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What a difference a week makes. Last week, the tracking on Jerry Bruckheimer’s Sorcerer’s Apprentice was worse than for his Prince Of Persia. The latest numbers show nice gains, so Disney can breathe easier. “It’s a lot less dire than a week ago,” one rival studio exec tells me. Here’s a 5-minute extended scene:
Editor-in-Chief Nikki Finke - tip her here.
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I still think this movie is gonna tank. It just doesn’t look any good. I like Nicholas Cage. But the effects to this thing look muddy, the film feels miscast and the premise just seems dumb. It feels like there’s no story and the whole movie is just a numbing barrage of CGI sequences with ding-dong one-liners thrown in to make it feel “fun”….Zzzzzzzzzzzzz
Middle America likes Nicolas Cage. It doesn’t matter how crazy that mofo is. He got absolute putrid crap like WICKER MAN to $23M and opened the horrid KNOWING to $25M and got it to $80M domestic. And his embarrassingly bad NATIONAL TREASURE movies mint money. There is no justice in this world. The universe is cold and uncaring. We just need to accept this and move on.
There’s something about the promos and the key art that reminds me of (forgive my age here) The Last Action Hero. I remember sitting in a theatre and literally wondering how/why I was there. Darkly shot. Muddled. Stupid. And not fun at all. That’s the EXACT same vibe I’m getting on this film. I have no horse in this race, but I hope it fails…this summer has really sucked.
Even at his most ridiculous, Nicolas Cage’s on-screen personas are some of the most watchable characters in film. Yes, his range is stunning, but Nic Cage movies are just plain old FUN. In being a box-office draw, the importance of having the ability to bring the FUN cannot be underestimated.
But then Nic Cage turns in Matchstick Men, Adaptation, and any number of other movies that have allowed him to dig into his most compelling neuroses – and the haters are blown away.
Nic Cage is the man. Don’t hate.
I think the movie looks fun and i’m sure kids will love it.
When it comes to family films, everyone’s a dumb-ass if they only look at the tracking numbers for general audiences. Family tracking numbers aren’t part of those — you have to PAY to get those separately. And Disney, marketing largely to families especially in the case of Sorcerer’s, may not by all logic standards track as well with general. So if the general numbers go up AND the family numbers look good, that’s a huge plus!
Now whether or not it will do well, only time will tell.
And to all you haters who wish for failure, remember Karma has a funny way of paying you back! (I’m speaking to both of you commenting fools above.) And BTW — people liked the National Treasure movies, just because you didn’t doesn’t mean crap! The universe is only cold and uncaring TO YOU!