The UK newspaper baron is apparently thinking of transforming Five into a UK version of E! Entertainment, the US channel which broadcasts a stream of celebrity news and profiles. Apart from owning the tabloid Daily Express, Richard Desmond also owns weekly OK! — a downmarket version of Spain’s ¡Hola! – which seems to come from a Bizarro alternate universe of celebrities such as former topless model Jordan and various other reality TV stars. The Five deal marks the first time a private individual has ever owned a UK public-service network.
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If it is true that they are thinking of turning FIVE into E! then they should have down their homework and looked at Canada where that same plan failed miserably. Hope you’re reading this in the UK – just hope you’ve got better plans and smarter programming.
I’m not sure how British regulations will work, but I don’t think they’d allow Five to become completely a British version of E!
However, I do forsee many major changes in the network.
THIS MAKES ME WANT TO SEE THEIR MOVIE!!!
barring regulations, why not? E! doesn’t do much, but drops serious ebitda -
richard is sharp of elbow and mind
i would suggest that whatever he is going to really do, he is not going to tell anyone until he absolutely has to do so