Nellie Andreeva

I hear top unscripted producer Tom Forman, CEO of RelativityReal, is taking out a reality series project based on this year’s hit Sundance documentary Catfish, which is being distributed by Relativity Media’s Rogue Pictures. There is significant interest in the unscripted format, a segmented doc series revolving around relationships that have started online.

Henry Joost and Ariel Schulman’s documentary Catfish chronicles a 24-year old photographer’s search for the truth after he starts a cyber romance with the sister of a youth who takes an interest in his work but soon becomes suspicious that his online friends may not be who they say they are. The docu was a big crowd pleaser at Sundance and sparked a bidding war before getting snagged by Relativity. The company reportedly payed close to $1.5 million for an U.S. and UK rights to Catfish, which is eyeing a release later this year through Universal.

TV Editor Nellie Andreeva - tip her here.