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Fox’s new Gordon Ramsay reality show MasterChef debuted with the highest numbers for any new series this summer. It posted a 2.7 rating/8 share among adults 18-49, winning the 9PM hour against NBC’s America’s Got Talent (2.1/6) and holding onto 96% of its lead-in. It was a strong Ramsay-themed night for Fox, with Hell’s Kitchen opening at 8 PM to 2.8/10 in 18-49.
Meanwhile, NBC’s Breakthrough with Tony Robbins (0.8/3) at 8PM tied another NBC series, comedy 100 Questions, as the lowest-rated new series launch on any network this summer and on NBC ever. Talent (2.5/7 from 9-11 PM) also posted its lowest rating this summer, down 17% from last week. ABC and CBS aired reruns. Fox easily won the night in the 18-49 demo, with Hell’s Kitchen and MasterChef as the top two programs of the night.
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Bummer, Tony’s show was great-
However, it may be “too real” for the slouches that make up the viewing public-
To bump the ratings he will need to “dumb it down” for the masses…
My Wicked Ways refers to the viewing public as “slouches”. And there you have it, one of the primary reasons American viewers are disenchanted with network t.v., and why they are fleeing in droves to cable.
The arrogance of that statement is stunning and shows a lack of true understanding about the viewing habits and tastes of the American viewing public.
Networks are free to program whatever they wish. It’s their choice, their own individual expression. And they do so knowing the risks involved. That’s the way the system works.
Some shows succeed, others never resonate with the public. If a show fails, it’s because the public exercised its freedom of choice and expression, not because they don’t live up to the lofty expectations of people like “My Wicked, Wicked Ways”, a person who is seriously out of touch with anyone outside his echo chamber.
Networks are really just (any kind of) stores. You can put whatever you want on the shelf, but you never really know what the people are going to buy.
To look down on the people who are buying as having no taste is going to put you out of business.
Well said, Media Dog. Entertainment is about choice. Taste is in the eye of the beholder.
Commenters on several TV blogs are already predicting that NBC will dump “Breakthrough” at any time, even though it would be cancelled after just one episode.
I have heard nothing official about such a cencellation, although I wouldn’t be surprised if “Breakthrough” gets cancelled now.
I don’t think viewers who have been laid off, downsized, or unemployed, lost their home to foreclosure or suffered marriage conflicts due to the recession relate to books, shows and gurus touting a “positive attitude” of any kind these days. Its a tough time for Tony Robbins….I doubt the show will last its run.
Additionally, sending around videos of the young man and motivational speaker without arms and legs suggesting we be grateful for our current situation is becoming a cliche….he’s a speaker and he has a job…his purpose is to look inspirational and do what he’s been told he can’t….the American viewers wont fall for this anymore from gurus…and in November, I doubt they will fall for any positivity peddling politicians either…
Funny – a new low that stems from the Ben Silverman legacy at NBC. It’s a terrible show and that’s why NBC waited to bury it in July after a year in the can. Wasn’t this Bruce Beresford-Redman’s (AKA -the “Survivor Killer” show? He is listed on IMDB as the executive producer.
Howard T. Owens was lead exec. producer credit. His rise in the business was working as Ben Silverman’s assistant. He never really rose beyond that. But Ben did take care of him and get him promoted every step of the way. This says more about Ben Silverman than anything else. Loyal and a decent guy.
Thank you.
Are you Ben Silverman or just a dumbass?
There’s a difference between being Ben Silverman and being a dumbass?
Tony, Tony, Tony or shall I say Tony, Tone, Toni…love the guy and he’s a great inspiration. But, the people who were involved in putting this show together (exec. producers) in my opinion are not good people nor creative people. Real disappointing to see Tony’s lack of judgment. He could have chosen anyone in the business to put his show together and he read the situation all wrong. I was excited about a Tony Robbins show but this certainly was not the show for me.
A real bore. Everything about it was wrong. Tony Robbins is so smart, yet Dr. Phil is a monster success. Tony should have gone that route. Help folks from all walks of life by talking with them and working through their problems. Sky diving etc., is boring to watch. Tony Robbins is not.
Thank you.
I appreciate Tony’s work (the classic GIANT and Personal Power and The Edge) and think that right now is the perfect time to create a show from which so many people could benefit.
But… the promo pretty much sucked… nevertheless, I checked it out. It’s Tony, after all.
I don’t know what f***ing i*** thought it would be a good idea to show the example of the guy in the wheelchair as the first episode. Unfathomable. How many people can relate? Plus, the first 10 minutes or so were nothing short of horrible, bottom of the barrel reality tv at it’s worst. Sob story with tears. Dear God. Completely wrong for this type of show. I was pretty bummed so that I didn’t really pay attention to much of what followed (the better parts).
@ My Wicked… the first 10 minutes were dumbed down. Neither Tony on stage nor the presentation of the couple gave the uninitiated any clue as to what to expect from Robbins.
It’s really too bad, what a wasted opportunity. This could have been so great — and valuable…
Agreed. And did you see that Brett Ratner said the is an example of excellent television? Nuff said.
Thank you.
Guess Tony didn’t “motivate” very many people to watch the show.
If nothing else, Robbins was always a savvy self-promoter and brand manager of All Things Tony Robbins!, so I’m surprised he went with this stinker too. Total trainwreck from the word go. He should have run away as fast as his giant feet could carry him. The fact that he didn’t makes me pretty sure I don’t want to follow his advice. Not even accidentally.
Why do you think he did this stinker? Curious. I cannot figure it out. It’s not like the people who came to him were sophisticated or anything. Look, if it were Ben Silverman I’d understand Tony possibly falling for the charm. But this was not a Ben Silverman show. How did Tony fall like this garbage?
Thank you.
Robbins is so 1980′s. OK, maybe 1990′s. But am I the only one who is tired of the worn out schtick this guy puts out time and again? Come on, you know what’s going to happen: cue the troubled individual / couple / company, in walks Tony to save the day, Tony talks trash and amps everyone up with his high energy antics, all ends well and Tony finds some way to hawk one of his books/seminars/coaching programs.
Geez, couldn’t the networks (or even cable) find someone else way more interesting than this guy? I tired of watching Tony back when he was on Larry King Live the first several times (and that was waaay before LKL drifted into irrelevancy.)
Tony was well set up for the 80′s and 90′s, even early 2000′s. But not in this era.
As a huge Tony Robbins fan, I thought the story in the pilot was beautiful and touching. But when it was intro’d I cringed. Is this really what you’re going to open with? After watching the show, I have to say that I loved it. But the problem is that it lacked originality and creativity. For a guy with the talent, resources and capacity this guy has, it was disappointing to see a run-of-the-mill reality format. I want Robbins to do well, he deserves it and comes from a good place. But this format is all wrong for him, and makes him look like a “life coach”, which underestimates who he is and what he does.
I was looking forward to It…yet came away pretty disappointed…saw the 2nd show of the almost bankrupt couple…how many 1000s pa couples in similar dire straights get the job leads that these 2 got …or tonys coaching ? Not many…hardly a true reality show in my books.
I love Tony but as a first shot at a prime time this was not his best material – after all who can REALLY relate to what happened to the couple in the first episode… Seriously, this is mainstream TV PRIME TIME… The fact of the matter is that the mainstream viewer with beer gut and chips in his hand does not really see or can relate to this – aka what’s in it for ME??? Thus the ratings – like I said I love Tony he was one of the inspirations in pursuing my dreams of being a magician as my full time job (www.magicianvancouver.com) so I am a big fan, but time to go back to the drawing board… Love you Tony!