severely hardcore ‘must see it NOW’ fanbase. At worst, you’re just taking the opening Friday gross and dividing it into three days (IE – how Sex and the City 2 took what should have been a solid $25 million Friday and chopped it into two middling $14 million days). At best, you’re creating the impression of flop-hood going into the weekend because most moviegoers were just waiting until Friday to see the film. We won’t know the full box office story on this one until Saturday or Sunday. As for MI4, that will still be a go (especially with Brad Bird already signed to direct), just with a smaller price-tag and likely less back-end for Cruise.
so true. you open movies like The Dark Knight on a Wednesday– films with a lot of fan base, great tracking, and buzz. I though the Knight and Day trailer looked like a fun little movie that would be worth checking out some weekend; whether fair or not, this poor opening makes it seem less worth my time.
Sometimes people here seem to know what they’re talking about, and sometimes they seem to know nothing at all. The film performed poorly on it’s first day of domestic release, and so that means the film is an absolute failure, and it means we’ve seen the very last of Tom Cruise? How utterly ridiculous. The film might continue to disappoint in the US, yet make mountains of money overseas (SATC2 anyone?). I’ve got no dog in the fight, myself, but I’m curious to see how the worldwide BO actually plays out, and whether I really do next find Mr. Cruise serving drinks from behind the bar at Spago. Methinks not.
Interested Observer –
You missed one Hollywood star — WILL SMITH!!
You realize this was pointed out SEVERAL TIMES 35 minutes before your post?
“Observer” I think you are forgetting the biggest movie star of them all – Will Smith. I think you also consider Tom Hanks as a star – though he hasn’t been as prominent as an actor recently.
Though your overall point rings true – star driven vehicles are falling to the wayside in favor of cheap, though possibly great talent (e.g. Chris Pine in Star Trek) to reduce budgets. You should read Ebert’s review of Knight and Day where he contends with the lack of star vehicles. He states the film needs, “More of the stars. Because movie stars really do make a difference. I insist on it.”
As for the film: I had high hopes with Mangold at the helm. The LA Times ran an article on him where he tried to come across as calm and cool during Knight and Day’s production, but I think that instead translated into the movie being messy and unfocused. I thought the trailers looked fun but it sounds like another dud and I may check it out on DVD. After all the crappy films Hollywood has subjected Americans too, I can see why domestic B.O. is tanking – there’s an increasing skepticism with every new release.
Everyone wanted to love Tom Cruise but unfortunately he blew it! So sad. The whole crazy Scientology cult thing has ruined it for him. And there is a sort of arrogance about him, a frantic and phony self assuredness and we can all feel it. Something isn’t right with him. I hear the movie is fun though. I will see it. But his story is another case for keeping your beliefs, sexual orientation and private life PRIVATE if you are in the public eye. We just know too much about him and he seems unstable.
yep! When you mention him now it’s like “freak!”!! The stupidist thing he ever did was fire Pat for his sister. I hope 0T8 was worth it.
spot-on about kingsley departure. after that no one there who knew how to hold the reins.
“He blew it…so sad”. Well I guess if you call 36 movies, billions of dollars of box office, hundreds of millions in salary, being one of the biggest movie stars in the history of show business “blowing it”… couldn’t we all be so lucky.
While I do think the couch jumping period hurt, it also opened up a window to maybe what we’ve seen in the past has all been a controlled sham. Along comes Tiger and wow, the public image is quite different from the private. People started asking questions about him and now he just seemed weird. While Tiger seems dark, Tom seems weird. The creepy laugh, weird.
But in reality, he’s aged gracefully and can’t be #1 forever. New demo in movies these days.
He’s a very good actor and a nice guy. I hope the movie finds an audience.
I think everyone should wait and see what the weekend grosses are. They got a jump start to gather some steam before Friday. Anyone stating that Mangold is now in movie jail after one report of mid-week grosses is someone with serious issues or a UTA agent, or both.
Will Smith is on a producing hiatus and has been since late ’08…his next movie isn’t until MIB3 and that’s a long way away…but yeah he’s a star. Point is Tom isn’t anymore.
@C’mon;
You are obviously gay or a woman. Not to say that either are bad, but that’s the only reason you will spit what you have spewed about Cameron Diaz. Girls always hate on girls, I understand. A gay guy might not see why Cameron Diaz is “moderately charming or enjoyable to watch”, I totally understand…
But to list her films and omit ‘There’s Something About Mary’? Is utterly implausible. Because your description of “moderately charming or enjoyable to watch” are BOTH executed with vigour by Ms. Diaz in this film. She is absolutely brilliant in it… As she was in My Best Friend’s Wedding!
Not mentioning TSAM is the equivalent of listing Harrison Ford’s movies and foprgetting Star Wars! The only reason your brain would do that is because that one movie eradicates your whole argument.
N. Solo
Why did they open on a Wednesday? Most of the film’s target audience is busy during the week. Word of mouth might help it find some legs if it’s ever given room to breathe.
Releasing midweek was stupid. It’s just going to create a perception that it’s a flop prematurely. (although it may wind up flopping)
I agree with many of the posters here that starpower has simply changed forever. We can see movie stars we love a few months later when the DVD comes out and there is so much to watch that the vast majority do not go to or stay away from a movie because of the star in it.
It’s all about the project. But of course, the bigger stars get those better projects that come with better promotion so it seems to be all about the star — it’s not.
Even Downey, who everyone loves but who is a bit overrated IMO, only works in certain things. Soloist and Charlie Bartlett did poorly, Iron Man and Sherlock Holmes (a very disappointing movie) made huge bucks.
Iron Man is a popular brand name. RDJ was the right man at the right place at the right time. That helped sell Sherlock Holmes which is another brand name. But creditting RDJ entirely for the success is wrong. brand name is still bigger than he or any other star which is why series like Harry Potter, Twilight, LOTR, superhero movies make bigger bucks than star vehicles despite lacking a markee names.