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Remember I told you about Luke Johnson, the ex-Channel 4 chairman who also presided over the demise of Borders UK, warning High Street book shops are doomed? Curzon Artificial Eye, the arthouse distributor/exhibitor, is building a cinema inside Waterstone’s flagship Piccadilly store. Trade magazine The Bookseller says more Curzon/Waterstone’s bookshop cinemas are planned. The exhibition chain already runs one cinema in Wimbledon out of an HMV record store. HMV owns Waterstone’s. Ross Fitzsimons, group strategy director of Curzon Artificial Eye, says 20 more HMV joint ventures are planned over the next five years. Waterstone’s declined to comment.
Curzon Opening Cinemas in Bookstores
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Why read the book when you can watch the movie on level 3! What a terrible concept. Apart from anything else that’s a great store and it’s obviously going to severely reduce the scope of titles they can carry.
Could save arthouse.
I wonder if they’re planning to emulate the IFC/Magnolia model in the UK. Seems to be the only show in town for the majority of arthouse titles in the states
If done in the United States, I’d rather see bookstores open up in theatre multiplexes than the other way around. A Borders inside an AMC complex? Why not?
“Seen the movie? Now read the book!”
A Wonderful concept – especially if, as it should, it widens the audience and opportunities for indy writers and film makers whilst giving the booksellers a much needed shot-in-the-arm.
Great!
The first commenter exemplifies the lack of imagination that has doomed many US corporations. Movies drive the sale of books they are based on. That’s why you see LOTR, Harry Potter, and Twilight books all over bookstores when the movies come out. Combining bookstores and theaters seems like a natural, especially if the theater is an arthouse. Throw in a good cafe and a decent bar (with the ability to take your food and drinks into the theater) and then we’re really talking.
Have to agree with Brian’s comment about the lack of imagination. There is an obvious cross-over between cinema goers and book readers, and it shouldn’t be forgotten that the book will normally come out well in advance of the film.