
LeBron James’ special The Decision delivered big ratings for ESPN last night. The special, in which James announced his decision to join the Miami Heat, generated a 7.3 overnight rating from 9-10:15 p.m. ET, the highest rating for any program – on broadcast or cable – last night. It was also ESPN’s highest overnight rating for any non-NFL ESPN program this year. The telecast peaked with a 9.6 rating from 9:15-9:30 p.m., when James announced his choice. The top three local markets were heart-broken Cleveland (26.0 metered market rating) and Columbus (14.2) and jubilant Miami (12.8). How large of an audience did James draw? Consider this: ESPN’s exclusive interview with Tiger Woods on March 21 posted a 0.4 metered market rating. ESPN’s exclusive interview with Alex Rodriguez on Feb. 9, 2009 generated a 0.9 metered market. The Decision was also a hit online, generating more than 300,000 unique viewers on ESPN3.com.
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Good ratings but at what cost? Did he really have to drag it out like that? He knew he was leaving and that’s his business but he could’ve had a little more class with his exit. Money will never be an object for LeBron so the manner of his departure was unnecessary and by most accounts he’s a pretty decent individual so I don’t foresee the usual dumb jock problems in his future but the way he left Cleveland will haunt him for a long time. Just my opinion.
Wow…so everyone in this entire country of 310 million is at home at this hour to watch, and only about 10 million do so? Soooo, impressive.
Meanwhile, 7 million people tuned in some days to watch World Cup Soccer matches from 7:00am – 10:00am on the West Coast, and 10:00 – 12:00pm on the East Coast. That is far more impressive.
Only little kids watch kickball. I’m sure Hannah Montana gets good ratings during the day also.
This is TERRIBLE News !!!!!!!
This means in 5-8 years when the NEXT big sports star emerge from obscurity, he will one up Lebron by having a one hour PPV to announce where he’s going to play, and in 10 years some Movie studio will pay an athlete 20 million just to make his decision to move to another team during the trailers of some summer block buster movie.
ESPN should be ashamed of what they did last night, and simply ashamed of what they’ve created.
i agree, all the attention for one athlete is just ridiculous. even worse than that tiger woods so-called news conference. and i’m sure bad for the team too when all the attention is on one egotistical diva. but at least they donate the ad dollars for charity.
All this for an athlete that hasn’t won anything.
Can’t wait for Lebron and Co. to tank in Miami…
Or wind up as one of Dexter’s victims.
I think the more interesting story is that everyone involved has a deal with CAA. LBJ, Bosh, Wade, even the sponsors of the program I believe….
Of course it had big ratings. It would have been big if he just held a fucking press conference! Coast to coast people think it was a schmucky thing to do.
The CAA “packaging” is exactly what’s interesting.
Why does people have problem with this??
It was interesting event and gave all of us something to watch, didn’t it?
Will give you 2 words.
Carlos Boozer.
Did Cavs took care of that issue when it was time to resign him few years ago? NO..
Epic failure of Cavs.
Another words, no star wants to play in Cleveland and Their management team are just plain bad so why blame James?
I also say Chicago’s failure was to sign Boozer..
Also, management team in washington, they used MJ for 2 years and got rid of him like piece of meat.. So another words, anyone out there with power is screwing the others so why should james get all these bad reps? EVERYONE does this.. EVERYONE…….
Do you think kobe get to play w/ Pau Gasol? Who is pretty much best power fowrad in entire NBA?
I don’t get it.. what people are bitching about.