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SATURDAY PM/SUNDAY AM UPDATE: Friday, Saturday, and weekend numbers for North America’s Top 5 movie grosses:
1. What an impressive start for the Warner Bros/Legendary Pictures mind-bending scifi thriller from 3,792 theaters, with Friday’s $21.6 million (including $3M midnight shows in 1,600 locations) and Saturday’s $21.5 million. The studio pegged the weekend opening at $60.4M, solid for a 2D film, against a $150M budget. Audiences rated it an overall ”B+” Cinemascore, with the under-25 crowd giving it an “A”. Then again, this is Summer 2010′s most anticipated film because of Chris Nolan’s incredible track record for critically acclaimed big box office actioners (Batman Begins and The Dark Knight) as well as smaller psychological dramas (Memento and Insomnia) films — and Inception represents both genres. (By the way, have you seen Inception’s comic book preview? This rather innovative marketing gimmick is here.) This gives star Leonardo DiCaprio his biggest debut ever, out-grossing the mid-February opening of his Shutter Island with Marty Scorsese. Also, the IMAX screenings of Inception accounted for 12% of the weekend gross with an amazing $7 million in 197 locations: the best ever for an IMAX 2D title.
But I’ve rarely seen Hollywood all over the map when it came to a movie’s expected 3-day weekend grosses like this time. That’s because this was an original film not easily explained in a 30-second spot. Rival studios gave me predictions ranging from a low of $40sM to a high of $60M — and everything inbetween. Especially because, surprisingly, tracking didn’t jump quite as much from last Monday to now. Comps include Shutter Island with a bump for summer, or Batman Begins plus inflation. But no one is certain what to add for ”The Nolan Factor”. (This was a movie Chris wanted to make for 10 years.) Yet everyone agrees that the pic will have considerable legs if audiences don’t find it too dark or too hyped or — god forbid! — too smart. Though one reviewer complained, Nolan’s visionary film has ”no soul, no sex, and almost no joy”.
Inception generated an estimated $15.6M internationally with nearly 2.7M admissions from 1,753 screens in 7 markets. The studio plans a 3-week overseas roll-out for Chris Nolan’s pic. This weekend, the UK delivered an outstanding £5.6M ($8.6M) from 451 situations nationwide, marking the biggest opening ever for a Leonardo Di Caprio film in that country. Inception dominated the weekend at #1 with a commanding 40% of the Top 5 market share. The pic also launched in these Asian markets — Taiwan, Philippines, Malaysia, Singapore, Indonesia, India, and Thailand — and is estimated to top the charts throughout the region with an estimated $6.4M on 978 screens. Next weekend Inception opens in 29 additional countries, including: France, Russia, Australia, Korea, Japan, and Mexico. Then, from July 28th to August 1st, another 13 markets come on line, including Germany.
2. Despicable Me (3D) (Universal) Week 2 [3,501 Theaters]
Friday $10.1M, Saturday $12.9M, Weekend $32.7M (-43%), Cume $118.3M
Superb hold of -43% after big last week for this Illumination toon, even up against 3 other family films in the marketplace. It crossed the $100 million mark in just 9 days of release — good news for hit-starved Universal.
3. What a huge disappointment for Disney. Jerry Bruckheimer’s Sorcerer’s Apprentice tanked by making only $5.4M Friday and $6.9M Saturday from 3,504 U.S. and Canadian theaters for what should be a paltry $17.3M for the 3-day weekend. The studio even moved up its opening to Wednesday to garner extra attention but added only $3.7M Wednesday from 3,385 locations, and $3.2M Thursday. So the pic’s cume is now $24.4M. Little wonder that Hollywood thinks this may well be the last film at Disney where megaproducer Bruckheimer just phones it in. The pic’s 5-day projection kept going down, from $35M to $30M to $25M for the costly Nic Cage starrer. But I’d been following the pic’s tracking, which at no point hinted at a blockbuster. At 2 1/2 weeks out, Sorcerer’s Apprentice was tracking worse than Bruckheimer’s U.S. underperformer Prince Of Persia did.
Though exhibitor screenings had gone well, Disney was concerned. A week later, numbers for Sorcerer’s Apprentice showed gains. But then, Sorcerer’s Apprentice stalled at 8% first choice, which is unusual. “You’d like to see that weekend before opening show some real growth. But the pic is not showing a heck of a lot of strength with family audiences,” a source told me at the time. Then again, Prince Of Persia was a North American disappointment when it opened to $30M. But it has made 72% of its money internationally. That is the only hope for Sorcerer’s Apprentice now.
4. Twilight Saga: Eclipse (Week 3) [4,001 Theaters]
Friday $4.5M, Saturday $5.1M, Weekend $13.5M, Cume $264.9M
5. Toy Story 3 (3D) (Disney) Week 5 [3,177 Theaters]
Friday $3.4M, Saturday $4.8M, Weekend $11.8M, Cume $362.7M
6. Grown Ups (Sony) Week 4 [3,074 Theaters]
Friday $3.1M, Saturday $4M, Weekend $10M, Cume $129.2M
7. Last Airbender (3D) (Paramount) Week 3 [2,805 Theaters]
Friday $2.2M, Saturday $3M, Weekend $7.4M, Cume $114.8M
8. Predators (Fox) Week 2 [2,669 Theaters]
Friday $2.1M, Saturday $2.7M, Weekend $6.7M (-73%), Cume $40M
Boy, that’s a big week-to-week drop.
9. Knight & Day (Fox) Week 4 [1,925 Theaters]
Friday $1.1M, Saturday $1.4M, Weekend $3.5M, Cume $69M
10. Karate Kid (Sony) Week 6 [1,532 Theaters]
Friday $635K, Saturday $935K, Weekend $2.2M, Cume $169.2M
Editor-in-Chief Nikki Finke - tip her here.
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But do they need more than solid?
Saw it myself at midnight last night and it was excellent! Nolan truly outdid himself! (Should be noted that he also did The Prestige which was also excellent).
Hey, where’s everyone claiming Predators is this decade’s unmitigated box office smash? -80% Friday-to-Friday… does anyone even remember it’s still in theaters? Toldya!
Didn’t Nikki say that PREDATORS cost under 40M? So it’s already reached 40M in two weeks. Also I don’t think anyone ever said it would be an unmitigated smash. Sorry! Meanwhile Inception cost 192M and will make 56M this weekend. Awesome movie and should make its money back, but by no means is it a smash yet either. Let’s just pay attention to the math and analyze that way next time.
Don’t get me wrong, there were some breathtaking effects in this film, but like “Shutter Island”, this for me was another dramatic turn for Leo where he’s screaming and shouting all over the place amidst a plot that, if you blink, you just can’t understand.
And 2 1/2 hours made the entire experience worse! I may be in the minority with a hearty thumbs down, but I do know for a fact that many others felt the same way after seeing this (some guy in front of me said to a friend on his way out that it would have been better if it were ‘understandable’).
Maybe we’re just not the audience for this film?
Don’t know – I’m baffled… But then I again Nolan’s “Dark Knight” had me puzzled at several different points as well…
Is there any way Chris Nolan can take on a project where the script isn’t so layered you get lost between the sheets? Damn!
DING-DING-DING
Could there be a new challenger to the most costliest box office dud of the summer between Jonah Hex and The A-Team???
Hmmmmm it seems Sorcerer’s just might be.
Saw the pic last night. I thought it was great, but THIS MOVIE WILL GO OVER MOST PEOPLE’S HEADS…Definitely TOO smart for John Q Moviegoer…
On behalf of John Q Moviegoers everywhere, how ’bout you give us a chance? CAPS LOCK IS CRUISE CONTROL FOR COOL!
I agree people won’t get it, it is a smart smart movie, but the buzz is incredible, already a over 9.3 rating on imdb, twitter’s blowing up about it, the buzz will spread like wildfire.
I hope this movie is huge, it’s about time a filmmaker challenges the audience to (gasp!) think.
There is no challenge to think at all! Nolan explains everything throughout the movie.
The challenge is to stay awake through all the boring explanations.
Couldn’t agree more! This was one of the easiest films to follow, ever! I’m actually a little disappointed it didn’t challenge audiences like The Prestige did.
Amen.
Since when has Twitter been a strong predictor for box office? Plenty of films in the last 12 months have trended strongly amongst the twitterati only to disappoint when the weekend totals came in.
Honestly, this movie is for dumb people who think that understanding an overly complex puzzle that is explained to you in obvious exposition makes them smart. The movie is fine and I hope it makes a billion dollars because I’d rather have movies that try a little too hard than basically any other tentpole made by the studios this year… but don’t act like it’s even as clever as Memento.
There always has to be a contrarian.
Really? I thought it was pretty straightforward.
Well, considering how moviegoers are finally seeing through the bullshit of Hollywood by avoiding junk like Killers,Persia,and SATC after their 1st weekends, it could have legs after all.
WHEN it’s all done…opening weekend; 70 to 80 mil.
Of course, just because a movie must be seen more than once to be understood doesn’t necessarily mean it’s too smart. Smart can mean making complex concepts easy to comprehend.
While this movie may be too smart for some, I certainly didn’t think it was too complex. You just have to pay attention, which may prove too difficult for Generation ADD.
I am surprised at how well Inception handles a twisty, turny plot. Agree that the main concern would be dumb moviegoers not getting it. Especially since movie plunges you into the dream logic from the get-go, but that is probably a smart move.
Since Leo spends WAY too much time explaining to the audience as though they are 4th graders I don’t see any danger of people not getting it. For us above the 4th grade level maybe a little bit of show me instead of tell me would have been better.
55m for the weekend
Saw the midnight IMAX and had three thoughts as I watched this spectacle unfold.
1. Immediate dream sequence immersion is good (if a bit jarring).
2. This movie might be too smart/cute by half for some viewers.
3. Christopher Nolan did it again. The $$$ should flow.
Positive word of mouth plus the “Nolan” factor equals $60M+ opener.
The phrase “too cute by half” is itself too cute by half.
People who use “too cute by half” are too smart for their own good.
I’m quite surprised by the B.O. predictions in this post. I think Nikki’s sources are low-balling. If “Inception” only does mid-40s, that would put Gitesh Pandaya over at Box Office Guru almost 30 million too high, which would be unprecedented. He’s rarely that far off. He’s predicting $73 million. Considering the buzz and the reviews, I think it may be more like 80-90. Regardless, this flick will have serious legs!
I watched The Departed (again) on FX two nights ago (great film) and EACH and EVERY commercial break included an ad for Inception (sometimes a really long ad). Feels like I’ve already seen the pic, but still looking forward to seeing it whole.
The special effects and cast looks great. Leo DC picks another winner. He should start a cable tv show that helps other actors pick good pictures to act in. Many big stars could use the help and tips.
leo’s post-titanic method is essentially picking projects based on the director, who almost always has a lot of acclaim – woody allen, danny boyle, spielberg, scorsese, ridley scott, sam mendes, and now chris nolan.
Smart method (and picked pretty well with titanic). I never saw “What’s Eating Gilbert Grape?” (so wrong to assume) but I assumed he’d be the actor’s equivalent of a boy band (flash in the pan) or the brat pack type. But was clearly wrong. Picking projects based on directors makes sense and has worked. Wonder if he (or his reps) read the scripts as well when choosing. Seems most great actors have a dud here or there so his method works well and can likely be used by others.
He is known to not agree to anything without seeing a script first. That’s one of the reasons his films usually are of such high quality, even if they aren’t box office smashes.
You should see “Gilbert Grape.” It’s not the greatest movie (feels a little wandering around-y at times) but a pretty young Leo really goes for it full force with his performance.
Don’t know if that’s what he’s actually doing, but I would like to see him do something a little less tense. He needs to lighten up a bit and do a comedy or something. A good one, though.
He kind of lightened up with Catch Me If You Can if you think about it.
Agreed. Catch Me If You Can was a great flick where both Leo DC and Hanks were perfect in their light character roles. Left me very conflicted at the end since wanted both to “win”.
Body of Lies also had some comedic moments with DC’s one liners at Russell Crowe’s character.
He’s pretty good at intense, but should keep an eye out for an opportunity to do something less intense.
That’s funny that you say that JohnDoe. While I was sitting there all bored during Inception, I was thinking about how Leonardo Dicaprio is always so intense in his roles. I love his acting style, but it’s always intense.
I’d like to see him do a comedy. Maybe a Romantic Comedy like when Will Smith did Hitch? But yeah, it has to be a good comedy. He could even still be intense with his acting, just put his character in humorous circumstances.
Not an empty seat in the house when I saw it in IMAX last night… I really thought the opening day numbers would be a bit higher. Not that these are bad by any means, especially with the great WOM: Lots of people were just standing in the parking lot afterward, talking it over and trying to figure it out. I wouldn’t be surprised if Saturday’s take is flat or just slightly below Friday’s.
64m for the weekend
Saw it last night at The Arclight….loved it. Great movie.
This is the kind of movie that makes us remember why we fell in love with films in the first place. It’s imaginative, thought-provoking, visually stunning and unlike anything I’ve ever seen before. I can’t believe that anyone would worry that it’s too smart for audiences. Do we really think our country has gotten that stupid?
Movie is a w e s o m e. thank you Chris Nolan (and Emma!) for having a brain and not being afraid to use it. Cast is a thing of beauty. kudos to marketing peeps @WB.
Saw it. Liked it. But you have to work to understand it. Most of it will sail over the average moviegoer’s head.
Too smart? If only. This sludge can make you have your own dreams by putting you to sleep. Limbo, totums & kicks, oh my! And for the crowd who loves it: honestly, it makes no sense whatsoever. Nolan has just picked your pocket of $12.
Sorry, you’re too dumb to understand it Joe.
That is inane. It makes perfect sense. Just watch it. If you need an explanation, just say so and I will provide. How can anyone bash this film: it’s daring, it’s original, it tries something utterly new on an amazing scale. And it’s wrenching toward the end. I’m sorry but how could anyone fall asleep watching this. IT is engrossing.
You’re not dumb, Joe. If you are a thinking person, it IS hard to understand. I love C Nolan and I liked this movie, but taking the logic the movie itself provided IT DOES NOT MAKE SENSE.
And every time some that they set up is about to be broken, they give a long exposition speech which kinda kills everything that was set-up before that. There are many examples but I won’t do spoilers on opening day.
If you are willing to just go with it, buy what they say, and not ask questions, yeah you’ll “get it”, but you can’t look too close cause there are plenty of flaws.
That being said, I still liked it for what it is trying to be, and I’m still a HUGE Chris Nolan fan.
Oh, and weekend prediction? high 40′s low 50′s… with average drop off next week. Sorry, it’s not a word of mouth’er.
Should have waited for the early evening update. And though I wasn’t crazy about it, people on Twitter are losing their shit in a positive way.
Nikki, I’m an avid reader, but am getting really disgusted at your pandering to certain studios and bashing of others, it affects even objective box office coverage. Besides your cheerleading for Warner Bros and Inception, marketing was not that great, you bashed the shit out of Fox and Knight and Day, even calling it a bomb before release, but here you have Scorcerer’s, which cost considerably more and will do less than Knight and Day for it’s five and three days, yet you merely term it a disappointment. It does your site and your readers a disservice when you report in this manner. (I bet you Knight and Day out grosses Apprentice, yet it is the most bashed movie of the summer by you.)
black chick, I think you are definitely on the right track with this although I don’t know if I entirely agree (however, I think your explanation is a perfect fit for why ‘The Dark Knight’ isn’t all that smart of a movie).
Angelique above wrote something like there was too much telling and not enough showing and although I agree with her I really didn’t see how they could have got around it given that the movie would otherwise be riddled with non-sequiturs. Thinking about it now, it’s probably why the film left me so cold – it would have been the job of the filmmakers to make the story flow together without all the exposition. I just lacked the delight that one feels when having witnessed something truly elegant and ingenious.
Like Angelique and yourself I think it’s highly unlikely that someone could ‘not get’ this movie since it’s sort of all up there on screen both in terms of ‘logic’ and the reaction the audience is supposed to be having. And of course, like you have said, there is a really good chance that it doesn’t really make sense anyway. The arrogance of all the commenters who are sure that even though they ‘get’ the movie, most other people wouldn’t, takes my breath away. Nolan sure knows how to bring this out in fans…
… Also forget to add: I too hope the movie makes a billion dollars – better this than something like ‘Transformers 3′. I’m happy something like this was even attempted on this budget – it’s really close to being a great film. I went it wanting to hate it and came out wanting to love it.
Precisely, I have to agree with you precisely…
I LOVE what the movie is trying to be. I love it was attempted on the budget it had and am very happy people are going ape shit over it. I’d MUCH rather see people go crazy over this than a Transformers 3. Only if for daring story-telling. If T1, 2 or 3 had a remotely decent plot, I’d root for it too, but unfortunately too many summer popcorn pics are moving in the “tentpole first, story later” direction.
Also, like you, the movie did leave me cold. I wasn’t emotionally engaged because a.) the “inception” was part of a corporate espionage, not really something I wanted to root for. and b.) they kept changing the rules of the world. When you change the rules, you erase your stakes. And you are no longer as invested.
Again, I did like it, a lot. The scene in the hotel hall was “hot to death”. I could go see the movie again just for that scene. BUT, I went in wanting to LOVE it. Unfortunately I didn’t. I feel like similar themed movies like The Matrix, Dark City, and Eternal Sunshine were much better because they limited the times they changed the rules and really allowed the characters to be put in a corner… really putting you on the edge of your seat. I still have mad love for Mr. Nolan, though. A for effort. B for the film.
Just wanted to say that I agree with precisely.
The movie is solid and I’d give it a B as well, but it’s underlying ideas are not as original as some would give it credit for nor do I think it’s impossibly hard to ‘get’.
There’s a lot of room for discussion around it’s tricks and what it may mean and that’s great that a film is stimulating such wide discussion and undoubtedly will be for years to come. Biggest issue is, so do a few other movies like ‘The Shining’/'The Innocents’ and any other film where the primary aim is to make people question what’s actually been going on through the whole film.
Also, like others it left me completely emotionally cold – the characters didn’t draw me in and for a film about imagination I find it oddly lacking in it.
I completely admire the effort Nolan has given to crafting his story and the direction is excellent but the movie is not perfect, it’s not actually that hard to get (anyone paying a modicum of attention should be able to cope with it, thanks to amount of exposition at play) but if it makes people who are more die-hard fans of Nolan than I am feel better about themselves to think so then at the end of the day………
live and let live!
Gotta agree with black chick here. Any movie you have to see more than once to understand what the hell is going on hasn’t done its job. That’s not profundity–it’s over-writing. (And I speak as someone for whom THE MATRIX and DARK CITY are favorite movies.) INCEPTION proves what I feared was happening to Nolan with THE DARK KNIGHT and THE PRESTIGE–he’s gotten so wrapped up in staying ahead of/psyching out the audience that he loses sight of providing a clear-enough narrative story line, which in turn makes you ultimately not care about the characters. (Hey, he treats them as game pieces, so why should we regard them as anything but? I give high props to INCEPTION’s cast for being engaging/savvy enough to give this movie some rooting interest, but they had a tougher row to hoe than they should have.) Major (non-spoiler) example–why Cobb did what he did to his wife to cause her to “haunt” him? What possible sense did it make to pull that maneuver? Since he could read people so well, didn’t he know what the result what be? (Shoot, as a supposedly loving husband, didn’t he _care_ what the result would obviously be?) It doesn’t make character sense; it doesn’t make narrative sense–it only makes sense as a complication-just-for-the-helluva it.
1) Sorry for the double-post.
2) And the audience I saw INCEPTION with was obviously working hard to put everything together, but spent most of the movie puzzled. They responded most of all to the occasional good character bits (especially Ariadne’s question about whose subconscious the crew was about to plumb now) and situations with a clear outcome (Eames’ ice-station run.) And they were particularly vocal with cheerful disappointment about the ending. But no one applauded as if they’d really enjoyed what they saw and there was a lot of “But why did he do _that_?” as folks filed out of the theater.
I didn’t find the film too smart, I found it boring, slow and obvious. The “twists” came complete with warning claxons and brightly it signs telling the audience where we’re going (oh, and don’t forget to be surprised!).
Anyone that think the movie is going to dumbfound American audiences has an insipidly low view of his/her neighbors.
the difference in profit between this weekend and next will be small. This is the type of movie that attracts super Nolan fans who have to see it ASAP, as well as avid movie goer who’d prefer to watch w/o the excessive opening weekend teenage crowds. Big legs
i’ve been wanting to see this since i first read about it!
i always used to have great dreams, but nothing for 2 years.
You guys are so lucky that you’ve seen it. but, i wasn’t expecting it to make as much as avatar.
Saw it at a screening, and believe it or not I hadn’t paid attention to or been hit by a lot of what I’m now being told is wall-to-wall promotion. (I was out of the country for 3 weeks) I’d seen a couple of trailers that didn’t tell me much, save for the fact that it somehow sort of “mind-bendy,” which held ZERO interest/intrigue for me.
The first third dragged a bit for me, and then I was hooked and on for the ride. It was fascinating watch Nolan et al contend with three simultaneous levels of time, and THAT they were doing that, and how/why, became clearer with the watching.
I DO confess one “insider” aspect also had me rapt. Through the last half I kept wondering how ANYONE could comprehend the script reading it, and trying to decide whether they wanted to participate. Had to have been exceptionally well written out the gate to hold readers.
The film isn’t flawless, and I’m intrigued that friend and pro reviews of some aspects (especially Ellen Page) run the full gamut from “excellent move” to “drek” (I put her in the former category) but without having been victimized by the reported deluge of promotion, I walked out loving the movie.
Oh, and perhaps best portrayal of weightlessness ever seen on film. Very cool with Gordon-Levitt fighting, and moving six bodies.
One DOES have to give in to the premise, but I think Nolan and the rest made that fairly easy.
@ chris “This is the kind of movie that makes us remember why we fell in love with films in the first place. It’s imaginative, thought-provoking, visually stunning and unlike anything I’ve ever seen before. I can’t believe that anyone would worry that it’s too smart for audiences. Do we really think our country has gotten that stupid?”
You took the words out of my mouth, I “work” aka assistant in the industry and this movie reinforced why I chose to work such horrible hours for such horrible pay – to someday work on a film of this statue
Freudian slip; you wrote “statue” instead of “stature.” I’m sure Inception will have many little gold statues too.
If you all think this movie is too smart for an audience, that explains why we get so much paint-by-numbers crap starring toys or re-making 70s/80s TV shows. Maybe audiences aren’t really as stupid as Hollywood assumes.
If studios didn’t release every single grown-up picture between Thanksgiving and Christmas, when most of grown-ups are too busy with family obligations to go to the movies, you might see very different box office numbers. It’s great that an original, non-franchise, non-Happy Meal-toy movie has been released in the summer.
The film starts slow, and its view on dreaming–stuff concerning catharsis and elevators that literally take you deeper in the subconscious–is a little too literal-minded. The action scenes are a little choppy, except for the wonderful floating hallway scene, and I couldn’t become too invested in Cillian Murphy’s character and his problems with his father. But it’s a decent action movie and Ken Watanabe does a knockout job.
Just saw it. Fucking TERRIFIC action movie, one of the best ever.
Too smart for people though? Uhhhhh. Everything is explained in detail. Strenuous, unnecessary detail that often comes across as hammy at best. And let’s not forget that Chris Nolan is a mediocre writer. The Kubrick comparisons make me want to puke – Kubrick was NEVER this literal, not this cliched. Of course, for this big of a project, the writing is well above-average, considering what gets made these days.
I think it’s snobbish to suggest that this movie goes over the head of the average moviegoer. They did fine with “Memento,” which is infinitely more complex and explains a lot less. If the dreamscape of this movie (which is essentially a big-budget action movie) confuses people, Fellini’s “8 1/2″ should be banned and pulled off shelves lest it results in exploding heads.
8 1/2 did make my head explode. I don’t remember anything after the circus people.
A preview comic isn’t even remotely innovative. Are you serious? Smokin’ Aces did it years ago… The Crazies did it earlier this year. And frankly, the Inception comic book isn’t even very good… and it gives away way too much of what makes INception so special in a weaker format. Sometimes I wonder about you but I guess I shouldn’t read this site and take it very seriously, 25th most influential site or not. You really need to hire a fact checker.
Is that you, Joe Carnahan..?
word of mouth on this should give it some legs. this was a great film.