Odeon: 50% Of Box Office 3D Within 3 Years

COMMENTS (6)

• How about taking that money and installing digital delivery and exhibition infrastructure instead? Why is the industry still shipping around film cans and putting these things on platters like complete luddites? Do you like spending all that money on prints and shipping?

  This 3D building boom is gonna be just like all the other exhibition building booms, unless they think James Cameron is going to start making 3 films a year…

  Comment by Joe — Monday, 19 July 2010 18:57 UK  Reply to this post

• I don’t like this trend at all. I am claustrophobic and have motion sickness. Any 3D is barf city for me what with the theaters being so small. Even with regular films I have to sit in the back two rows to be able to watch them. The last 3D I saw was one with Brendan Fraser (I think it was a remake of Journey to the Center of the Earth) and I got so queasy then that I had to leave the theater before the movie was finished. I was also constantly batting at the images to get the flying things out of my face. Not good.

  Comment by foggydog — Monday, 19 July 2010 19:12 UK  Reply to this post

• Furthermore, box office and DVD/Blu-Ray revenue is relatively unimportant.

  Hollywood now is like Marvel before it was bought by Disney. Making most of its money of merchandising. Disney expects merchandising revenues from Toy Story 3 to be in the billions. Margins extremely high.

  What movies are, really, is some loss-leaders, various stuff to keep people working in it with social status happy, but mostly giant toy/merchandising ads for families with kids.

  Gross revenue from Toy Story 3 merchandising is expected to be about three times that of box office revenue.

  Comment by whiskey — Monday, 19 July 2010 19:47 UK  Reply to this post

• 3 James Cameron films a year???!!! By all that’s holy… NOOOOOO!!!!

  Comment by Ripsnorter — Monday, 19 July 2010 22:07 UK  Reply to this post

• My daughter and I both get migraine headaches from the 3D glasses/movies. Guess we’ll just have to stop going to the theatre. I read that 5-8 percent of the public are stereoblind (inability to process 3D depth) and 20-30 percent have some level of stereoblindness that makes watching 3D uncomfortable. Honestly, I don’t find the extra $4-5 worth it when I don’t really notice the 3D and I end up with a headache. For 25-38 percent of us, I hope they continue with the 2D versions of these films; otherwise, I guess I’ll stay home and watch them on demand.

  Comment by jdessart — Tuesday, 20 July 2010 14:16 UK  Reply to this post

• I don’t know if the “50%” figure for 3-D was for the UK, the U.S., or worldwide.

  Still, I think it’s a vast understatement.

  I fully think 65% to 75% of total U.S. box-office will come from 3-D films just three years from now.

  3-D may very quickly take over the movie industry.

  Comment by Joseph — Tuesday, 20 July 2010 20:57 UK  Reply to this post