That’s a rise of 3% year-on-year. And the best is yet to come this month and next, with the release of Toy Story 3 – tipped to be the biggest movie of the year – adult must-see Inception and Twi-hard threequel Twilight: Eclipse. Around 25 million people are expected to go to the cinema in July and August alone, says trade body Film Distributors’ Association.
But the movie marketplace continues to grow, creating headaches for distributors. Overcrowding is the biggest problem facing the industry. Distributors released 288 titles between January and June, 18 more than in the first six months of 2009. Producers complain that movies are pushed off screens before they’ve had a chance.