
It’s one of newsosaur journalism’s most coveted gigs, and always influential in terms of Hollywood coverage.
Now the Grey Lady is expected to announce by next week that Gerry Marzorati will exit his post as editor of The New York Times Magazine before the end of the summer. Already, names of his replacement are circulating, most prominently former Timesman James Bennet, who has been editor-in-chief of The Atlantic since 2006.
Insiders suspect Marzorati will be drafted to help spearhead the NYT‘s content pay wall. First word of his impending exit came from the New York Observer today. The move was hardly voluntary, sources tell me. Insiders say morale had sagged at the magazine under Marzorati, that the articles had lost their edge, and that little attempt was made to bring in younger readers. If that seems a harsh assessment, then remember that working for the NYT also means routinely removing all the knives from your back.
I’m told his exit also is a direct result of Marzorati having alienated important staff members. One of them was Stefano Tonchi, who departed his post as “T” editor in March to run W magazine. T brought in millions of dollars in advertising under Tonchi’s stewardship, and I hear his exit took Times overlords by surprise. Following him to W recently was Lynn Hirschberg, T‘s and the NYT‘s magazine’s controversial editor-at-large who directed and wrote most of the magazine’s Hollywood coverage. Hirschberg had been brought in by Marzorati’s predecessor Adam Moss.


bring back Adam Moss.
It looks to me as if one thing that’s going wrong at the Times magazine is that they’re probably trying to save money by getting regular Times reporters to do a lot more of the articles.
Straight news reporting is important, but it’s not the same as writing a fun, snarky column or writing a long magazine article. Certainly, some reporters can cross over, but, in general, pretending that a straight news reporter is something else seems to me to be a bad way to save money.
They should give it to Peter Kaplan….but it’ll probably go to some boot-licking Pinch acolyte.
Peter Kaplan is too smart an idea for NYT. Anyway, the zine
sucked. Exit of Lynn Hirsch-etc was no loss. Smarmy lady.
On-line NYT definitely needs help. I cannot count the times I have found typos and stupid errors in it. Really sad and embarrassing. I mean, this is the New York Times, people. You are supposed to be the standard bearer, in all things. Sheesh.
Did anyone read the NYT magazine anymore?
It was boring, badly-written and irrelevant.
And it’s Hollywood coverage under Hirschberg was not ony full of puffery but wrong. She doesn’t have a clue. W deserves her…
Christina Kelly–whom everyone knows was REALLY the voice and the heart and the soul behind Sassy Magazine. Or Mary Kaye Schilling,now at NY Magazine, also an ex Sassy exec-editor. Make this magazine fun and provocative again.
I’m one of the younger readers who doesn’t read it anymore. I remember being in high school and my parents in LA subscribed to the Sunday NY Times and the first thing I did when I got the paper was take out and read the magazine. Even though it’s free online, I rarely look at either the magazine or the book review anymore. The magazine has lost its topical verve and honestly the health reporting is abysmal. The book review is all about long dead authors and ghosts. They are doing very little to appeal to an intelligent younger demographic that obviously exists and has spending power.
Out with an old NY Times editor and in with a new one. Machts nichts. It’s just rearranging the deck chairs on the Titanic.